Mind Genomics A Guide to Data-Driven Marketing Strategy
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| Hauptverfasser: | , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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Springer
[2016]
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| Schriftenreihe: | SpringerBriefs in Business
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| Schlagworte: | |
| Online-Zugang: | DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-898 DE-859 DE-1049 DE-861 DE-863 DE-862 DE-523 DE-2070s DE-83 DE-473 DE-355 DE-703 DE-706 DE-824 DE-29 DE-739 URL des Erstveröffentlichers |
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Datensatz im Suchindex
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| DE-BY-UBR_katkey | 5796910 |
| _version_ | 1824053250881486848 |
| any_adam_object | |
| author | Milutinović, Veljko 1951- Salom, Jakob |
| author_GND | (DE-588)172259908 |
| author_facet | Milutinović, Veljko 1951- Salom, Jakob |
| author_role | aut aut |
| author_sort | Milutinović, Veljko 1951- |
| author_variant | v m vm j s js |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
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| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-39733-7 |
| format | Electronic eBook |
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| id | DE-604.BV043831554 |
| illustrated | Illustrated |
| indexdate | 2025-02-14T18:03:32Z |
| institution | BVB |
| isbn | 9783319397337 |
| issn | 2191-5482 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029242326 |
| oclc_num | 959986752 |
| open_access_boolean | |
| owner | DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-573 DE-M347 DE-703 DE-739 DE-634 DE-706 |
| owner_facet | DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-573 DE-M347 DE-703 DE-739 DE-634 DE-706 |
| physical | 1 Online-Ressource (XV, 115 Seiten) 142 Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2016 |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Springer |
| record_format | marc |
| series2 | SpringerBriefs in Business |
| spellingShingle | Milutinović, Veljko 1951- Salom, Jakob Mind Genomics A Guide to Data-Driven Marketing Strategy Business Marketing Data mining Behavioral sciences Behavioral economics Business and Management Data Mining and Knowledge Discovery Behavioral Sciences Behavioral/Experimental Economics Wirtschaft Marketing (DE-588)4037589-4 gnd Neuromarketing (DE-588)7601901-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Zielgruppe (DE-588)4117714-9 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)7601901-9 (DE-588)4062644-1 (DE-588)4117714-9 |
| title | Mind Genomics A Guide to Data-Driven Marketing Strategy |
| title_auth | Mind Genomics A Guide to Data-Driven Marketing Strategy |
| title_exact_search | Mind Genomics A Guide to Data-Driven Marketing Strategy |
| title_full | Mind Genomics A Guide to Data-Driven Marketing Strategy by Veljko Milutinovic, Jakob Salom |
| title_fullStr | Mind Genomics A Guide to Data-Driven Marketing Strategy by Veljko Milutinovic, Jakob Salom |
| title_full_unstemmed | Mind Genomics A Guide to Data-Driven Marketing Strategy by Veljko Milutinovic, Jakob Salom |
| title_short | Mind Genomics |
| title_sort | mind genomics a guide to data driven marketing strategy |
| title_sub | A Guide to Data-Driven Marketing Strategy |
| topic | Business Marketing Data mining Behavioral sciences Behavioral economics Business and Management Data Mining and Knowledge Discovery Behavioral Sciences Behavioral/Experimental Economics Wirtschaft Marketing (DE-588)4037589-4 gnd Neuromarketing (DE-588)7601901-9 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Zielgruppe (DE-588)4117714-9 gnd |
| topic_facet | Business Marketing Data mining Behavioral sciences Behavioral economics Business and Management Data Mining and Knowledge Discovery Behavioral Sciences Behavioral/Experimental Economics Wirtschaft Neuromarketing Verbraucherverhalten Zielgruppe |
| url | https://doi.org/10.1007/978-3-319-39733-7 |
| work_keys_str_mv | AT milutinovicveljko mindgenomicsaguidetodatadrivenmarketingstrategy AT salomjakob mindgenomicsaguidetodatadrivenmarketingstrategy |