Service business development strategies for value creation in manufacturing firms
How can manufacturers of capital goods succeed in service business development? What are the potential network approaches for manufacturing companies planning on extending their service business? Over the last decade, the business environment of capital goods manufacturers has changed dramatically....
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| Hauptverfasser: | , , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge
Cambridge University Press
2012
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| Schlagworte: | |
| Online-Zugang: | BSB01 UBG01 UBT01 URL des Erstveröffentlichers |
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Inhaltsangabe:
- Introduction
- Basic concepts of service business development
- Dynamic capabilities for service business development
- A case study: using the exploitation approach to develop a service business
- A case study: using the exploration approach to develop a service business
- Developing service business via the exploitation approach
- Configurations of service strategies and operational capabilities supporting the exploitation approach
- Network perspective
- International aspects of service business development
- Service business development for small and medium suppliers
- Service business development in small and medium OEMs
- Summary