Komercijalizacija i konvergencija medija tržišni izazovi pred medijima u Bosni i Hercegovini
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UVOD ...................................................................7
1. TEORIJSKO RAZMATRANJE DRUŠTVENE ULOGE I FUNKCIJA
MASOVNIH MEDIJA..................................................... 15
1.1. Razvoj i uloga medija kroz historiju............................. 16
1.2. Javni servis.................................................24
1.3. Teorije masovnog komuniciranja...............................28
1.4. Realističnost medijske (re)prezentacije stvarnosti...........50
2. KORPORATIVIZACIJA MEDIJSKOG TRŽIŠTA...............................55
2.1. Trend globalizacije..........................................55
2.2. Teorijski modeli globalizacije...............................57
2.3. Novinske agencije kao generatori medijske transnacionalizacije...63
2.4. Implikacije tržišnog fundamentalizma.........................72
2.4.1.Implikacije na javnu sferu: globalizacija refeudalizacije .74
2.4.2. Kulturološke implikacije: unifikacija glokalnih hibrida.80
2.4.3. Ekonomske implikacije: legalizovanje globalne pljačke? ...88
2.5. Mjere protiv koncentracije vlasništva i kultumo-ekonomskog
imperijalizma ......................................................91
3. SAVREMENI TRENDOVI NA BOSANSKOHERCEGOVAČKOJ
MEDIJSKOJ SCENI......................................................97
3.1. Političko-pravni kontekst....................................99
3.2. Javni RTV servis BiH .......................................107
3.3. Gledanost/slušanost/čitanost bh. medija.....................111
3.4. Vlasnička struktura ........................................116
3.5. Rezultati analize televizijskih centralnih informativnih emisija.120
3.5.1. Trajanje i termini emitovanja centralnih informativnih emisija . 120
3.5.2. Koncept i struktura emisija............................121
3.5.3. Tematska zastupljenost ................................124
3.5.4. Uklon informacija......................................127
3.5.5. Forma informacija .....................................130
3.5.6. Izvori informacija ....................................131
3.5.7. Vizuelna pokrivenost ..................................132
4. OGLAŠIVAČI - KREATORI MEDIJSKE INDUSTRIJE ..........................135
4.1. Klasični modeli .............................................. 136
4.2. Pad prihoda od oglašavanja ....................................138
4.3. Reklamno tržište u BiH ....................................... 142
4.4. Plasman proizvoda u bh.medijima.............................146
5
4.4.1. Rezultati analize bh. dnevnika...........................151
4.5. Prilagođavanje klasičnih medija novim načinima oglašavanja ...153
5. NOVINARSKA PRAKSA - IZMEĐU PROFESIONALNIH
STANDARDA I TRŽIŠNIH IMPERATIVA .................................161
5.1. Obrazovanje novinara......................................162
5.2. Novinarska udruženja u BiH................................166
5.3. Društvena uloga novinara .................................167
5.4. Sankcionisanje novinarskog neprofesionalizma..............170
5.4.1. Stavovi bh. novinara o Zakonu o zaštiti od klevete.......176
5.5. Rad za različite medijske platforme.......................178
5.6. Specijalizacija novinara..................................180
5.7. Eksperti kao izvori informacija...........................182
5.8. Selekcija i dimenzionisanje događaja .....................183
5.9. Odnos prema tipsterima....................................185
5.10. Uvjeti rada..............................................185
5.11. Profesionalni izazovi pred bh. novinarima ...................189
6. PUBLIKA: FRAGMENTOVANI KORISNICI I INDIFERENTNI
KONZUMENTI U MULTIMEDIJALNOM, KONVERGOVANOM
MEDIJSKOM OKRUŽENJU.........................................193
6.1. Repozicioniranje i segmentovanje publike .................193
6.2. Tržišni pristup publici ..................................201
6.3. Promjene u multimedijalnom, konvergovanom okruženju.......204
6.4. Informacijske navike korisnika: fragmentovanost i nelojalnost.206
6.5. Inovacije u medijima i čvršće povezivanje s publikom......211
6.6. Novi modeli prihoda ......................................214
7. ZAKLJUČNA RAZMATRANJA.........................................221
7.1. Diskusija rezultata istraživanja .........................221
7.2. Limiti istraživanja.......................................229
7.3. Preporuka za dalja teorijska istraživanja ................230
7.4. Implikacije istraživanja za medije u BiH..................230
LITERATURA.......................................................233
INDEKS POJMOVA...................................................251
6
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| author | Hrnjić-Kudozović, Zarfa |
| author_facet | Hrnjić-Kudozović, Zarfa |
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| author_sort | Hrnjić-Kudozović, Zarfa |
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| building | Verbundindex |
| bvnumber | BV043867094 |
| ctrlnum | (OCoLC)992529720 (DE-599)BVBBV043867094 |
| format | Book |
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| geographic | Bosnien-Herzegowina (DE-588)4088119-2 gnd |
| geographic_facet | Bosnien-Herzegowina |
| id | DE-604.BV043867094 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T07:37:10Z |
| institution | BVB |
| isbn | 9789958122088 |
| language | Bosnian |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029277048 |
| oclc_num | 992529720 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 255 Seiten Illustrationen |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Bosanska riječ |
| record_format | marc |
| series2 | Biblioteka Paradigme |
| spelling | Hrnjić-Kudozović, Zarfa Verfasser aut Komercijalizacija i konvergencija medija tržišni izazovi pred medijima u Bosni i Hercegovini Zarfa Hrnjić-Kudozović Tuzla Bosanska riječ 2014 255 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Biblioteka Paradigme Literaturverzeichnis Seite 233-250 Medien (DE-588)4169187-8 gnd rswk-swf Konvergenz (DE-588)4032326-2 gnd rswk-swf Kartellbildung (DE-588)4415865-8 gnd rswk-swf Kommerzialisierung (DE-588)4127776-4 gnd rswk-swf Bosnien-Herzegowina (DE-588)4088119-2 gnd rswk-swf Bosnien-Herzegowina (DE-588)4088119-2 g Medien (DE-588)4169187-8 s Konvergenz (DE-588)4032326-2 s Kommerzialisierung (DE-588)4127776-4 s Kartellbildung (DE-588)4415865-8 s DE-604 Digitalisierung BSB Muenchen 19 - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029277048&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Digitalisierung BSB Muenchen 19 - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029277048&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Literaturverzeichnis |
| spellingShingle | Hrnjić-Kudozović, Zarfa Komercijalizacija i konvergencija medija tržišni izazovi pred medijima u Bosni i Hercegovini Medien (DE-588)4169187-8 gnd Konvergenz (DE-588)4032326-2 gnd Kartellbildung (DE-588)4415865-8 gnd Kommerzialisierung (DE-588)4127776-4 gnd |
| subject_GND | (DE-588)4169187-8 (DE-588)4032326-2 (DE-588)4415865-8 (DE-588)4127776-4 (DE-588)4088119-2 |
| title | Komercijalizacija i konvergencija medija tržišni izazovi pred medijima u Bosni i Hercegovini |
| title_auth | Komercijalizacija i konvergencija medija tržišni izazovi pred medijima u Bosni i Hercegovini |
| title_exact_search | Komercijalizacija i konvergencija medija tržišni izazovi pred medijima u Bosni i Hercegovini |
| title_full | Komercijalizacija i konvergencija medija tržišni izazovi pred medijima u Bosni i Hercegovini Zarfa Hrnjić-Kudozović |
| title_fullStr | Komercijalizacija i konvergencija medija tržišni izazovi pred medijima u Bosni i Hercegovini Zarfa Hrnjić-Kudozović |
| title_full_unstemmed | Komercijalizacija i konvergencija medija tržišni izazovi pred medijima u Bosni i Hercegovini Zarfa Hrnjić-Kudozović |
| title_short | Komercijalizacija i konvergencija medija |
| title_sort | komercijalizacija i konvergencija medija trzisni izazovi pred medijima u bosni i hercegovini |
| title_sub | tržišni izazovi pred medijima u Bosni i Hercegovini |
| topic | Medien (DE-588)4169187-8 gnd Konvergenz (DE-588)4032326-2 gnd Kartellbildung (DE-588)4415865-8 gnd Kommerzialisierung (DE-588)4127776-4 gnd |
| topic_facet | Medien Konvergenz Kartellbildung Kommerzialisierung Bosnien-Herzegowina |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029277048&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029277048&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT hrnjickudozoviczarfa komercijalizacijaikonvergencijamedijatrzisniizazovipredmedijimaubosniihercegovini |