The fundamentals of advertising
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| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Boston
Butterworth-Heinemann
1999
|
| Ausgabe: | 2nd ed |
| Schlagworte: | |
| Online-Zugang: | FAW01 URL des Erstveröffentlichers |
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| 100 | 1 | |a Wilmshurst, John |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The fundamentals of advertising |c John Wilmshurst and Adrian Mackay |
| 250 | |a 2nd ed | ||
| 264 | 1 | |a Boston |b Butterworth-Heinemann |c 1999 | |
| 300 | |a xi, 384 pages | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques. Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising. Fully revised and updated second edition Endorsed by ISBA One of the key texts in the area from a widely known author team | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Publicité | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Advertising | |
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Datensatz im Suchindex
| _version_ | 1804177652818378752 |
|---|---|
| any_adam_object | |
| author | Wilmshurst, John |
| author_facet | Wilmshurst, John |
| author_role | aut |
| author_sort | Wilmshurst, John |
| author_variant | j w jw |
| building | Verbundindex |
| bvnumber | BV044385586 |
| collection | ZDB-33-ESD |
| ctrlnum | (ZDB-33-ESD)ocn499051565 (OCoLC)499051565 (DE-599)BVBBV044385586 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed |
| format | Electronic eBook |
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| id | DE-604.BV044385586 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:29Z |
| institution | BVB |
| isbn | 9780750615624 0750615621 9780080507064 0080507069 9780750325622 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029787807 |
| oclc_num | 499051565 |
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| owner | DE-1046 |
| owner_facet | DE-1046 |
| physical | xi, 384 pages |
| psigel | ZDB-33-ESD ZDB-33-ESD FAW_PDA_ESD |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| spelling | Wilmshurst, John Verfasser aut The fundamentals of advertising John Wilmshurst and Adrian Mackay 2nd ed Boston Butterworth-Heinemann 1999 xi, 384 pages txt rdacontent c rdamedia cr rdacarrier The Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques. Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising. Fully revised and updated second edition Endorsed by ISBA One of the key texts in the area from a widely known author team Includes bibliographical references and index Publicité Advertising fast BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s 1\p DE-604 Mackay, Adrian Sonstige oth http://www.sciencedirect.com/science/book/9780750615624 Verlag URL des Erstveröffentlichers Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wilmshurst, John The fundamentals of advertising Publicité Advertising fast BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | The fundamentals of advertising |
| title_auth | The fundamentals of advertising |
| title_exact_search | The fundamentals of advertising |
| title_full | The fundamentals of advertising John Wilmshurst and Adrian Mackay |
| title_fullStr | The fundamentals of advertising John Wilmshurst and Adrian Mackay |
| title_full_unstemmed | The fundamentals of advertising John Wilmshurst and Adrian Mackay |
| title_short | The fundamentals of advertising |
| title_sort | the fundamentals of advertising |
| topic | Publicité Advertising fast BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicité Advertising BUSINESS & ECONOMICS / Advertising & Promotion Wirtschaft Werbung |
| url | http://www.sciencedirect.com/science/book/9780750615624 |
| work_keys_str_mv | AT wilmshurstjohn thefundamentalsofadvertising AT mackayadrian thefundamentalsofadvertising |