Advocacy championing ideas and influencing others
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©2011
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| 100 | 1 | |a Daly, John A. |d 1952- |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advocacy |b championing ideas and influencing others |c John A. Daly |
| 264 | 1 | |a New Haven |b Yale University Press |c ©2011 | |
| 300 | |a 387 pages | ||
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| 500 | |a Includes bibliographical references (pages 329-368) and index | ||
| 500 | |a The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way | ||
| 500 | |a When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? The author, a leadership and communications expert, has an answer: it wasn't sold to them well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In this book, the author explains in full detail how to transform ideas into practice. To be successful, leaders in every type of organization must find practical and action-oriented ways to market their ideas and achieve buy-in from the members of the group. He offers a comprehensive action guide that explains how to shape opinion, inspire action, and achieve results. Drawing on current research in the fields of persuasion, power relations, and behavior change, he discusses the complex factors involved in selling an idea, the context of the communication, the type of message being promoted, the nature and interests of the audience, the emotional tenor of the issues at stake, and much more. This book works as a guide for the businessperson, politician, or any other member of a group who seeks the satisfaction of having his or her own idea take shape and become reality | ||
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES / Communication Studies |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
| 650 | 7 | |a Communication in marketing |2 fast | |
| 650 | 7 | |a Social interaction |2 fast | |
| 650 | 7 | |a Communication |2 eclas | |
| 650 | 7 | |a Assertivité |2 eclas | |
| 650 | 7 | |a Relations humaines |2 eclas | |
| 650 | 7 | |a Influence sociale |2 eclas | |
| 650 | 7 | |a Marketing |2 eclas | |
| 650 | 7 | |a Créativité |2 eclas | |
| 650 | 7 | |a Wissensproduktion |2 gnd | |
| 650 | 7 | |a Wissensvermittlung |2 gnd | |
| 650 | 7 | |a Wissensmanagement |2 gnd | |
| 650 | 7 | |a Markenpolitik |2 idszbz | |
| 650 | 7 | |a Sozialer Kontakt |2 idszbz | |
| 650 | 7 | |a Kommunikation |2 idszbz | |
| 650 | 7 | |a Social interaktion |2 sao | |
| 650 | 7 | |a Marknadskommunikation |2 sao | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Social interaction | |
| 650 | 4 | |a Communication in marketing | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Daly, John A. 1952- |
| author_facet | Daly, John A. 1952- |
| author_role | aut |
| author_sort | Daly, John A. 1952- |
| author_variant | j a d ja jad |
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| bvnumber | BV043961095 |
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| dewey-full | 302.2 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.2 |
| dewey-search | 302.2 |
| dewey-sort | 3302.2 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| format | Electronic eBook |
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| id | DE-604.BV043961095 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:39:49Z |
| institution | BVB |
| isbn | 9780300175073 0300175078 1283246791 9781283246798 9780300167757 030016775X 9780300188134 0300188137 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029369800 |
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| physical | 387 pages |
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| publishDate | 2011 |
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| publisher | Yale University Press |
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| spelling | Daly, John A. 1952- Verfasser aut Advocacy championing ideas and influencing others John A. Daly New Haven Yale University Press ©2011 387 pages txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (pages 329-368) and index The politics of ideas -- Communicate your idea with impact -- Frame your message -- Build your reputation, create a brand -- Form alliances -- Your idea is only as good as its story -- Who's making the decision? -- Network! -- Timing is everything -- Create persuasive messages -- Make the idea matter -- Make a memorable case -- Demonstrate confidence -- Steer meetings your way When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? The author, a leadership and communications expert, has an answer: it wasn't sold to them well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In this book, the author explains in full detail how to transform ideas into practice. To be successful, leaders in every type of organization must find practical and action-oriented ways to market their ideas and achieve buy-in from the members of the group. He offers a comprehensive action guide that explains how to shape opinion, inspire action, and achieve results. Drawing on current research in the fields of persuasion, power relations, and behavior change, he discusses the complex factors involved in selling an idea, the context of the communication, the type of message being promoted, the nature and interests of the audience, the emotional tenor of the issues at stake, and much more. This book works as a guide for the businessperson, politician, or any other member of a group who seeks the satisfaction of having his or her own idea take shape and become reality LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh BUSINESS & ECONOMICS / Management bisacsh Branding (Marketing) fast Communication in marketing fast Social interaction fast Communication eclas Assertivité eclas Relations humaines eclas Influence sociale eclas Marketing eclas Créativité eclas Wissensproduktion gnd Wissensvermittlung gnd Wissensmanagement gnd Markenpolitik idszbz Sozialer Kontakt idszbz Kommunikation idszbz Social interaktion sao Marknadskommunikation sao Wirtschaft Branding (Marketing) Social interaction Communication in marketing |
| spellingShingle | Daly, John A. 1952- Advocacy championing ideas and influencing others LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh BUSINESS & ECONOMICS / Management bisacsh Branding (Marketing) fast Communication in marketing fast Social interaction fast Communication eclas Assertivité eclas Relations humaines eclas Influence sociale eclas Marketing eclas Créativité eclas Wissensproduktion gnd Wissensvermittlung gnd Wissensmanagement gnd Markenpolitik idszbz Sozialer Kontakt idszbz Kommunikation idszbz Social interaktion sao Marknadskommunikation sao Wirtschaft Branding (Marketing) Social interaction Communication in marketing |
| title | Advocacy championing ideas and influencing others |
| title_auth | Advocacy championing ideas and influencing others |
| title_exact_search | Advocacy championing ideas and influencing others |
| title_full | Advocacy championing ideas and influencing others John A. Daly |
| title_fullStr | Advocacy championing ideas and influencing others John A. Daly |
| title_full_unstemmed | Advocacy championing ideas and influencing others John A. Daly |
| title_short | Advocacy |
| title_sort | advocacy championing ideas and influencing others |
| title_sub | championing ideas and influencing others |
| topic | LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh BUSINESS & ECONOMICS / Management bisacsh Branding (Marketing) fast Communication in marketing fast Social interaction fast Communication eclas Assertivité eclas Relations humaines eclas Influence sociale eclas Marketing eclas Créativité eclas Wissensproduktion gnd Wissensvermittlung gnd Wissensmanagement gnd Markenpolitik idszbz Sozialer Kontakt idszbz Kommunikation idszbz Social interaktion sao Marknadskommunikation sao Wirtschaft Branding (Marketing) Social interaction Communication in marketing |
| topic_facet | LANGUAGE ARTS & DISCIPLINES / Communication Studies BUSINESS & ECONOMICS / Management Branding (Marketing) Communication in marketing Social interaction Communication Assertivité Relations humaines Influence sociale Marketing Créativité Wissensproduktion Wissensvermittlung Wissensmanagement Markenpolitik Sozialer Kontakt Kommunikation Social interaktion Marknadskommunikation Wirtschaft |
| work_keys_str_mv | AT dalyjohna advocacychampioningideasandinfluencingothers |