Advertising and public relations research
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| Hauptverfasser: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London ; New York
Routledge, Taylor & Francis Group
[2015]
|
| Ausgabe: | Second edition, first issued in hardback |
| Schlagworte: | |
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|---|---|---|---|
| 001 | BV043751413 | ||
| 003 | DE-604 | ||
| 005 | 20160930 | ||
| 007 | t| | ||
| 008 | 160905s2015 xx |||| |||| 00||| eng d | ||
| 020 | |a 9781138127487 |c (hbk) |9 978-1-138-12748-7 | ||
| 020 | |a 9780765636065 |c (pbk) |9 978-0-7656-3606-5 | ||
| 035 | |a (OCoLC)919288291 | ||
| 035 | |a (DE-599)BVBBV043751413 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-11 | ||
| 082 | 0 | |a 659.072 |2 23 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 084 | |a QP 637 |0 (DE-625)141921: |2 rvk | ||
| 100 | 1 | |a Jugenheimer, Donald W. |d 1943- |e Verfasser |0 (DE-588)170361411 |4 aut | |
| 245 | 1 | 0 | |a Advertising and public relations research |c Donald W. Jugenheimer, Samuel D. Bradley, Larry D. Kelley, Jerry C. Hudson |
| 250 | |a Second edition, first issued in hardback | ||
| 264 | 1 | |a London ; New York |b Routledge, Taylor & Francis Group |c [2015] | |
| 264 | 4 | |c © 2015 | |
| 300 | |a viii, 367 Seiten |b Diagramme | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Advertising |x Research | |
| 650 | 4 | |a Public relations |x Research | |
| 650 | 0 | 7 | |a Quantitative Methode |0 (DE-588)4232139-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Forschung |0 (DE-588)4017894-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Qualitative Methode |0 (DE-588)4137346-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Öffentlichkeitsarbeit |0 (DE-588)4043188-5 |D s |
| 689 | 0 | 1 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | 2 | |a Forschung |0 (DE-588)4017894-8 |D s |
| 689 | 0 | 3 | |a Qualitative Methode |0 (DE-588)4137346-7 |D s |
| 689 | 0 | 4 | |a Quantitative Methode |0 (DE-588)4232139-6 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Bradley, Samuel D. |e Verfasser |4 aut | |
| 700 | 1 | |a Kelley, Larry D. |d 1955- |e Verfasser |0 (DE-588)173680631 |4 aut | |
| 700 | 1 | |a Hudson, Jerry |e Verfasser |0 (DE-588)1076042562 |4 aut | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-029162975 | |
Datensatz im Suchindex
| _version_ | 1819297492698660864 |
|---|---|
| any_adam_object | |
| author | Jugenheimer, Donald W. 1943- Bradley, Samuel D. Kelley, Larry D. 1955- Hudson, Jerry |
| author_GND | (DE-588)170361411 (DE-588)173680631 (DE-588)1076042562 |
| author_facet | Jugenheimer, Donald W. 1943- Bradley, Samuel D. Kelley, Larry D. 1955- Hudson, Jerry |
| author_role | aut aut aut aut |
| author_sort | Jugenheimer, Donald W. 1943- |
| author_variant | d w j dw dwj s d b sd sdb l d k ld ldk j h jh |
| building | Verbundindex |
| bvnumber | BV043751413 |
| classification_rvk | QP 630 QP 637 |
| ctrlnum | (OCoLC)919288291 (DE-599)BVBBV043751413 |
| dewey-full | 659.072 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.072 |
| dewey-search | 659.072 |
| dewey-sort | 3659.072 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition, first issued in hardback |
| format | Book |
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| id | DE-604.BV043751413 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-24T05:14:52Z |
| institution | BVB |
| isbn | 9781138127487 9780765636065 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029162975 |
| oclc_num | 919288291 |
| open_access_boolean | |
| owner | DE-11 |
| owner_facet | DE-11 |
| physical | viii, 367 Seiten Diagramme |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| spelling | Jugenheimer, Donald W. 1943- Verfasser (DE-588)170361411 aut Advertising and public relations research Donald W. Jugenheimer, Samuel D. Bradley, Larry D. Kelley, Jerry C. Hudson Second edition, first issued in hardback London ; New York Routledge, Taylor & Francis Group [2015] © 2015 viii, 367 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Advertising Research Public relations Research Quantitative Methode (DE-588)4232139-6 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Forschung (DE-588)4017894-8 gnd rswk-swf Qualitative Methode (DE-588)4137346-7 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 s Werbung (DE-588)4065541-6 s Forschung (DE-588)4017894-8 s Qualitative Methode (DE-588)4137346-7 s Quantitative Methode (DE-588)4232139-6 s 1\p DE-604 Bradley, Samuel D. Verfasser aut Kelley, Larry D. 1955- Verfasser (DE-588)173680631 aut Hudson, Jerry Verfasser (DE-588)1076042562 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Jugenheimer, Donald W. 1943- Bradley, Samuel D. Kelley, Larry D. 1955- Hudson, Jerry Advertising and public relations research BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Advertising Research Public relations Research Quantitative Methode (DE-588)4232139-6 gnd Werbung (DE-588)4065541-6 gnd Forschung (DE-588)4017894-8 gnd Qualitative Methode (DE-588)4137346-7 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)4232139-6 (DE-588)4065541-6 (DE-588)4017894-8 (DE-588)4137346-7 (DE-588)4043188-5 |
| title | Advertising and public relations research |
| title_auth | Advertising and public relations research |
| title_exact_search | Advertising and public relations research |
| title_full | Advertising and public relations research Donald W. Jugenheimer, Samuel D. Bradley, Larry D. Kelley, Jerry C. Hudson |
| title_fullStr | Advertising and public relations research Donald W. Jugenheimer, Samuel D. Bradley, Larry D. Kelley, Jerry C. Hudson |
| title_full_unstemmed | Advertising and public relations research Donald W. Jugenheimer, Samuel D. Bradley, Larry D. Kelley, Jerry C. Hudson |
| title_short | Advertising and public relations research |
| title_sort | advertising and public relations research |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Wirtschaft Advertising Research Public relations Research Quantitative Methode (DE-588)4232139-6 gnd Werbung (DE-588)4065541-6 gnd Forschung (DE-588)4017894-8 gnd Qualitative Methode (DE-588)4137346-7 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Wirtschaft Advertising Research Public relations Research Quantitative Methode Werbung Forschung Qualitative Methode Öffentlichkeitsarbeit |
| work_keys_str_mv | AT jugenheimerdonaldw advertisingandpublicrelationsresearch AT bradleysamueld advertisingandpublicrelationsresearch AT kelleylarryd advertisingandpublicrelationsresearch AT hudsonjerry advertisingandpublicrelationsresearch |