Resort destinations evolution, management and development
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Butterworth-Heinemann/Elsevier
©2009
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| Schlagworte: | |
| Online-Zugang: | DE-1046 URL des Erstveröffentlichers |
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| Beschreibung: | Destination management and resort development and planning are strong core areas in the final year of most undergraduate degrees and a popular area of study at postgraduate level. Using original case studies based on his own research, Resort Destinations: evolution, management & development uses examples from Australia's Gold Coast, Britain's Brighton, USA's Las Vegas, as well as Hong Kong, New Zealand and the Caribbean. * Discusses the threats to resort destinations and presents new evaluation methods and planning tools for analysis * Looks at the impact and role of individuals as visionaries, investors, marketers and planners * Case study examples from Australia's Gold Coast, Brighton UK, Las Vegas USA as well as Hong Kong, New Zealand and the Caribbean add practical insight and illustrate how theory is applied to the practical situations Includes bibliographical references and index "This book is a thorough overview of the key components, functions and actions that shape the physical appearance, operations, market appeal and ultimate success of a tourist destination. The book examines these issues with a specific emphasis on future sustainability in its broadest sense, in a rapidly changing world where the future will be redefined in ways that are not yet obvious but which must be speculated on and planned for."--Jacket |
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| Beschreibung: | ix, 310 pages, [8] pages of plates |
| ISBN: | 9780750657532 0750657537 0080939643 9780080939643 |