Marketing communications discovery, creation and conversations
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow, England ; London
Pearson
2016
|
| Ausgabe: | Seventh edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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| 245 | 1 | 0 | |a Marketing communications |b discovery, creation and conversations |c Chris Fill and Sarah Turnbull |
| 250 | |a Seventh edition | ||
| 264 | 1 | |a Harlow, England ; London |b Pearson |c 2016 | |
| 300 | |a xxxvi, 724 Seiten |b Illustrationen, Diagramme | ||
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-029003258 | ||
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Datensatz im Suchindex
| DE-BY-862_location | 2000 |
|---|---|
| DE-BY-FWS_call_number | 2000/QP 600 F484(7) |
| DE-BY-FWS_katkey | 620950 |
| DE-BY-FWS_media_number | 083000515325 |
| _version_ | 1806176419649159168 |
| adam_text | Titel: Marketing communications
Autor: Fill, Chris
Jahr: 2016
Preface xix
Acknowledgements xxix
Publisher s acknowledgements xxxi
Part 1 Introduction to marketing Communications 1
1 Introducing marketing Communications 3
2 Communications: forms and conversations 37
3 Audience insight: information processing and behaviour 71
4 How marketing Communications might work 113
147
Part 2 Managing marketing Communications
5 Marketing Communications: strategy and planning 149
6 Marketing Communications: objectives and positioning 180
7 The Communications industry: structure, Operations and finance 211
8 Evaluation and metrics 252
9 Branding and marketing Communications 287
10 Integrated marketing Communications 323
Part 3 The marketing Communications mix 353
11 Advertising: role, forms and strategy 355
12 Public relations: principles and practice 388
13 Sponsorship 422
14 Direct marketing and personal selling 450
15 Sales promotion, field marketing and brand experience 485
16 Brand placement, exhibitions, packaging and licensing 517
17 Messages and creativity 546
18 Media - principles and practice 587
19 Social, search and other interactive media 621
20 Media planning: reaching audiences 658
Author index 691
Subject index 703
|
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| dewey-full | 658.8 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 658.8/02 |
| dewey-search | 658.8 658.8/02 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Seventh edition |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-08-01T11:21:01Z |
| institution | BVB |
| isbn | 9781292092614 9781292093826 |
| language | English |
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| spellingShingle | Fill, Chris 1953- Turnbull, Sarah Marketing communications discovery, creation and conversations Kommunikationsmodell (DE-588)4140666-7 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Unternehmen (DE-588)4061963-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4140666-7 (DE-588)4201794-4 (DE-588)4061963-1 (DE-588)4037589-4 |
| title | Marketing communications discovery, creation and conversations |
| title_auth | Marketing communications discovery, creation and conversations |
| title_exact_search | Marketing communications discovery, creation and conversations |
| title_full | Marketing communications discovery, creation and conversations Chris Fill and Sarah Turnbull |
| title_fullStr | Marketing communications discovery, creation and conversations Chris Fill and Sarah Turnbull |
| title_full_unstemmed | Marketing communications discovery, creation and conversations Chris Fill and Sarah Turnbull |
| title_short | Marketing communications |
| title_sort | marketing communications discovery creation and conversations |
| title_sub | discovery, creation and conversations |
| topic | Kommunikationsmodell (DE-588)4140666-7 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd Unternehmen (DE-588)4061963-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Kommunikationsmodell Kommunikationsstrategie Unternehmen Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=029003258&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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