Why customers would rather have a smartphone than a car relationship retailing as an opportunity

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1. Verfasser: Molenaar, Cor (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Burlington, VT Gower Pub. 2015
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505 8 |a About the author -- Introduction -- The world we want -- Look now -- buy later -- Human factors as an accelerator of change -- Payment traffic -- The field of futurology -- What choices do we have? -- The world we get -- Signs of disruption -- The place of shops in the city centre -- Communication the basis of customer relationships -- The challenge for shops and shopping centres -- Learning from practice -- Innovation or disruption? : the reality -- Cornerstones of change, on the road to the future -- Bibliography -- Index 
505 8 |a Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and Apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not causes of changing customer behaviour? The new generation buys differently from the baby boomers; they have different priorities and preferences. The internet has changed us in the way we think, act and communicate. Whilst many retailers now understand the need for chan 
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650 7 |a BUSINESS & ECONOMICS / Organizational Behavior  |2 bisacsh 
650 7 |a Consumer behavior  |2 fast 
650 7 |a Customer relations  |2 fast 
650 7 |a Electronic commerce  |2 fast 
650 4 |a Wirtschaft 
650 4 |a Consumer behavior  |a Electronic commerce  |a Customer relations 
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Datensatz im Suchindex

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author Molenaar, Cor
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contents About the author -- Introduction -- The world we want -- Look now -- buy later -- Human factors as an accelerator of change -- Payment traffic -- The field of futurology -- What choices do we have? -- The world we get -- Signs of disruption -- The place of shops in the city centre -- Communication the basis of customer relationships -- The challenge for shops and shopping centres -- Learning from practice -- Innovation or disruption? : the reality -- Cornerstones of change, on the road to the future -- Bibliography -- Index
Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and Apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not causes of changing customer behaviour? The new generation buys differently from the baby boomers; they have different priorities and preferences. The internet has changed us in the way we think, act and communicate. Whilst many retailers now understand the need for chan
ctrlnum (ZDB-4-NLEBK)ocn908335779
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dewey-full 658.8/342
dewey-hundreds 600 - Technology (Applied sciences)
dewey-ones 658 - General management
dewey-raw 658.8/342
dewey-search 658.8/342
dewey-sort 3658.8 3342
dewey-tens 650 - Management and auxiliary services
discipline Wirtschaftswissenschaften
format Electronic
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Why customers would rather have a smartphone than a car relationship retailing as an opportunity by Cor Molenaar
Burlington, VT Gower Pub. 2015
1 online resource
txt rdacontent
c rdamedia
cr rdacarrier
Online resource; title from PDF title page (Ebsco, viewed May 6, 2015)
About the author -- Introduction -- The world we want -- Look now -- buy later -- Human factors as an accelerator of change -- Payment traffic -- The field of futurology -- What choices do we have? -- The world we get -- Signs of disruption -- The place of shops in the city centre -- Communication the basis of customer relationships -- The challenge for shops and shopping centres -- Learning from practice -- Innovation or disruption? : the reality -- Cornerstones of change, on the road to the future -- Bibliography -- Index
Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and Apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not causes of changing customer behaviour? The new generation buys differently from the baby boomers; they have different priorities and preferences. The internet has changed us in the way we think, act and communicate. Whilst many retailers now understand the need for chan
BUSINESS & ECONOMICS / Industrial Management bisacsh
BUSINESS & ECONOMICS / Management bisacsh
BUSINESS & ECONOMICS / Management Science bisacsh
BUSINESS & ECONOMICS / Organizational Behavior bisacsh
Consumer behavior fast
Customer relations fast
Electronic commerce fast
Wirtschaft
Consumer behavior Electronic commerce Customer relations
Erscheint auch als Druck-Ausgabe Molenaar, Cor Why customers would rather have a smartphone than a car 9781472466563
spellingShingle Molenaar, Cor
Why customers would rather have a smartphone than a car relationship retailing as an opportunity
About the author -- Introduction -- The world we want -- Look now -- buy later -- Human factors as an accelerator of change -- Payment traffic -- The field of futurology -- What choices do we have? -- The world we get -- Signs of disruption -- The place of shops in the city centre -- Communication the basis of customer relationships -- The challenge for shops and shopping centres -- Learning from practice -- Innovation or disruption? : the reality -- Cornerstones of change, on the road to the future -- Bibliography -- Index
Why Customers Would Rather Have a Smartphone than a Car explores some of the fundamental changes in consumer behaviour: Why do we buy less in shops and more on the internet? Why do we spend more on gadgets, smartphones and Apps and not more on food, holidays or clothing? Why do most business people only look at symptoms and not causes of changing customer behaviour? The new generation buys differently from the baby boomers; they have different priorities and preferences. The internet has changed us in the way we think, act and communicate. Whilst many retailers now understand the need for chan
BUSINESS & ECONOMICS / Industrial Management bisacsh
BUSINESS & ECONOMICS / Management bisacsh
BUSINESS & ECONOMICS / Management Science bisacsh
BUSINESS & ECONOMICS / Organizational Behavior bisacsh
Consumer behavior fast
Customer relations fast
Electronic commerce fast
Wirtschaft
Consumer behavior Electronic commerce Customer relations
title Why customers would rather have a smartphone than a car relationship retailing as an opportunity
title_auth Why customers would rather have a smartphone than a car relationship retailing as an opportunity
title_exact_search Why customers would rather have a smartphone than a car relationship retailing as an opportunity
title_full Why customers would rather have a smartphone than a car relationship retailing as an opportunity by Cor Molenaar
title_fullStr Why customers would rather have a smartphone than a car relationship retailing as an opportunity by Cor Molenaar
title_full_unstemmed Why customers would rather have a smartphone than a car relationship retailing as an opportunity by Cor Molenaar
title_short Why customers would rather have a smartphone than a car
title_sort why customers would rather have a smartphone than a car relationship retailing as an opportunity
title_sub relationship retailing as an opportunity
topic BUSINESS & ECONOMICS / Industrial Management bisacsh
BUSINESS & ECONOMICS / Management bisacsh
BUSINESS & ECONOMICS / Management Science bisacsh
BUSINESS & ECONOMICS / Organizational Behavior bisacsh
Consumer behavior fast
Customer relations fast
Electronic commerce fast
Wirtschaft
Consumer behavior Electronic commerce Customer relations
topic_facet BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Consumer behavior
Customer relations
Electronic commerce
Wirtschaft
Consumer behavior Electronic commerce Customer relations
work_keys_str_mv AT molenaarcor whycustomerswouldratherhaveasmartphonethanacarrelationshipretailingasanopportunity