Marketing your library's electronic resources a how-to-do-it manual for Librarians
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| Hauptverfasser: | , |
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| Format: | Buch |
| Sprache: | English |
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Chicago
Neal-Schuman, an imprint of the American Library Association
2017
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| Ausgabe: | 2nd edition |
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| Online-Zugang: | Inhaltsverzeichnis |
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MARC
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| 245 | 1 | 0 | |a Marketing your library's electronic resources |b a how-to-do-it manual for Librarians |c Marie R. Kennedy, Cheryl LaGuardia |
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| 264 | 1 | |a Chicago |b Neal-Schuman, an imprint of the American Library Association |c 2017 | |
| 300 | |a XIX, 218 Seiten |b Illustrationen | ||
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| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Libraries |x Special collections |x Electronic information resources | |
| 650 | 4 | |a Libraries |x Marketing | |
| 650 | 4 | |a Digital libraries |x Marketing | |
| 650 | 4 | |a Electronic information resources |x Marketing | |
| 650 | 4 | |a Libraries |x Marketing |v Case studies | |
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Datensatz im Suchindex
| _version_ | 1819716647886258176 |
|---|---|
| adam_text | MARKETING YOUR LIBRARY S ELECTRONIC RESOURCES
/ KENNEDY, MARIE R.YYEAUTHOR
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
PART I. HOW TO DESIGN YOUR MARKETING PLAN
DETERMINE THE PURPOSE OF YOUR MARKETING PLAN
FASHION YOUR MARKETING PLAN
IMPLEMENT YOUR MARKETING PLAN
CONSTRUCT YOUR WRITTEN MARKETING PLAN REPORT
ASSESS YOUR MARKETING PLAN
REVISE AND UPDATE YOUR MARKETING PLAN (LATHER, RINSE, AND REPEAT)
PART II. SAMPLE MARKETING PLAN REPORTS
EXAMPLE 1. MARKETING PLAN FROM AN ALL-ELECTRONIC LIBRARY, STATEWIDE
MARKETING AND COMMUNICATIONS PLAN, NOVELNY, NEW YORK ONLINE VIRTUAL
ELECTRONIC LIBRARY
EXAMPLE 2. MARKETING PLAN FROM A PUBLIC LIBRARY, SAMPLE 1,
WINNETKA-NORTHFIELD PUBLIC LIBRARY DISTRICT : BUILDING A BUZZ
EXAMPLE 3. MARKETING PLAN FROM A PUBLIC LIBRARY, SAMPLE 2, WORTHINGTON
LIBRARIES 2012 COMMUNICATIONS AND DEVELOPMENT PLAN
EXAMPLE 4. MARKETING PLAN FROM A COMMUNITY COLLEGE LIBRARY, MARICOPA
COMMUNITY COLLEGE DISTRICT ELECTRONIC RESOURCES COMMITTEE MARKETING
PLAN, 2013-2016
EXAMPLE 5. MARKETING PLAN FROM A UNIVERSITY LIBRARY, SAMPLE 1, MILNER
LIBRARY, ILLINOIS STATE UNIVERSITY 2012-2014 MARKETING PLAN
EXAMPLE 6. MARKETING PLAN FROM A REGIONAL TECHNICAL COLLEGE IN IRELAND,
GALWAY-MAYO INSTITUTE OF TECHNOLOGY LIBRARY MARKETING PLAN
EXAMPLE 7, MARKETING PLAN FROM A UNIVERSITY LIBRARY, SAMPLE 2, MARKETING
PLAN FOR KANOPY, WILLIAM H. HANNON LIBRARY, SPRING-FALL 2016
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
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| building | Verbundindex |
| bvnumber | BV044458674 |
| callnumber-first | Z - Library Science |
| callnumber-label | Z692 |
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| dewey-full | 025.2/84 |
| dewey-hundreds | 000 - Computer science, information, general works |
| dewey-ones | 025 - Operations of libraries and archives |
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| dewey-search | 025.2/84 |
| dewey-sort | 225.2 284 |
| dewey-tens | 020 - Library and information sciences |
| discipline | Allgemeines |
| edition | 2nd edition |
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| isbn | 9780838915653 |
| language | English |
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| spellingShingle | Kennedy, Marie R. LaGuardia, Cheryl Marketing your library's electronic resources a how-to-do-it manual for Librarians Libraries Special collections Electronic information resources Libraries Marketing Digital libraries Marketing Electronic information resources Marketing Libraries Marketing Case studies Marketing (DE-588)4037589-4 gnd Elektronische Bibliothek (DE-588)4380940-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4380940-6 (DE-588)4522595-3 |
| title | Marketing your library's electronic resources a how-to-do-it manual for Librarians |
| title_auth | Marketing your library's electronic resources a how-to-do-it manual for Librarians |
| title_exact_search | Marketing your library's electronic resources a how-to-do-it manual for Librarians |
| title_full | Marketing your library's electronic resources a how-to-do-it manual for Librarians Marie R. Kennedy, Cheryl LaGuardia |
| title_fullStr | Marketing your library's electronic resources a how-to-do-it manual for Librarians Marie R. Kennedy, Cheryl LaGuardia |
| title_full_unstemmed | Marketing your library's electronic resources a how-to-do-it manual for Librarians Marie R. Kennedy, Cheryl LaGuardia |
| title_short | Marketing your library's electronic resources |
| title_sort | marketing your library s electronic resources a how to do it manual for librarians |
| title_sub | a how-to-do-it manual for Librarians |
| topic | Libraries Special collections Electronic information resources Libraries Marketing Digital libraries Marketing Electronic information resources Marketing Libraries Marketing Case studies Marketing (DE-588)4037589-4 gnd Elektronische Bibliothek (DE-588)4380940-6 gnd |
| topic_facet | Libraries Special collections Electronic information resources Libraries Marketing Digital libraries Marketing Electronic information resources Marketing Libraries Marketing Case studies Marketing Elektronische Bibliothek Fallstudiensammlung |
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