Effectual entrepreneurship
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| Hauptverfasser: | , , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
2017
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | DE-91 Inhaltsverzeichnis |
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| 100 | 1 | |a Read, Stuart |e Verfasser |0 (DE-588)1020740442 |4 aut | |
| 245 | 1 | 0 | |a Effectual entrepreneurship |c Stuart Read, Saras Sarasvathy, Nick Dew and Robert Wiltbank |
| 250 | |a Second edition | ||
| 264 | 1 | |a London ; New York |b Routledge, Taylor & Francis Group |c 2017 | |
| 300 | |a 1 Online-Ressource |b Illustrationen, Diagramme, Karten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 0 | 7 | |a Unternehmensgründung |0 (DE-588)4078599-3 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Unternehmensgründung |0 (DE-588)4078599-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Sarasvathy, Saras D. |d 1959- |e Verfasser |0 (DE-588)139052135 |4 aut | |
| 700 | 1 | |a Dew, Nick |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-1-138-92377-5 |
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Datensatz im Suchindex
| DE-BY-TUM_katkey | 2250027 |
|---|---|
| _version_ | 1820883258449068032 |
| adam_text | Titel: Effectual entrepreneurship
Autor: Read, Stuart
Jahr: 2017
Acknowledgments
Introduction: The science of entrepreneurship
How to use this book
vii
ix
xi
PART 1
What we know about entrepreneurs and
entrepreneurship 1
1 Roadmaps, myths, and the Bahamas 2
2 Good ideas are everywhere 11
3 Most ventures require little startup capital 20
4 Fail cheap and learn quickly 29
5 The plunge doesn t have to be a plunge at all 45
PART II
How (expert) entrepreneurs think 57
6 Prediction, risk, and uncertainty 58
7 Opportunities are created as well as discovered 72
8 Managing uncertainty through control 82
9 The effectual logic of expert entrepreneurs 95
PART III
The nuts and bolts of venturing:
Effectuation in action 109
10 The bird-in-hand principle: Start with what you have 110
11 Transforming means into something valuable 124
12 The affordable loss principle: Risk little, fail cheap 136
13 Using slack for bootstrap financing 149
14 The crazy quilt principle: Form partnerships 158
15 Asking potential partners to make commitments 167
16 The lemonade principle: Leverage surprise 180
17 Putting it together: The effectuation process 194
PART IV
I am an entrepreneur now: How far can I go? 201
18 Ownership, equity, and control: Manage stakeholders 203
19 Business plans and business models 221
20 The venture grows up: Create an entrepreneurial culture 237
PART V
Applications of effectuation 251
21 Brand as venture identity: Marketing you 252
22 Technology 265
23 Entrepreneurship as a technology for social change 277
Conclusion 289
Directory of Practically Speaking sections by topic 291
Image acknowledgments 295
Bibliography 297
Index 304
|
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| ctrlnum | (OCoLC)970818722 (DE-599)BVBBV044020954 |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Electronic eBook |
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| illustrated | Illustrated |
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| isbn | 9781315684826 9781317410324 |
| language | English |
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| publishDate | 2017 |
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| publisher | Routledge, Taylor & Francis Group |
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| spellingShingle | Read, Stuart Sarasvathy, Saras D. 1959- Dew, Nick Effectual entrepreneurship Unternehmensgründung (DE-588)4078599-3 gnd |
| subject_GND | (DE-588)4078599-3 |
| title | Effectual entrepreneurship |
| title_auth | Effectual entrepreneurship |
| title_exact_search | Effectual entrepreneurship |
| title_full | Effectual entrepreneurship Stuart Read, Saras Sarasvathy, Nick Dew and Robert Wiltbank |
| title_fullStr | Effectual entrepreneurship Stuart Read, Saras Sarasvathy, Nick Dew and Robert Wiltbank |
| title_full_unstemmed | Effectual entrepreneurship Stuart Read, Saras Sarasvathy, Nick Dew and Robert Wiltbank |
| title_short | Effectual entrepreneurship |
| title_sort | effectual entrepreneurship |
| topic | Unternehmensgründung (DE-588)4078599-3 gnd |
| topic_facet | Unternehmensgründung |
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