The handbook of communication and corporate reputation

The handbook of communication and corporate reputation

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Gespeichert in:
Bibliographische Detailangaben
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Chichester Wiley-Blackwell 2013
Schriftenreihe:Handbooks in communication and media 46
Schlagworte:
Handbooks and manuals
BUSINESS & ECONOMICS / Public Relations
Business ethics
Corporate culture
Mass media and business
Wirtschaft
Corporate culture / Handbooks, manuals, etc
Business ethics / Handbooks, manuals, etc
Mass media and business / Handbooks, manuals, etc
Kommunikationsstrategie
Öffentlichkeitsarbeit
Unternehmen
Prestige
Aufsatzsammlung
Online-Zugang:DE-1049
DE-1102
DE-Aug4
DE-861
DE-188
DE-863
DE-862
DE-473
DE-19
DE-706
DE-29
DE-739
URL des Erstveröffentlichers
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Inhaltsangabe:
  • "With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation "--

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