Market your way to growth 8 ways to win
Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way t...
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| Hauptverfasser: | , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2013
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| Schlagworte: | |
| Online-Zugang: | DE-861 DE-188 DE-473 DE-703 URL des Erstveröffentlichers |
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| Zusammenfassung: | Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility |
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| Beschreibung: | 1 Online-Ressource (XXVIII, 212 S.) graph. Darst. |
| ISBN: | 9781118519660 9781118519646 9781283917407 9781118519608 9781119204015 |
| DOI: | 10.1002/9781119204015 |