Jugaad innovation think frugal, be flexible, generate breakthrough growth

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1. Verfasser: Radjou, Navi (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: San Francisco Jossey-Bass 2012
Ausgabe:1st ed
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Jugaad innovation think frugal, be flexible, generate breakthrough growth Navi Radjou, Jaideep Prabhu, Simone Ahuja ; foreword by Kevin Roberts
1st ed
San Francisco Jossey-Bass 2012
xi, 275 p
txt rdacontent
c rdamedia
cr rdacarrier
Includes bibliographical references and index
"A frugal and flexible approach to innovation for the 21st centuryInnovation is a key directive at companies worldwide. But in these tough times, we can't rely on the old formula that has sustained innovation efforts for decades--expensive R&D projects and highly-structured innovation processes. Jugaad Innovation argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, jugaad (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt jugaad innovation to succeed in our hypercompetitive world. Outlines the seven principles of jugaad innovation: Seek opportunity in adversity, do more with less, think and act flexibly, keep it simple, include the margin, and follow your heart Features twenty case studies on large corporations from around the world--Google, Facebook, 3M, Apple, Best Buy, GE, IBM, Nokia, Procter & Gamble, PepsiCo, Tata Group, and more--that are actively practicing jugaad innovation The authors blog regularly at Harvard Business Review; their work has been profiled in BusinessWeek, MIT Sloan Management Review, The Financial Times, The Economist, and more Filled with previously untold and engaging stories of resourceful jugaad innovators and entrepreneurs in emerging markets and the United States This groundbreaking book shows leaders everywhere why the time is right for jugaad to emerge as a powerful business tool in the West--and how to bring jugaad practices to their organizations. "--
Technological innovations Case studies
Adaptability (Psychology) Case studies
(DE-588)4522595-3 Fallstudiensammlung gnd-content
Prabhu, Jaideep C. Sonstige oth
Ahuja, Simone Sonstige oth
Erscheint auch als Druck-Ausgabe, Hardcover 978-1-118-24974-1
spellingShingle Radjou, Navi
Jugaad innovation think frugal, be flexible, generate breakthrough growth
Technological innovations Case studies
Adaptability (Psychology) Case studies
subject_GND (DE-588)4522595-3
title Jugaad innovation think frugal, be flexible, generate breakthrough growth
title_auth Jugaad innovation think frugal, be flexible, generate breakthrough growth
title_exact_search Jugaad innovation think frugal, be flexible, generate breakthrough growth
title_full Jugaad innovation think frugal, be flexible, generate breakthrough growth Navi Radjou, Jaideep Prabhu, Simone Ahuja ; foreword by Kevin Roberts
title_fullStr Jugaad innovation think frugal, be flexible, generate breakthrough growth Navi Radjou, Jaideep Prabhu, Simone Ahuja ; foreword by Kevin Roberts
title_full_unstemmed Jugaad innovation think frugal, be flexible, generate breakthrough growth Navi Radjou, Jaideep Prabhu, Simone Ahuja ; foreword by Kevin Roberts
title_short Jugaad innovation
title_sort jugaad innovation think frugal be flexible generate breakthrough growth
title_sub think frugal, be flexible, generate breakthrough growth
topic Technological innovations Case studies
Adaptability (Psychology) Case studies
topic_facet Technological innovations Case studies
Adaptability (Psychology) Case studies
Fallstudiensammlung
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