Content is king writing and editing online
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| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Elsevier Butterworth-Heinemann
2005
|
| Schriftenreihe: | Emarketing essentials
|
| Schlagworte: | |
| Online-Zugang: | FAW01 URL des Erstveröffentlichers |
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| 100 | 1 | |a Mill, David |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Content is king |b writing and editing online |c David Mill |
| 264 | 1 | |a Oxford |b Elsevier Butterworth-Heinemann |c 2005 | |
| 300 | |a xv, 211 pages | ||
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| 490 | 0 | |a Emarketing essentials | |
| 500 | |a Includes index | ||
| 500 | |a A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source. Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand. * Helps its readers to write, edit and publish more effective content for the online readership * Addresses B2B issues as well as B2C - this area is often neglected * Set out in a clearly structured style to enable readers to scan the material therefore making the content easily accessible | ||
| 650 | 4 | |a Télémarketing / Art d'écrire | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Mill, David |
| author_facet | Mill, David |
| author_role | aut |
| author_sort | Mill, David |
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| building | Verbundindex |
| bvnumber | BV044383665 |
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| dewey-full | 808.066658872 |
| dewey-hundreds | 800 - Literature (Belles-lettres) and rhetoric |
| dewey-ones | 808 - Rhetoric & collections of literature |
| dewey-raw | 808.066658872 |
| dewey-search | 808.066658872 |
| dewey-sort | 3808.066658872 |
| dewey-tens | 800 - Literature (Belles-lettres) and rhetoric |
| discipline | Literaturwissenschaft |
| format | Electronic eBook |
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| id | DE-604.BV044383665 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:51:26Z |
| institution | BVB |
| isbn | 1423722736 9781423722731 0080476848 9780080476841 9780750663175 0750663170 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029785886 |
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| physical | xv, 211 pages |
| psigel | ZDB-33-ESD ZDB-33-ESD FAW_PDA_ESD |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Elsevier Butterworth-Heinemann |
| record_format | marc |
| series2 | Emarketing essentials |
| spelling | Mill, David Verfasser aut Content is king writing and editing online David Mill Oxford Elsevier Butterworth-Heinemann 2005 xv, 211 pages txt rdacontent c rdamedia cr rdacarrier Emarketing essentials Includes index A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source. Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand. * Helps its readers to write, edit and publish more effective content for the online readership * Addresses B2B issues as well as B2C - this area is often neglected * Set out in a clearly structured style to enable readers to scan the material therefore making the content easily accessible Télémarketing / Art d'écrire BUSINESS & ECONOMICS / Business Writing bisacsh Telemarketing / Authorship fast Schrijfvaardigheid gtt Elektronisch publiceren gtt Wirtschaft Telemarketing Authorship http://www.sciencedirect.com/science/book/9780750663175 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Mill, David Content is king writing and editing online Télémarketing / Art d'écrire BUSINESS & ECONOMICS / Business Writing bisacsh Telemarketing / Authorship fast Schrijfvaardigheid gtt Elektronisch publiceren gtt Wirtschaft Telemarketing Authorship |
| title | Content is king writing and editing online |
| title_auth | Content is king writing and editing online |
| title_exact_search | Content is king writing and editing online |
| title_full | Content is king writing and editing online David Mill |
| title_fullStr | Content is king writing and editing online David Mill |
| title_full_unstemmed | Content is king writing and editing online David Mill |
| title_short | Content is king |
| title_sort | content is king writing and editing online |
| title_sub | writing and editing online |
| topic | Télémarketing / Art d'écrire BUSINESS & ECONOMICS / Business Writing bisacsh Telemarketing / Authorship fast Schrijfvaardigheid gtt Elektronisch publiceren gtt Wirtschaft Telemarketing Authorship |
| topic_facet | Télémarketing / Art d'écrire BUSINESS & ECONOMICS / Business Writing Telemarketing / Authorship Schrijfvaardigheid Elektronisch publiceren Wirtschaft Telemarketing Authorship |
| url | http://www.sciencedirect.com/science/book/9780750663175 |
| work_keys_str_mv | AT milldavid contentiskingwritingandeditingonline |