International cases in tourism management

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1. Verfasser: Horner, Susan (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Oxford [England] Elsevier Butterworth-Heinemann 2004
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Online-Zugang:DE-1046
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500 |a International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses. * A wide-ranging collection of pertinent case studies from around the world. * An ideal companion volume for both tutors and students of tourism. * Simultaneous publication on www.businesscases.org, which means that tutors can refer their students to individual cases for purchase online 
500 |a Includes bibliographical references (pages 389-391) and index 
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Datensatz im Suchindex

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spelling Horner, Susan Verfasser aut
International cases in tourism management Susan Horner and John Swarbrooke
Oxford [England] Elsevier Butterworth-Heinemann 2004
ix, 399 pages
txt rdacontent
c rdamedia
cr rdacarrier
International Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses. * A wide-ranging collection of pertinent case studies from around the world. * An ideal companion volume for both tutors and students of tourism. * Simultaneous publication on www.businesscases.org, which means that tutors can refer their students to individual cases for purchase online
Includes bibliographical references (pages 389-391) and index
Tourisme / Gestion / Cas, Études de
Tourism / Management fast
Toeristenindustrie gtt
Casestudies (vorm) gtt
Tourism Management Case studies
Tourismus (DE-588)4018406-7 gnd rswk-swf
Management (DE-588)4037278-9 gnd rswk-swf
(DE-588)4522595-3 Fallstudiensammlung gnd-content
Management (DE-588)4037278-9 s
Tourismus (DE-588)4018406-7 s
1\p DE-604
Swarbrooke, John Sonstige oth
http://www.sciencedirect.com/science/book/9780750655149 Verlag URL des Erstveröffentlichers Volltext
1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle Horner, Susan
International cases in tourism management
Tourisme / Gestion / Cas, Études de
Tourism / Management fast
Toeristenindustrie gtt
Casestudies (vorm) gtt
Tourism Management Case studies
Tourismus (DE-588)4018406-7 gnd
Management (DE-588)4037278-9 gnd
subject_GND (DE-588)4018406-7
(DE-588)4037278-9
(DE-588)4522595-3
title International cases in tourism management
title_auth International cases in tourism management
title_exact_search International cases in tourism management
title_full International cases in tourism management Susan Horner and John Swarbrooke
title_fullStr International cases in tourism management Susan Horner and John Swarbrooke
title_full_unstemmed International cases in tourism management Susan Horner and John Swarbrooke
title_short International cases in tourism management
title_sort international cases in tourism management
topic Tourisme / Gestion / Cas, Études de
Tourism / Management fast
Toeristenindustrie gtt
Casestudies (vorm) gtt
Tourism Management Case studies
Tourismus (DE-588)4018406-7 gnd
Management (DE-588)4037278-9 gnd
topic_facet Tourisme / Gestion / Cas, Études de
Tourism / Management
Toeristenindustrie
Casestudies (vorm)
Tourism Management Case studies
Tourismus
Management
Fallstudiensammlung
url http://www.sciencedirect.com/science/book/9780750655149
work_keys_str_mv AT hornersusan internationalcasesintourismmanagement
AT swarbrookejohn internationalcasesintourismmanagement