Sensory and aroma marketing
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Wageningen
Wageningen Academic Publishers
2017
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| Ausgabe: | 1. publ. |
| Schriftenreihe: | Foodcost
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| Online-Zugang: | Inhaltsverzeichnis |
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MARC
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| 245 | 1 | 0 | |a Sensory and aroma marketing |c edited by: Esther Sendra-Nadal [und ein weiterer Hrsg.] |
| 250 | |a 1. publ. | ||
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Datensatz im Suchindex
| DE-BY-TUM_call_number | 1002 LEB 930f 2017 A 2945 |
|---|---|
| DE-BY-TUM_katkey | 2239381 |
| DE-BY-TUM_location | 10 |
| DE-BY-TUM_media_number | 040008176641 |
| _version_ | 1820852967785365504 |
| adam_text | Titel: Sensory and aroma marketing
Autor: Sendra, Esther
Jahr: 2017
Table of contents
Preface n
1. Introduction to sensory marketing 13
V Vietoris
Abstract 13
1.1 Introduction 14
1.2 Sense of sight 15
1.3 Sense of hearing 16
1.4 Sense of touch 18
1.5 Sense of smell 20
1.6 Sense of taste 22
1.7 Multisensory communication 23
1.8 Conclusions 23
References 24
2. The sense of smell 27
J. Paluchovd, J. Berak andE. Horska
Abstract 27
2.1 How smell works 28
2.2 Smell perception and its impact on consumer emotions 31
2.3 The secret to scent memories 32
2.4 Odours and air quality 33
2.5 Deploying scent in the marketplace and aroma marketing 40
2.6 Olfactory brand and product marketing 46
2.7 Conclusions 54
References 55
3- The sense of sight 61
M. Brugarolas and L. Martinez- Carrasco
Abstract 61
3.1 Introduction 62
3.2 The sense of sight and the perception 64
3.3 Attributes perceived by the sense of sight 65
3.4 Interactions between senses 80
3.5 Conclusions 83
References 84
4. The sense of sound 93
R. Haas
Abstract 93
4.1 Introduction 94
4.2 The sound of the marketplace 94
4.3 The sound of taste 99
4.4 Conclusions 104
References 104
5. The sense of taste 107
J. Rybanska and L. Nagyovd
Abstract 107
5.1 Introduction 108
5.2 Physiology of the taste 108
$.3 Taste determinants and how taste determines buying behaviour 113
5.4 Taste the success or does quality matter? 122
References 124
6. The sense of touch 127
D.B. Lopez Lluch and L. Noguera Artiaga
Abstract 127
6.1 Introduction 128
6.2 Does touch matter? 130
6.3 Reach out and touch the business 135
6.4 Conclusions 143
References 144
|
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| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV043906406 |
| illustrated | Illustrated |
| indexdate | 2024-12-24T05:32:28Z |
| institution | BVB |
| isbn | 9789086862986 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029315535 |
| oclc_num | 991623128 |
| open_access_boolean | |
| owner | DE-M49 DE-BY-TUM |
| owner_facet | DE-M49 DE-BY-TUM |
| physical | 146 Seiten Illustrationen |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Wageningen Academic Publishers |
| record_format | marc |
| series2 | Foodcost |
| spellingShingle | Sensory and aroma marketing Marketing (DE-588)4037589-4 gnd Sensorik Neurophysiologie (DE-588)4194931-6 gnd Lebensmittelindustrie (DE-588)4034889-1 gnd Aroma (DE-588)4137070-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4194931-6 (DE-588)4034889-1 (DE-588)4137070-3 |
| title | Sensory and aroma marketing |
| title_auth | Sensory and aroma marketing |
| title_exact_search | Sensory and aroma marketing |
| title_full | Sensory and aroma marketing edited by: Esther Sendra-Nadal [und ein weiterer Hrsg.] |
| title_fullStr | Sensory and aroma marketing edited by: Esther Sendra-Nadal [und ein weiterer Hrsg.] |
| title_full_unstemmed | Sensory and aroma marketing edited by: Esther Sendra-Nadal [und ein weiterer Hrsg.] |
| title_short | Sensory and aroma marketing |
| title_sort | sensory and aroma marketing |
| topic | Marketing (DE-588)4037589-4 gnd Sensorik Neurophysiologie (DE-588)4194931-6 gnd Lebensmittelindustrie (DE-588)4034889-1 gnd Aroma (DE-588)4137070-3 gnd |
| topic_facet | Marketing Sensorik Neurophysiologie Lebensmittelindustrie Aroma |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029315535&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT sendranadalesther sensoryandaromamarketing |