Consumer culture, branding and identity in the new Russia from five-year plan to 4x4
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| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London ; New York, NY
Routledge
2016
|
| Schriftenreihe: | Routledge interpretive marketing research
9 |
| Schlagworte: | |
| Online-Zugang: | UEI03 Inhaltsverzeichnis |
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MARC
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Datensatz im Suchindex
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| geographic | Russland (DE-588)4076899-5 gnd |
| geographic_facet | Russland |
| id | DE-604.BV043719169 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:33:19Z |
| institution | BVB |
| isbn | 9781315858302 9781317936312 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029131259 |
| oclc_num | 958176707 |
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| owner | DE-945 |
| owner_facet | DE-945 |
| physical | 1 Online-Ressource (200 Seiten) |
| psigel | ZDB-4-NLEBK |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Routledge |
| record_format | marc |
| series | Routledge interpretive marketing research |
| series2 | Routledge interpretive marketing research |
| spelling | Roberts, Graham H. 1957- Verfasser (DE-588)143536354 aut Consumer culture, branding and identity in the new Russia from five-year plan to 4x4 Graham H. Roberts London ; New York, NY Routledge 2016 1 Online-Ressource (200 Seiten) txt rdacontent c rdamedia cr rdacarrier Routledge interpretive marketing research 9 Includes bibliographical references and index Konsumgüternachfrage (DE-588)4120596-0 gnd rswk-swf Identität (DE-588)4026482-8 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Russland (DE-588)4076899-5 gnd rswk-swf Russland (DE-588)4076899-5 g Konsumgüternachfrage (DE-588)4120596-0 s Verbraucherverhalten (DE-588)4062644-1 s Markenpolitik (DE-588)4144679-3 s Identität (DE-588)4026482-8 s DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-415-72240-7 Routledge interpretive marketing research 9 (DE-604)BV041411679 9 DE-601 pdf/application http://www.gbv.de/dms/zbw/836264002.pdf Inhaltsverzeichnis |
| spellingShingle | Roberts, Graham H. 1957- Consumer culture, branding and identity in the new Russia from five-year plan to 4x4 Routledge interpretive marketing research Konsumgüternachfrage (DE-588)4120596-0 gnd Identität (DE-588)4026482-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4120596-0 (DE-588)4026482-8 (DE-588)4062644-1 (DE-588)4144679-3 (DE-588)4076899-5 |
| title | Consumer culture, branding and identity in the new Russia from five-year plan to 4x4 |
| title_auth | Consumer culture, branding and identity in the new Russia from five-year plan to 4x4 |
| title_exact_search | Consumer culture, branding and identity in the new Russia from five-year plan to 4x4 |
| title_full | Consumer culture, branding and identity in the new Russia from five-year plan to 4x4 Graham H. Roberts |
| title_fullStr | Consumer culture, branding and identity in the new Russia from five-year plan to 4x4 Graham H. Roberts |
| title_full_unstemmed | Consumer culture, branding and identity in the new Russia from five-year plan to 4x4 Graham H. Roberts |
| title_short | Consumer culture, branding and identity in the new Russia |
| title_sort | consumer culture branding and identity in the new russia from five year plan to 4x4 |
| title_sub | from five-year plan to 4x4 |
| topic | Konsumgüternachfrage (DE-588)4120596-0 gnd Identität (DE-588)4026482-8 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Konsumgüternachfrage Identität Verbraucherverhalten Markenpolitik Russland |
| url | http://www.gbv.de/dms/zbw/836264002.pdf |
| volume_link | (DE-604)BV041411679 |
| work_keys_str_mv | AT robertsgrahamh consumerculturebrandingandidentityinthenewrussiafromfiveyearplanto4x4 |