Successful Social Media and Ecommerce Strategies in the Wine Industry
Gespeichert in:
| Weitere Verfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Palgrave Macmillan
2016
|
| Schriftenreihe: | Palgrave Pivot
|
| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHR01 FKE01 FNU01 FRO01 FWS01 FWS02 HTW01 HWR01 TUBA1 UBG01 UBR01 UBT01 UBY01 UEI01 UER01 UPA01 URL des Erstveröffentlichers |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
MARC
| LEADER | 00000nmm a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV043594072 | ||
| 003 | DE-604 | ||
| 005 | 20200811 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 160609s2016 |||| o||u| ||||||eng d | ||
| 020 | |a 9781137602985 |c Online |9 978-1-137-60298-5 | ||
| 024 | 7 | |a 10.1057/9781137602985 |2 doi | |
| 035 | |a (Springer)978-1-137-60298-5 | ||
| 035 | |a (OCoLC)947819839 | ||
| 035 | |a (DE-599)HBZHT018988283 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-634 |a DE-1043 |a DE-1046 |a DE-Aug4 |a DE-573 |a DE-M347 |a DE-92 |a DE-898 |a DE-859 |a DE-1049 |a DE-861 |a DE-863 |a DE-862 |a DE-523 |a DE-2070s |a DE-83 |a DE-473 |a DE-355 |a DE-703 |a DE-706 |a DE-824 |a DE-29 |a DE-739 | ||
| 082 | 0 | 4 | |a 658.8 |2 23 |
| 084 | |a QR 528 |0 (DE-625)142047: |2 rvk | ||
| 245 | 1 | 0 | |a Successful Social Media and Ecommerce Strategies in the Wine Industry |c edited by Gergely Szolnoki (Senior Research Associate, Institute of Business Administration and Market Research, Geisenheim University), Liz Thach (Liz Thach Professor of Wine Business and Management, Sonoma State University Wine Business Institute) and Dani Kolb (Manager, Kellen Europe) |
| 246 | 1 | 3 | |a Successful Social Media and E-Commerce Strategies in the Wine Industry |
| 264 | 1 | |a New York, NY |b Palgrave Macmillan |c 2016 | |
| 300 | |a 1 Online-Ressource (XIV, 168 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Palgrave Pivot | |
| 500 | |a Softcover reprint of the hardcover 1st edition 2016 978-1-137-60297-8 | ||
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Business | |
| 650 | 4 | |a Social media | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Public relations | |
| 650 | 4 | |a E-business | |
| 650 | 4 | |a Electronic commerce | |
| 650 | 4 | |a E-commerce | |
| 650 | 0 | 7 | |a Social Media |0 (DE-588)4639271-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Electronic Commerce |0 (DE-588)4592128-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Weinwirtschaft |0 (DE-588)4340869-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingstrategie |0 (DE-588)4120697-6 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Weinwirtschaft |0 (DE-588)4340869-2 |D s |
| 689 | 0 | 1 | |a Electronic Commerce |0 (DE-588)4592128-3 |D s |
| 689 | 0 | 2 | |a Social Media |0 (DE-588)4639271-3 |D s |
| 689 | 0 | 3 | |a Marketingstrategie |0 (DE-588)4120697-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Szolnoki, Gergely |0 (DE-588)135812712 |4 edt | |
| 700 | 1 | |a Thach, Liz |d 1961- |0 (DE-588)1025474112 |4 edt | |
| 700 | 1 | |a Kolb, Dani |0 (DE-588)1103828525 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druckausgabe |z 978-1-349-88813-9 |
| 856 | 4 | 0 | |u https://doi.org/10.1057/9781137602985 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-2-BUM | ||
| 940 | 1 | |q ZDB-2-BUM_2016 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-029008388 | ||
| 966 | e | |u https://doi.org/10.1057/9781137602985 |l BTU01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1057/9781137602985 |l FAB01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1057/9781137602985 |l FAW01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1057/9781137602985 |l FHA01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1057/9781137602985 |l FHI01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1057/9781137602985 |l FHM01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1057/9781137602985 |l FHN01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1057/9781137602985 |l FHR01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1057/9781137602985 |l FKE01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1057/9781137602985 |l FNU01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1057/9781137602985 |l FRO01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1057/9781137602985 |l FWS01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1057/9781137602985 |l FWS02 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1057/9781137602985 |l HTW01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1057/9781137602985 |l HWR01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1057/9781137602985 |l TUBA1 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1057/9781137602985 |l UBG01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1057/9781137602985 |l UBR01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1057/9781137602985 |l UBT01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1057/9781137602985 |l UBY01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1057/9781137602985 |l UEI01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1057/9781137602985 |l UER01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1057/9781137602985 |l UPA01 |p ZDB-2-BUM |x Verlag |3 Volltext | |
Datensatz im Suchindex
| DE-BY-FWS_katkey | 619517 |
|---|---|
| DE-BY-UBG_katkey | 196068215 |
| DE-BY-UBG_local_url | Verlag https://doi.org/10.1057/9781137602985 |
| _version_ | 1811360746076897280 |
| any_adam_object | |
| author2 | Szolnoki, Gergely Thach, Liz 1961- Kolb, Dani |
| author2_role | edt edt edt |
| author2_variant | g s gs l t lt d k dk |
| author_GND | (DE-588)135812712 (DE-588)1025474112 (DE-588)1103828525 |
| author_facet | Szolnoki, Gergely Thach, Liz 1961- Kolb, Dani |
| building | Verbundindex |
| bvnumber | BV043594072 |
| classification_rvk | QR 528 |
| collection | ZDB-2-BUM |
| ctrlnum | (Springer)978-1-137-60298-5 (OCoLC)947819839 (DE-599)HBZHT018988283 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1057/9781137602985 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>04858nmm a2200913 c 4500</leader><controlfield tag="001">BV043594072</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20200811 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">160609s2016 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781137602985</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-137-60298-5</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1057/9781137602985</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Springer)978-1-137-60298-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)947819839</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)HBZHT018988283</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-634</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-739</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QR 528</subfield><subfield code="0">(DE-625)142047:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Successful Social Media and Ecommerce Strategies in the Wine Industry</subfield><subfield code="c">edited by Gergely Szolnoki (Senior Research Associate, Institute of Business Administration and Market Research, Geisenheim University), Liz Thach (Liz Thach Professor of Wine Business and Management, Sonoma State University Wine Business Institute) and Dani Kolb (Manager, Kellen Europe)</subfield></datafield><datafield tag="246" ind1="1" ind2="3"><subfield code="a">Successful Social Media and E-Commerce Strategies in the Wine Industry</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY</subfield><subfield code="b">Palgrave Macmillan</subfield><subfield code="c">2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XIV, 168 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Palgrave Pivot</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Softcover reprint of the hardcover 1st edition 2016 978-1-137-60297-8</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Social media</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Public relations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">E-business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Electronic commerce</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">E-commerce</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Social Media</subfield><subfield code="0">(DE-588)4639271-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Weinwirtschaft</subfield><subfield code="0">(DE-588)4340869-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Weinwirtschaft</subfield><subfield code="0">(DE-588)4340869-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Social Media</subfield><subfield code="0">(DE-588)4639271-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Marketingstrategie</subfield><subfield code="0">(DE-588)4120697-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Szolnoki, Gergely</subfield><subfield code="0">(DE-588)135812712</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Thach, Liz</subfield><subfield code="d">1961-</subfield><subfield code="0">(DE-588)1025474112</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kolb, Dani</subfield><subfield code="0">(DE-588)1103828525</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druckausgabe</subfield><subfield code="z">978-1-349-88813-9</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1057/9781137602985</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-BUM</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-BUM_2016</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-029008388</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1057/9781137602985</subfield><subfield code="l">BTU01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1057/9781137602985</subfield><subfield code="l">FAB01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1057/9781137602985</subfield><subfield code="l">FAW01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1057/9781137602985</subfield><subfield code="l">FHA01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1057/9781137602985</subfield><subfield code="l">FHI01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1057/9781137602985</subfield><subfield code="l">FHM01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1057/9781137602985</subfield><subfield code="l">FHN01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1057/9781137602985</subfield><subfield code="l">FHR01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1057/9781137602985</subfield><subfield code="l">FKE01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1057/9781137602985</subfield><subfield code="l">FNU01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1057/9781137602985</subfield><subfield code="l">FRO01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1057/9781137602985</subfield><subfield code="l">FWS01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1057/9781137602985</subfield><subfield code="l">FWS02</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1057/9781137602985</subfield><subfield code="l">HTW01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1057/9781137602985</subfield><subfield code="l">HWR01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1057/9781137602985</subfield><subfield code="l">TUBA1</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1057/9781137602985</subfield><subfield code="l">UBG01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1057/9781137602985</subfield><subfield code="l">UBR01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1057/9781137602985</subfield><subfield code="l">UBT01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1057/9781137602985</subfield><subfield code="l">UBY01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1057/9781137602985</subfield><subfield code="l">UEI01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1057/9781137602985</subfield><subfield code="l">UER01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1057/9781137602985</subfield><subfield code="l">UPA01</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV043594072 |
| illustrated | Not Illustrated |
| index_date | 2024-09-20T13:29:36Z |
| indexdate | 2024-09-27T16:41:23Z |
| institution | BVB |
| isbn | 9781137602985 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-029008388 |
| oclc_num | 947819839 |
| open_access_boolean | |
| owner | DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-898 DE-BY-UBR DE-859 DE-1049 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-2070s DE-83 DE-473 DE-BY-UBG DE-355 DE-BY-UBR DE-703 DE-706 DE-824 DE-29 DE-739 |
| owner_facet | DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-898 DE-BY-UBR DE-859 DE-1049 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-2070s DE-83 DE-473 DE-BY-UBG DE-355 DE-BY-UBR DE-703 DE-706 DE-824 DE-29 DE-739 |
| physical | 1 Online-Ressource (XIV, 168 Seiten) |
| psigel | ZDB-2-BUM ZDB-2-BUM_2016 |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| series2 | Palgrave Pivot |
| spellingShingle | Successful Social Media and Ecommerce Strategies in the Wine Industry Wirtschaft Business Social media Marketing Internet marketing Public relations E-business Electronic commerce E-commerce Social Media (DE-588)4639271-3 gnd Electronic Commerce (DE-588)4592128-3 gnd Weinwirtschaft (DE-588)4340869-2 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4639271-3 (DE-588)4592128-3 (DE-588)4340869-2 (DE-588)4120697-6 (DE-588)4143413-4 |
| title | Successful Social Media and Ecommerce Strategies in the Wine Industry |
| title_alt | Successful Social Media and E-Commerce Strategies in the Wine Industry |
| title_auth | Successful Social Media and Ecommerce Strategies in the Wine Industry |
| title_exact_search | Successful Social Media and Ecommerce Strategies in the Wine Industry |
| title_full | Successful Social Media and Ecommerce Strategies in the Wine Industry edited by Gergely Szolnoki (Senior Research Associate, Institute of Business Administration and Market Research, Geisenheim University), Liz Thach (Liz Thach Professor of Wine Business and Management, Sonoma State University Wine Business Institute) and Dani Kolb (Manager, Kellen Europe) |
| title_fullStr | Successful Social Media and Ecommerce Strategies in the Wine Industry edited by Gergely Szolnoki (Senior Research Associate, Institute of Business Administration and Market Research, Geisenheim University), Liz Thach (Liz Thach Professor of Wine Business and Management, Sonoma State University Wine Business Institute) and Dani Kolb (Manager, Kellen Europe) |
| title_full_unstemmed | Successful Social Media and Ecommerce Strategies in the Wine Industry edited by Gergely Szolnoki (Senior Research Associate, Institute of Business Administration and Market Research, Geisenheim University), Liz Thach (Liz Thach Professor of Wine Business and Management, Sonoma State University Wine Business Institute) and Dani Kolb (Manager, Kellen Europe) |
| title_short | Successful Social Media and Ecommerce Strategies in the Wine Industry |
| title_sort | successful social media and ecommerce strategies in the wine industry |
| topic | Wirtschaft Business Social media Marketing Internet marketing Public relations E-business Electronic commerce E-commerce Social Media (DE-588)4639271-3 gnd Electronic Commerce (DE-588)4592128-3 gnd Weinwirtschaft (DE-588)4340869-2 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Wirtschaft Business Social media Marketing Internet marketing Public relations E-business Electronic commerce E-commerce Social Media Electronic Commerce Weinwirtschaft Marketingstrategie Aufsatzsammlung |
| url | https://doi.org/10.1057/9781137602985 |
| work_keys_str_mv | AT szolnokigergely successfulsocialmediaandecommercestrategiesinthewineindustry AT thachliz successfulsocialmediaandecommercestrategiesinthewineindustry AT kolbdani successfulsocialmediaandecommercestrategiesinthewineindustry |