Marketing-Einführung Grundlagen - Überblick - Beispiele
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| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
[2016]
|
| Ausgabe: | 7., überarbeitete Auflage |
| Schriftenreihe: | Lehrbuch
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext |
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MARC
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| 245 | 1 | 0 | |a Marketing-Einführung |b Grundlagen - Überblick - Beispiele |c Alfred Kuß, Michael Kleinaltenkamp |
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| 653 | |a Marketingmanagement | ||
| 653 | |a Marketingplanung | ||
| 653 | |a Marketingstrategie | ||
| 653 | |a Marktforschung | ||
| 653 | |a Preispolitik | ||
| 653 | |a Produktpolitik | ||
| 653 | |a Strategisches Marketing | ||
| 653 | |a Vertriebspolitik | ||
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Datensatz im Suchindex
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| author | Kuß, Alfred 1947- Kleinaltenkamp, Michael 1955- |
| author_GND | (DE-588)122732367 (DE-588)170258173 |
| author_facet | Kuß, Alfred 1947- Kleinaltenkamp, Michael 1955- |
| author_role | aut aut |
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| dewey-full | 658.8 650 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management 650 - Management and auxiliary services |
| dewey-raw | 658.8 650 |
| dewey-search | 658.8 650 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Agrar-/Forst-/Ernährungs-/Haushaltswissenschaft / Gartenbau Wirtschaftswissenschaften |
| edition | 7., überarbeitete Auflage |
| format | Book |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV043644883 |
| illustrated | Illustrated |
| indexdate | 2025-02-03T17:57:29Z |
| institution | BVB |
| institution_GND | (DE-588)1043386068 |
| isbn | 9783658065454 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029058619 |
| oclc_num | 950695632 |
| open_access_boolean | |
| owner | DE-83 DE-188 DE-20 DE-634 DE-1049 DE-523 DE-521 DE-2070s DE-1050 DE-19 DE-BY-UBM DE-859 DE-858 |
| owner_facet | DE-83 DE-188 DE-20 DE-634 DE-1049 DE-523 DE-521 DE-2070s DE-1050 DE-19 DE-BY-UBM DE-859 DE-858 |
| physical | x, 287 Seiten Illustrationen, Diagramme 24 cm x 16.8 cm |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Springer Gabler |
| record_format | marc |
| series2 | Lehrbuch |
| spellingShingle | Kuß, Alfred 1947- Kleinaltenkamp, Michael 1955- Marketing-Einführung Grundlagen - Überblick - Beispiele Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4123623-3 |
| title | Marketing-Einführung Grundlagen - Überblick - Beispiele |
| title_auth | Marketing-Einführung Grundlagen - Überblick - Beispiele |
| title_exact_search | Marketing-Einführung Grundlagen - Überblick - Beispiele |
| title_full | Marketing-Einführung Grundlagen - Überblick - Beispiele Alfred Kuß, Michael Kleinaltenkamp |
| title_fullStr | Marketing-Einführung Grundlagen - Überblick - Beispiele Alfred Kuß, Michael Kleinaltenkamp |
| title_full_unstemmed | Marketing-Einführung Grundlagen - Überblick - Beispiele Alfred Kuß, Michael Kleinaltenkamp |
| title_short | Marketing-Einführung |
| title_sort | marketing einfuhrung grundlagen uberblick beispiele |
| title_sub | Grundlagen - Überblick - Beispiele |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Lehrbuch |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=a2aa891cc6604708886d2b4fada77c02&prov=M&dok_var=1&dok_ext=htm |
| work_keys_str_mv | AT kußalfred marketingeinfuhrunggrundlagenuberblickbeispiele AT kleinaltenkampmichael marketingeinfuhrunggrundlagenuberblickbeispiele AT springerfachmedienwiesbaden marketingeinfuhrunggrundlagenuberblickbeispiele |