Luxury China market opportunities and potential
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
John Wiley & Sons (Asia)
2010
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Inhaltsangabe:
- Challenges and market size
- Alfred Dunhil
- The Chinese luxury client
- Shanghai Tang
- Chinese consumer attitudes toward luxury
- Rolex in China
- How to distribute in China
- Shiatzy Chen
- Retailing and licensing in China
- Louis Vuitton in China
- Communication and advertising
- The war of the spirits
- Brand protection and counterfeit activities
- Luili Gongfang: breaking into luxury by way of glass