Brands and branding
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
London
Profile Books
2003
|
| Schriftenreihe: | Economist series
|
| Schlagworte: | |
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MARC
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| 245 | 1 | 0 | |a Brands and branding |c [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.] |
| 264 | 1 | |a London |b Profile Books |c 2003 | |
| 300 | |a xv, 256 p. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Economist series | |
| 500 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a pt. 1. The case for brands -- pt. 2. Best practice in branding -- pt. 3. The future for brands | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Brand name products |x Management | |
| 650 | 4 | |a Brand name products |x Forecasting | |
| 700 | 1 | |a Clifton, Rita |e Sonstige |4 oth | |
| 700 | 1 | |a Simmons, John |d 1948- |e Sonstige |4 oth | |
| 700 | 1 | |a Ahmad, Sameena |e Sonstige |4 oth | |
| 912 | |a ZDB-30-PAD | ||
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Datensatz im Suchindex
| _version_ | 1819299813629362177 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV044179815 |
| collection | ZDB-30-PAD |
| contents | pt. 1. The case for brands -- pt. 2. Best practice in branding -- pt. 3. The future for brands |
| ctrlnum | (ZDB-30-PAD)EBC1743460 (ZDB-89-EBL)EBL1743460 (OCoLC)277199927 (DE-599)BVBBV044179815 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV044179815 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-24T05:51:44Z |
| institution | BVB |
| isbn | 9781861976642 9781847650009 186197664X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029586660 |
| oclc_num | 277199927 |
| open_access_boolean | |
| physical | xv, 256 p. |
| psigel | ZDB-30-PAD |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Profile Books |
| record_format | marc |
| series2 | Economist series |
| spelling | Brands and branding [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.] London Profile Books 2003 xv, 256 p. txt rdacontent c rdamedia cr rdacarrier Economist series Includes bibliographical references and index pt. 1. The case for brands -- pt. 2. Best practice in branding -- pt. 3. The future for brands Brand name products Branding (Marketing) Brand name products Management Brand name products Forecasting Clifton, Rita Sonstige oth Simmons, John 1948- Sonstige oth Ahmad, Sameena Sonstige oth |
| spellingShingle | Brands and branding pt. 1. The case for brands -- pt. 2. Best practice in branding -- pt. 3. The future for brands Brand name products Branding (Marketing) Brand name products Management Brand name products Forecasting |
| title | Brands and branding |
| title_auth | Brands and branding |
| title_exact_search | Brands and branding |
| title_full | Brands and branding [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.] |
| title_fullStr | Brands and branding [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.] |
| title_full_unstemmed | Brands and branding [edited by] Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.] |
| title_short | Brands and branding |
| title_sort | brands and branding |
| topic | Brand name products Branding (Marketing) Brand name products Management Brand name products Forecasting |
| topic_facet | Brand name products Branding (Marketing) Brand name products Management Brand name products Forecasting |
| work_keys_str_mv | AT cliftonrita brandsandbranding AT simmonsjohn brandsandbranding AT ahmadsameena brandsandbranding |