Decoding the New Consumer Mind How and Why We Shop and Buy

A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where...

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Bibliographische Detailangaben
1. Verfasser:	Yarrow, Kit (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Somerset Wiley 2014
Ausgabe:	1st ed
Schlagworte:	Psychologie Consumer behavior Consumers > Psychology Consumption (Economics) > Psychological aspects Verbraucherverhalten Marktforschung
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