Principles of marketing
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| Hauptverfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England
Pearson
[2017]
|
| Ausgabe: | 7 th european edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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| 245 | 1 | 0 | |a Principles of marketing |c Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy |
| 250 | |a 7 th european edition | ||
| 264 | 1 | |a Harlow, England |b Pearson |c [2017] | |
| 264 | 4 | |c © 2017 | |
| 300 | |a xxiv, 675 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
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| 700 | 1 | |a Kotler, Philip |d 1931- |0 (DE-588)121409600 |4 aut | |
| 700 | 1 | |a Armstrong, Gary |d 1943- |0 (DE-588)170906825 |4 aut | |
| 700 | 1 | |a Harris, Lloyd C. |0 (DE-588)1096359073 |4 aut | |
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Datensatz im Suchindex
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| DE-BY-UBG_media_number | 013108349105 |
| _version_ | 1811360805426298880 |
| any_adam_object | |
| author | Kotler, Philip 1931- Armstrong, Gary 1943- Harris, Lloyd C. Piercy, Nigel 1953-2017 |
| author_GND | (DE-588)121409600 (DE-588)170906825 (DE-588)1096359073 (DE-588)170152138 |
| author_facet | Kotler, Philip 1931- Armstrong, Gary 1943- Harris, Lloyd C. Piercy, Nigel 1953-2017 |
| author_role | aut aut aut aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk g a ga l c h lc lch n p np |
| building | Verbundindex |
| bvnumber | BV043907592 |
| callnumber-first | H - Social Science |
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| ctrlnum | (OCoLC)970352174 (DE-599)BVBBV043907592 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 7 th european edition |
| format | Book |
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| genre_facet | Einführung Aufgabensammlung Lehrbuch |
| id | DE-604.BV043907592 |
| illustrated | Illustrated |
| index_date | 2024-09-20T13:29:36Z |
| indexdate | 2024-09-27T16:41:23Z |
| institution | BVB |
| isbn | 9781292092898 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029316708 |
| oclc_num | 970352174 |
| open_access_boolean | |
| owner | DE-1050 DE-355 DE-BY-UBR DE-473 DE-BY-UBG DE-1049 DE-862 DE-BY-FWS DE-11 |
| owner_facet | DE-1050 DE-355 DE-BY-UBR DE-473 DE-BY-UBG DE-1049 DE-862 DE-BY-FWS DE-11 |
| physical | xxiv, 675 Seiten Illustrationen |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Pearson |
| record_format | marc |
| spellingShingle | Kotler, Philip 1931- Armstrong, Gary 1943- Harris, Lloyd C. Piercy, Nigel 1953-2017 Principles of marketing Marketing Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4168907-0 (DE-588)4151278-9 (DE-588)4143389-0 (DE-588)4123623-3 |
| title | Principles of marketing |
| title_auth | Principles of marketing |
| title_exact_search | Principles of marketing |
| title_full | Principles of marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy |
| title_fullStr | Principles of marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy |
| title_full_unstemmed | Principles of marketing Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy |
| title_short | Principles of marketing |
| title_sort | principles of marketing |
| topic | Marketing Marketing (DE-588)4037589-4 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketing Marketingmanagement Einführung Aufgabensammlung Lehrbuch |
| url | http://www.gbv.de/dms/zbw/872544532.pdf |
| work_keys_str_mv | AT kotlerphilip principlesofmarketing AT armstronggary principlesofmarketing AT harrislloydc principlesofmarketing AT piercynigel principlesofmarketing |