The Quintessence of Strategic Management What You Really Need to Know to Survive in Business
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| Hauptverfasser: | , , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin ; Heidelberg
Springer
[2016]
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| Ausgabe: | Second edition |
| Schriftenreihe: | Quintessence Series
|
| Schlagworte: | |
| Online-Zugang: | DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-898 DE-859 DE-1049 DE-861 DE-863 DE-862 DE-523 DE-2070s DE-83 DE-473 DE-355 DE-703 DE-706 DE-824 DE-29 DE-739 URL des Erstveröffentlichers Inhaltsverzeichnis Abstract |
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Datensatz im Suchindex
| _version_ | 1819604374651928576 |
|---|---|
| adam_text | THE QUINTESSENCE OF STRATEGIC MANAGEMENT
/ KOTLER, PHILIP
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION: ESSENTIAL STRATEGY KNOW-HOW AND NOTHING MORE
STRATEGY AND STRATEGIC MANAGEMENT: A FIRST BASIC UNDER-STANDING
STRATEGIC FRAMES OF REFERENCE: THE KEY TOOLS OF STRATEGY DETERMINATION,
THEIR PRINCIPLES, AND HOW THEY INTERACT
CURRENT FOCAL AREAS IN STRATEGY PRACTICE: FOUR SIGNIFICANT MANAGEMENT
CONCEPTS OF THE PAST 20 YEARS
SUMMARY: IT’S YOUR TURN!
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
THE QUINTESSENCE OF STRATEGIC MANAGEMENT
/ KOTLER, PHILIP
: 2016
ABSTRACT / INHALTSTEXT
THIS BOOK PROVIDES PRACTITIONERS WITH A BASIC UNDERSTANDING OF STRATEGY
AND THE PROCESS OF STRATEGIC MANAGEMENT. USING ACADEMIC FOUNDATIONS AND
BEST PRACTICES FROM BUSINESS LIFE, THE AUTHORS PRESENT THE MOST
IMPORTANT STRATEGY TOOLS AND HOW THEY INTERACT. THE BOOK GIVES A CONCISE
OVERVIEW OVER THE FOCAL AREAS AND CONSIDERATIONS OF STRATEGY IN
PRACTICE. IT ENABLES MANAGERS TO ANALYZE AND INTERPRET BUISNESS
INFORMATION WITH REGARD TO THE UNDERLYING STRATEGIC NOTIONS. A
HANDS-ON INTRODUCTION TO STRATEGIC MANAGEMENT BY LEADING MARKETING
AUTHORITY PHILIP KOTLER, TOP MANAGEMENT CONSULTANCY FOUNDER ROLAND
BERGER, AND STRATEGY EXPERT NILS BICKHOFF
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Kotler, Philip 1931- Berger, Roland 1937- Bickhoff, Nils 1969- |
| author_GND | (DE-588)121409600 (DE-588)124388612 (DE-588)173427766 |
| author_facet | Kotler, Philip 1931- Berger, Roland 1937- Bickhoff, Nils 1969- |
| author_role | aut aut aut |
| author_sort | Kotler, Philip 1931- |
| author_variant | p k pk r b rb n b nb |
| building | Verbundindex |
| bvnumber | BV043579132 |
| classification_rvk | QP 320 |
| collection | ZDB-2-BUM |
| ctrlnum | (ZDB-2-BUM)978-3-662-48490-6 (OCoLC)951068582 (DE-599)BVBBV043579132 |
| dewey-full | 658.4092 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4092 |
| dewey-search | 658.4092 |
| dewey-sort | 3658.4092 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-662-48490-6 |
| edition | Second edition |
| format | Electronic eBook |
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| id | DE-604.BV043579132 |
| illustrated | Illustrated |
| indexdate | 2024-12-24T05:06:56Z |
| institution | BVB |
| isbn | 9783662484906 |
| issn | 2195-4941 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028993805 |
| oclc_num | 951068582 |
| open_access_boolean | |
| owner | DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-898 DE-BY-UBR DE-859 DE-1049 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-2070s DE-83 DE-473 DE-BY-UBG DE-355 DE-BY-UBR DE-703 DE-706 DE-824 DE-29 DE-739 |
| owner_facet | DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-898 DE-BY-UBR DE-859 DE-1049 DE-861 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-2070s DE-83 DE-473 DE-BY-UBG DE-355 DE-BY-UBR DE-703 DE-706 DE-824 DE-29 DE-739 |
| physical | 1 Online-Ressource (VII, 113 Seiten) 43 Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2016 |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Springer |
| record_format | marc |
| series2 | Quintessence Series |
| spellingShingle | Kotler, Philip 1931- Berger, Roland 1937- Bickhoff, Nils 1969- The Quintessence of Strategic Management What You Really Need to Know to Survive in Business Business Marketing Entrepreneurship Leadership Organization Planning Engineering economics Engineering economy Business and Management Business Strategy/Leadership Engineering Economics, Organization, Logistics, Marketing Führung Wirtschaft Wettbewerbsvorteil (DE-588)4219652-8 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4219652-8 (DE-588)4124261-0 |
| title | The Quintessence of Strategic Management What You Really Need to Know to Survive in Business |
| title_auth | The Quintessence of Strategic Management What You Really Need to Know to Survive in Business |
| title_exact_search | The Quintessence of Strategic Management What You Really Need to Know to Survive in Business |
| title_full | The Quintessence of Strategic Management What You Really Need to Know to Survive in Business Philip Kotler, Roland Berger, Nils Bickhoff |
| title_fullStr | The Quintessence of Strategic Management What You Really Need to Know to Survive in Business Philip Kotler, Roland Berger, Nils Bickhoff |
| title_full_unstemmed | The Quintessence of Strategic Management What You Really Need to Know to Survive in Business Philip Kotler, Roland Berger, Nils Bickhoff |
| title_short | The Quintessence of Strategic Management |
| title_sort | the quintessence of strategic management what you really need to know to survive in business |
| title_sub | What You Really Need to Know to Survive in Business |
| topic | Business Marketing Entrepreneurship Leadership Organization Planning Engineering economics Engineering economy Business and Management Business Strategy/Leadership Engineering Economics, Organization, Logistics, Marketing Führung Wirtschaft Wettbewerbsvorteil (DE-588)4219652-8 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Business Marketing Entrepreneurship Leadership Organization Planning Engineering economics Engineering economy Business and Management Business Strategy/Leadership Engineering Economics, Organization, Logistics, Marketing Führung Wirtschaft Wettbewerbsvorteil Strategisches Management |
| url | https://doi.org/10.1007/978-3-662-48490-6 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028993805&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028993805&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
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