Contemporary issues in marketing and consumer behaviour
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| Hauptverfasser: | , , |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge
2018
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| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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| adam_text | CONTEMPORARY ISSUES IN MARKETING AND CONSUMER BEHAVIOUR
/ PARSONS, ELIZABETHYYEAUTHOR
: 2017
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION: HOW HAS MARKETING CHANGED?
POSTMODERN MARKETING AND BEYOND
BUILDING BRAND CULTURES
GENDER, FEMINISM AND CONSUMER BEHAVIOUR
PSYCHOANALYSIS IN MARKETING THEORY AND PRACTICE
THE ETHICS OF MARKETING MANAGEMENT
ETHICAL CONSUMERS AND THE MORALISED BRANDSCAPE
POLITICISING CONSUMPTION - CONSUMERISING POLITICS
MARKETING SPACES AND PLACES
THE GLOBALISED MARKETPLACE
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| language | English |
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| spellingShingle | Parsons, Elizabeth Maclaran, Pauline 1950- Chatzidakis, Andreas Contemporary issues in marketing and consumer behaviour Marketing Consumer behavior Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4062644-1 (DE-588)4143413-4 |
| title | Contemporary issues in marketing and consumer behaviour |
| title_auth | Contemporary issues in marketing and consumer behaviour |
| title_exact_search | Contemporary issues in marketing and consumer behaviour |
| title_full | Contemporary issues in marketing and consumer behaviour Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis |
| title_fullStr | Contemporary issues in marketing and consumer behaviour Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis |
| title_full_unstemmed | Contemporary issues in marketing and consumer behaviour Elizabeth Parsons, Pauline Maclaran and Andreas Chatzidakis |
| title_short | Contemporary issues in marketing and consumer behaviour |
| title_sort | contemporary issues in marketing and consumer behaviour |
| topic | Marketing Consumer behavior Marketing (DE-588)4037589-4 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Marketing Consumer behavior Verbraucherverhalten Aufsatzsammlung |
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