Kids and branding in a digital world
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| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | English |
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Manchester
Manchester University Press
2016
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| Online-Zugang: | Inhaltsverzeichnis |
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Datensatz im Suchindex
| _version_ | 1819713326508146688 |
|---|---|
| adam_text | KIDS AND BRANDING IN A DIGITAL WORLD
/ GUNTER, BARRIEYYEAUTHOR
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
WHAT IS A BRAND?
KIDS AND BRANDING
EMERGENCE OF BRAND CONSCIOUSNESS
CHILDREN AND DIGITAL BRANDING
BRANDING POTENTIAL OF ONLINE SOCIAL MEDIA
BRANDS AND ADVERGAMES
BRANDS AND ADVERWORLDS
REGULATION AND CONTROL OF BRANDING TO CHILDREN
DIESES SCHRIFTSTCK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Gunter, Barrie 1954- |
| author_GND | (DE-588)170740765 |
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| author_role | aut |
| author_sort | Gunter, Barrie 1954- |
| author_variant | b g bg |
| building | Verbundindex |
| bvnumber | BV043648659 |
| classification_rvk | QP 624 QP 631 QP 650 QW 300 |
| ctrlnum | (OCoLC)954518865 (DE-599)BVBBV043648659 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-12-24T05:10:32Z |
| institution | BVB |
| isbn | 9781784992453 1784992453 9780719097874 0719097878 |
| language | English |
| lccn | 016304510 |
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| physical | 205 Seiten |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Manchester University Press |
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| spellingShingle | Gunter, Barrie 1954- Kids and branding in a digital world Brand name products fast Branding (Marketing) fast Internet advertising and children fast Brand name products Branding (Marketing) Internet advertising and children Werbung (DE-588)4065541-6 gnd Kind (DE-588)4030550-8 gnd Konsumgesellschaft (DE-588)4165119-4 gnd Zielgruppe (DE-588)4117714-9 gnd Internet (DE-588)4308416-3 gnd Markenartikel (DE-588)4037584-5 gnd |
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| title | Kids and branding in a digital world |
| title_auth | Kids and branding in a digital world |
| title_exact_search | Kids and branding in a digital world |
| title_full | Kids and branding in a digital world Barrie Gunter |
| title_fullStr | Kids and branding in a digital world Barrie Gunter |
| title_full_unstemmed | Kids and branding in a digital world Barrie Gunter |
| title_short | Kids and branding in a digital world |
| title_sort | kids and branding in a digital world |
| topic | Brand name products fast Branding (Marketing) fast Internet advertising and children fast Brand name products Branding (Marketing) Internet advertising and children Werbung (DE-588)4065541-6 gnd Kind (DE-588)4030550-8 gnd Konsumgesellschaft (DE-588)4165119-4 gnd Zielgruppe (DE-588)4117714-9 gnd Internet (DE-588)4308416-3 gnd Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | Brand name products Branding (Marketing) Internet advertising and children Werbung Kind Konsumgesellschaft Zielgruppe Internet Markenartikel |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029062301&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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