Reputation strategy and analytics in a hyper-connected world
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken
Wiley
2016
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| Beschreibung: | Machine generated contents note: Acknowledgments Introduction Chapter 1: Welcome to the Networked Ecosystem Chapter 2: Progress through the Revolutionary Storm: Why Data Science Matters Chapter 3: The Digital Media Revolution Creates Completely New Business Models Chapter 4:Breaking the Branding Sound Barrier: The Role of Reputation Strategy Chapter 5: Reputation and Your Brand's DNA Chapter 6: The Economics of Reputation Chapter 7: Cocreation Is Essential for Aligning Brands and Customers Chapter 8: The Data Safety Net: Leveraging Evidence in the Midst of Crisis Chapter 9: Reputational Partnering Chapter 10: The Reputation Culture Chapter 11: The Reputation Payoff: The High Stakes of Crisis Leadership Chapter 12: The Future of Reputation Recommended Reading About the Book Meet Our Experts About the Author Index Print version record |
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| Beschreibung: | 1 online resource |
| ISBN: | 9781119212706 1119212707 1119212715 9781119212713 |