If you're in a dogfight, become a cat! strategies for long-term growth
Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "...
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New York, NY ; Chichester, West Sussex
Columbia University Press
[2017]
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| Schriftenreihe: | Columbia Business School Publishing
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| 520 | |a Businesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries where it is unlikely that any company can succeed. But there are notable exceptions in which enlightened executives have changed the rules to grasp the holy grail of business: long-term profitable growth. | ||
| 520 | |a Rather than joining the dogfights raging within their industry, companies such as Apple, FedEx, and Starbucks have chosen to become metaphorical cats, continuously renewing their distinctive strategies to compete on their own terms.In If You're in a Dogfight, Become a Cat, Leonard Sherman draws on four decades of experience in management consulting, venture capital, and teaching business strategy at Columbia Business School to share practical advice on two of the most vexing issues facing business executives: why is it so hard to achieve long-term profitable growth, | ||
| 520 | |a and what can companies do to break away from the pack?Sherman takes the reader on a provocative journey through the building blocks of business strategy by challenging conventional wisdom on a number of questions that will redefine management best practices: What should be the overarching purpose of your business? Do you really know what your strategy is? Is there such a thing as a bad industry? Where do great ideas come from and how do I find them? What makes products meaningfully different? What makes and breaks great brands? How and when should I disrupt my own company? What are the imperatives to achieving long-term profitable growth?Filled with dozens of illustrative examples of inspiring successes and dispiriting falls from grace, this book provides deep insights on how to become the cat in a dogfight, whether you are a CEO, mid-level manager, aspiring business school student, or curious observer interested in achieving sustained profitable growth | ||
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV044255315 |
| illustrated | Not Illustrated |
| index_date | 2024-09-20T13:29:36Z |
| indexdate | 2024-09-27T16:41:23Z |
| institution | BVB |
| isbn | 9780231542821 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029660339 |
| oclc_num | 966484961 |
| open_access_boolean | |
| owner | DE-Aug4 DE-859 DE-860 DE-473 DE-BY-UBG DE-29 DE-1049 DE-862 DE-BY-FWS DE-863 DE-BY-FWS DE-573 DE-739 DE-706 DE-M347 DE-1046 DE-898 DE-BY-UBR DE-1043 DE-858 |
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| physical | 1 Online-Ressource (xii, 348 Seiten) 83 Illustrationen |
| psigel | ZDB-23-DGG ZDB-23-DBV ZDB-23-DBV17 ZDB-23-DGG FAB_PDA_DGG ZDB-23-DGG FAW_PDA_DGG ZDB-23-DGG FCO_PDA_DGG ZDB-23-DGG FHA_PDA_DGG ZDB-23-DBV ZDB-23-DBV17 ZDB-23-DBV FHR_ZDB_23_DBV17 ZDB-23-DGG FKE_PDA_DGG ZDB-23-DGG FLA_PDA_DGG ZDB-23-DGG UBG_PDA_DGG ZDB-23-DBV UBY_Paketkauf17 ZDB-23-DGG UPA_PDA_DGG |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Columbia University Press |
| record_format | marc |
| series2 | Columbia Business School Publishing |
| spellingShingle | Sherman, Len 1956- If you're in a dogfight, become a cat! strategies for long-term growth Industrial management Strategic planning Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4124261-0 |
| title | If you're in a dogfight, become a cat! strategies for long-term growth |
| title_auth | If you're in a dogfight, become a cat! strategies for long-term growth |
| title_exact_search | If you're in a dogfight, become a cat! strategies for long-term growth |
| title_full | If you're in a dogfight, become a cat! strategies for long-term growth Leonard Sherman |
| title_fullStr | If you're in a dogfight, become a cat! strategies for long-term growth Leonard Sherman |
| title_full_unstemmed | If you're in a dogfight, become a cat! strategies for long-term growth Leonard Sherman |
| title_short | If you're in a dogfight, become a cat! |
| title_sort | if you re in a dogfight become a cat strategies for long term growth |
| title_sub | strategies for long-term growth |
| topic | Industrial management Strategic planning Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Industrial management Strategic planning Strategisches Management |
| url | https://doi.org/10.7312/sher17482 |
| work_keys_str_mv | AT shermanlen ifyoureinadogfightbecomeacatstrategiesforlongtermgrowth |