Special section on co-management of purchasing and marketing

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Weitere Verfasser: Lindgreen, Adam (HerausgeberIn)
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Sprache:English
Veröffentlicht: New York, NY [u.a.] Elsevier January 2016
Schriftenreihe:Industrial marketing management volume 52
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adam_text  CONTENTS Letter from the co-editors-in-chief Peter J. LaPlaca and Adam Lindgreen Special Section on Co-Management of Purchasing and Marketing; Guest Edited by Adam Lindgreen, Rob Angell and Adriana Campelo Introduction to the special issue on Co-management of Purchasing and Marketing Adam Lindgreen, Adriana Campelo, and Rob Angell The impact of competition and cooperation on the performance of a retail agglomeration and its stores Christoph Teller, Andrew Alexander, and Arne Floh The reinforcing effect of a firmTs customer orientation and supply-base orientation on performance Gerrit Willem Ziggers and Jörg Henseler Co-management of purchasing and marketing: Why, when and how? Stephan M, Wagner and Andreas Eggert How buyer-seller relationship orientation affects adaptation of sales processes to the buying process Paul Viio and Christian Grönroos Antecedents of functional integration during new product development: The purchasing-marketing link Carmen Gonzalez-Zapatero, Javier Gonzalez-Benito, and Gustavo Lannelongue Aligning Marketing and Purchasing for new value creation Paul Matthyssens, Roberta Bocconcelli, Alessandro Pagano, and Lieven Quintens Processes and integration in the interaction of purchasing and marketing: Considering synergy and symbiosis Mark A. Toon, Robert E. Morgan, Adam Lindgreen, Joelle Vanhamme, and Martin K. Hingley Regular Articles 82 91 100 109 117 128 140 151 163 Securing business-to-business relationships: The impact of switching costs Markus Blut, Heiner Evanschitzky, Christof Backhaus, John Rudd, and Michael Marck Effective forms of market orientation across the business cycle: A longitudinal analysis of business-to-business firms Johanna Frösén, Matti Jaakkola, Iya Churakova, and Henrikki Tikkanen Why should I attend? The value of business networking events Vincent-Wayne Mitchell, Bodo B. Schlegelmilch, and Sorina-Diana Mone Why frontline employees engage as idea collectors: An assessment of underlying motives and critical success factors David M. Woisetschläger, Debra Hanning, and Christof Backhaus Network strategies and effects in an interactive context Christina Öberg, Tommy Tsung-Yin g Shih, and Hsin֊Hui Chou Inter-personal and inter-organizational trust in business relationships: An attitude-behavior-outcome model Bahar Ashnai, Stephan C Henneberg, Peter Naudé, and Anthony Francescucci Driving shareholder value with customer asset management: Moving beyond customer lifetime value Suvi Nenonen and Kaj Storbacka Sustainable value co-creation in business networks Sylvie Lacoste Franchisee-based brand equity: The role of brand relationship quality and brand citizenship behavior Munyaradzi W. Nyadzayo, Margaret J. Matanda, and Michael T. Ewing
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spelling Special section on co-management of purchasing and marketing guest editors: Adam Lindgreen, Rob Angell, Adriana Campelo
Co-management of purchasing and marketing
New York, NY [u.a.] Elsevier January 2016
174 Seiten Diagramme
txt rdacontent
n rdamedia
nc rdacarrier
Industrial marketing management volume 52
Lindgreen, Adam (DE-588)135835356 edt
Industrial marketing management volume 52 (DE-604)BV002662699 52
Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028836979&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis
spellingShingle Special section on co-management of purchasing and marketing
Industrial marketing management
title Special section on co-management of purchasing and marketing
title_alt Co-management of purchasing and marketing
title_auth Special section on co-management of purchasing and marketing
title_exact_search Special section on co-management of purchasing and marketing
title_full Special section on co-management of purchasing and marketing guest editors: Adam Lindgreen, Rob Angell, Adriana Campelo
title_fullStr Special section on co-management of purchasing and marketing guest editors: Adam Lindgreen, Rob Angell, Adriana Campelo
title_full_unstemmed Special section on co-management of purchasing and marketing guest editors: Adam Lindgreen, Rob Angell, Adriana Campelo
title_short Special section on co-management of purchasing and marketing
title_sort special section on co management of purchasing and marketing
url http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028836979&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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