Product Development for Distant Target Groups An Experimental Study for the Silver Market
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
2017
|
| Schriftenreihe: | Forschungs-/Entwicklungs-/Innovations-Management
|
| Schlagworte: | |
| Online-Zugang: | DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-1051 DE-898 DE-859 DE-860 DE-1049 DE-861 DE-863 DE-862 DE-523 DE-2070s DE-91 DE-473 DE-355 DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 URL des Erstveröffentlichers |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV044334482 | ||
| 003 | DE-604 | ||
| 005 | 20170609 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 170601s2017 xx a||| om||| 00||| eng d | ||
| 020 | |a 9783658183257 |c Online |9 978-3-658-18325-7 | ||
| 024 | 7 | |a 10.1007/978-3-658-18325-7 |2 doi | |
| 035 | |a (ZDB-2-BUM)9783658183257 | ||
| 035 | |a (OCoLC)992525786 | ||
| 035 | |a (DE-599)BVBBV044334482 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-860 |a DE-91 |a DE-1046 |a DE-1043 |a DE-Aug4 |a DE-898 |a DE-861 |a DE-523 |a DE-1049 |a DE-859 |a DE-473 |a DE-29 |a DE-863 |a DE-20 |a DE-1051 |a DE-862 |a DE-92 |a DE-355 |a DE-824 |a DE-2070s |a DE-M347 |a DE-573 |a DE-703 |a DE-706 |a DE-739 |a DE-634 |a DE-188 |a DE-83 | ||
| 082 | 0 | |a 658.514 |2 23 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 084 | |a WIR 000 |2 stub | ||
| 100 | 1 | |a Marwede, Malte |e Verfasser |0 (DE-588)1133573584 |4 aut | |
| 245 | 1 | 0 | |a Product Development for Distant Target Groups |b An Experimental Study for the Silver Market |c by Malte Marwede ; with a foreword by Univ. Prof. Dr. Cornelius Herstatt |
| 264 | 1 | |a Wiesbaden |b Springer Gabler |c 2017 | |
| 300 | |a 1 Online-Ressource (XVII, 244 Seiten) |b 65 Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Forschungs-/Entwicklungs-/Innovations-Management | |
| 502 | |b Dissertation |c Technische Universität Hamburg-Harburg |d 2017 | ||
| 650 | 4 | |a Business | |
| 650 | 4 | |a Management | |
| 650 | 4 | |a Industrial management | |
| 650 | 4 | |a Economic policy | |
| 650 | 4 | |a Business and Management | |
| 650 | 4 | |a Innovation/Technology Management | |
| 650 | 4 | |a R & D/Technology Policy | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Wirtschaftspolitik | |
| 650 | 0 | 7 | |a Alter |0 (DE-588)4001446-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Älterer Mensch |0 (DE-588)4141482-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktentwicklung |0 (DE-588)4139402-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Zielgruppe |0 (DE-588)4117714-9 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Produktentwicklung |0 (DE-588)4139402-1 |D s |
| 689 | 0 | 1 | |a Zielgruppe |0 (DE-588)4117714-9 |D s |
| 689 | 0 | 2 | |a Alter |0 (DE-588)4001446-0 |D s |
| 689 | 0 | 3 | |a Älterer Mensch |0 (DE-588)4141482-2 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 978-3-658-18324-0 |
| 856 | 4 | 0 | |u https://doi.org/10.1007/978-3-658-18325-7 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-2-BUM | ||
| 940 | 1 | |q ZDB-2-BUM_2017 | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-029737664 | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-18325-7 |l DE-634 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-18325-7 |l DE-1043 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-18325-7 |l DE-1046 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-18325-7 |l DE-Aug4 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-18325-7 |l DE-573 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-18325-7 |l DE-M347 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-18325-7 |l DE-92 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-18325-7 |l DE-1051 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-18325-7 |l DE-898 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-18325-7 |l DE-859 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-18325-7 |l DE-860 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-18325-7 |l DE-1049 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-18325-7 |l DE-861 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-18325-7 |l DE-863 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-18325-7 |l DE-862 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-18325-7 |l DE-523 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-18325-7 |l DE-2070s |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-18325-7 |l DE-91 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-18325-7 |l DE-473 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-18325-7 |l DE-355 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-18325-7 |l DE-703 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-18325-7 |l DE-20 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-18325-7 |l DE-706 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-18325-7 |l DE-824 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-18325-7 |l DE-29 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-658-18325-7 |l DE-739 |p ZDB-2-BUM |x Verlag |3 Volltext | |
Datensatz im Suchindex
| DE-BY-TUM_katkey | 2264089 |
|---|---|
| DE-BY-UBR_katkey | 5907944 |
| _version_ | 1822696612934189056 |
| any_adam_object | |
| author | Marwede, Malte |
| author_GND | (DE-588)1133573584 |
| author_facet | Marwede, Malte |
| author_role | aut |
| author_sort | Marwede, Malte |
| author_variant | m m mm |
| building | Verbundindex |
| bvnumber | BV044334482 |
| classification_rvk | QP 600 QP 624 |
| classification_tum | WIR 000 |
| collection | ZDB-2-BUM |
| ctrlnum | (ZDB-2-BUM)9783658183257 (OCoLC)992525786 (DE-599)BVBBV044334482 |
| dewey-full | 658.514 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.514 |
| dewey-search | 658.514 |
| dewey-sort | 3658.514 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-658-18325-7 |
| format | Thesis Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05057nam a2200937zc 4500</leader><controlfield tag="001">BV044334482</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20170609 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">170601s2017 xx a||| om||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783658183257</subfield><subfield code="c">Online</subfield><subfield code="9">978-3-658-18325-7</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-3-658-18325-7</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-2-BUM)9783658183257</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)992525786</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV044334482</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-860</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-1051</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-83</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.514</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">WIR 000</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Marwede, Malte</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1133573584</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Product Development for Distant Target Groups</subfield><subfield code="b">An Experimental Study for the Silver Market</subfield><subfield code="c">by Malte Marwede ; with a foreword by Univ. Prof. Dr. Cornelius Herstatt</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Wiesbaden</subfield><subfield code="b">Springer Gabler</subfield><subfield code="c">2017</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XVII, 244 Seiten)</subfield><subfield code="b">65 Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Forschungs-/Entwicklungs-/Innovations-Management</subfield></datafield><datafield tag="502" ind1=" " ind2=" "><subfield code="b">Dissertation</subfield><subfield code="c">Technische Universität Hamburg-Harburg</subfield><subfield code="d">2017</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Industrial management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Economic policy</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business and Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Innovation/Technology Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">R & D/Technology Policy</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaftspolitik</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Alter</subfield><subfield code="0">(DE-588)4001446-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Älterer Mensch</subfield><subfield code="0">(DE-588)4141482-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Produktentwicklung</subfield><subfield code="0">(DE-588)4139402-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Zielgruppe</subfield><subfield code="0">(DE-588)4117714-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Produktentwicklung</subfield><subfield code="0">(DE-588)4139402-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Zielgruppe</subfield><subfield code="0">(DE-588)4117714-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Alter</subfield><subfield code="0">(DE-588)4001446-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Älterer Mensch</subfield><subfield code="0">(DE-588)4141482-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">978-3-658-18324-0</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-3-658-18325-7</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-BUM</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-BUM_2017</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029737664</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-18325-7</subfield><subfield code="l">DE-634</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-18325-7</subfield><subfield code="l">DE-1043</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-18325-7</subfield><subfield code="l">DE-1046</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-18325-7</subfield><subfield code="l">DE-Aug4</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-18325-7</subfield><subfield code="l">DE-573</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-18325-7</subfield><subfield code="l">DE-M347</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-18325-7</subfield><subfield code="l">DE-92</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-18325-7</subfield><subfield code="l">DE-1051</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-18325-7</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-18325-7</subfield><subfield code="l">DE-859</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-18325-7</subfield><subfield code="l">DE-860</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-18325-7</subfield><subfield code="l">DE-1049</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-18325-7</subfield><subfield code="l">DE-861</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-18325-7</subfield><subfield code="l">DE-863</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-18325-7</subfield><subfield code="l">DE-862</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-18325-7</subfield><subfield code="l">DE-523</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-18325-7</subfield><subfield code="l">DE-2070s</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-18325-7</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-18325-7</subfield><subfield code="l">DE-473</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-18325-7</subfield><subfield code="l">DE-355</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-18325-7</subfield><subfield code="l">DE-703</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-18325-7</subfield><subfield code="l">DE-20</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-18325-7</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-18325-7</subfield><subfield code="l">DE-824</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-18325-7</subfield><subfield code="l">DE-29</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-658-18325-7</subfield><subfield code="l">DE-739</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV044334482 |
| illustrated | Illustrated |
| indexdate | 2024-12-24T05:57:36Z |
| institution | BVB |
| isbn | 9783658183257 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029737664 |
| oclc_num | 992525786 |
| open_access_boolean | |
| owner | DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 |
| owner_facet | DE-860 DE-91 DE-BY-TUM DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-573 DE-703 DE-706 DE-739 DE-634 DE-188 DE-83 |
| physical | 1 Online-Ressource (XVII, 244 Seiten) 65 Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2017 |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Springer Gabler |
| record_format | marc |
| series2 | Forschungs-/Entwicklungs-/Innovations-Management |
| spellingShingle | Marwede, Malte Product Development for Distant Target Groups An Experimental Study for the Silver Market Business Management Industrial management Economic policy Business and Management Innovation/Technology Management R & D/Technology Policy Wirtschaft Wirtschaftspolitik Alter (DE-588)4001446-0 gnd Älterer Mensch (DE-588)4141482-2 gnd Produktentwicklung (DE-588)4139402-1 gnd Zielgruppe (DE-588)4117714-9 gnd |
| subject_GND | (DE-588)4001446-0 (DE-588)4141482-2 (DE-588)4139402-1 (DE-588)4117714-9 (DE-588)4113937-9 |
| title | Product Development for Distant Target Groups An Experimental Study for the Silver Market |
| title_auth | Product Development for Distant Target Groups An Experimental Study for the Silver Market |
| title_exact_search | Product Development for Distant Target Groups An Experimental Study for the Silver Market |
| title_full | Product Development for Distant Target Groups An Experimental Study for the Silver Market by Malte Marwede ; with a foreword by Univ. Prof. Dr. Cornelius Herstatt |
| title_fullStr | Product Development for Distant Target Groups An Experimental Study for the Silver Market by Malte Marwede ; with a foreword by Univ. Prof. Dr. Cornelius Herstatt |
| title_full_unstemmed | Product Development for Distant Target Groups An Experimental Study for the Silver Market by Malte Marwede ; with a foreword by Univ. Prof. Dr. Cornelius Herstatt |
| title_short | Product Development for Distant Target Groups |
| title_sort | product development for distant target groups an experimental study for the silver market |
| title_sub | An Experimental Study for the Silver Market |
| topic | Business Management Industrial management Economic policy Business and Management Innovation/Technology Management R & D/Technology Policy Wirtschaft Wirtschaftspolitik Alter (DE-588)4001446-0 gnd Älterer Mensch (DE-588)4141482-2 gnd Produktentwicklung (DE-588)4139402-1 gnd Zielgruppe (DE-588)4117714-9 gnd |
| topic_facet | Business Management Industrial management Economic policy Business and Management Innovation/Technology Management R & D/Technology Policy Wirtschaft Wirtschaftspolitik Alter Älterer Mensch Produktentwicklung Zielgruppe Hochschulschrift |
| url | https://doi.org/10.1007/978-3-658-18325-7 |
| work_keys_str_mv | AT marwedemalte productdevelopmentfordistanttargetgroupsanexperimentalstudyforthesilvermarket |