Best-worst scaling theory, methods and applications
Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices. It is an increasingly popular way for academics and practitioners in social science, busi...
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| Hauptverfasser: | , , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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Cambridge
Cambridge University Press
2015
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| 520 | |a Best-worst scaling (BWS) is an extension of the method of paired comparison to multiple choices that asks participants to choose both the most and the least attractive options or features from a set of choices. It is an increasingly popular way for academics and practitioners in social science, business, and other disciplines to study and model choice. This book provides an authoritative and systematic treatment of best-worst scaling, introducing readers to the theory and methods for three broad classes of applications. It uses a variety of case studies to illustrate simple but reliable ways to design, implement, apply, and analyze choice data in specific contexts, and showcases the wide range of potential applications across many different disciplines. Best-worst scaling avoids many rating scale problems and will appeal to those wanting to measure subjective quantities with known measurement properties that can be easily interpreted and applied | ||
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| author | Louviere, Jordan J. Flynn, Terry N. Marley, A. A. J. |
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| id | DE-604.BV043695154 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-24T05:12:36Z |
| institution | BVB |
| isbn | 9781107337855 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029107724 |
| oclc_num | 930541232 |
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| owner_facet | DE-473 DE-BY-UBG DE-12 DE-M49 DE-BY-TUM |
| physical | 1 Online-Ressource (xx, 342 Seiten) Diagramme |
| psigel | ZDB-20-CBO ZDB-20-CBO BSB_PDA_CBO ZDB-20-CBO TUM_Einzelkauf ZDB-20-CBO UBG_PDA_CBO_Kauf23 |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Cambridge University Press |
| record_format | marc |
| spellingShingle | Louviere, Jordan J. Flynn, Terry N. Marley, A. A. J. Best-worst scaling theory, methods and applications Mathematisches Modell Scaling (Social sciences) Scaling (Social sciences) / Mathematical models Marketingforschung (DE-588)4200055-5 gnd Skalierung (DE-588)4055202-0 gnd |
| subject_GND | (DE-588)4200055-5 (DE-588)4055202-0 |
| title | Best-worst scaling theory, methods and applications |
| title_auth | Best-worst scaling theory, methods and applications |
| title_exact_search | Best-worst scaling theory, methods and applications |
| title_full | Best-worst scaling theory, methods and applications Jordan J. Louviere, Terry N. Flynn, and A.A.J. Marley |
| title_fullStr | Best-worst scaling theory, methods and applications Jordan J. Louviere, Terry N. Flynn, and A.A.J. Marley |
| title_full_unstemmed | Best-worst scaling theory, methods and applications Jordan J. Louviere, Terry N. Flynn, and A.A.J. Marley |
| title_short | Best-worst scaling |
| title_sort | best worst scaling theory methods and applications |
| title_sub | theory, methods and applications |
| topic | Mathematisches Modell Scaling (Social sciences) Scaling (Social sciences) / Mathematical models Marketingforschung (DE-588)4200055-5 gnd Skalierung (DE-588)4055202-0 gnd |
| topic_facet | Mathematisches Modell Scaling (Social sciences) Scaling (Social sciences) / Mathematical models Marketingforschung Skalierung |
| url | https://doi.org/10.1017/CBO9781107337855 |
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