The value of business analytics identifying the path to profitability
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
John Wiley
©2011
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| Schriftenreihe: | Wiley & SAS business series
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| Schlagworte: | |
| Online-Zugang: | DE-861 DE-473 URL des Erstveröffentlichers |
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| Beschreibung: | Includes bibliographical references and index "Practical guidance for managers for getting projects started and presenting the results when the project's done, this book provides an integrated framework for communicating the value of business analytics, focusing on a four-stage methodology to help with: (1) communicating the value proposition, (2) building the business case, (3) creating the execution plan, and (4) measuring the value. Provides a plan for the execution of a successful business analytics program, reveals how to communicate the value of a project once it's done, presents an integrated framework for communicating the value of business analytics. Targeted toward the senior management team, this book explains what business analytics is and the value it can bring to your organization"--Provided by publisher |
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| Beschreibung: | 1 Online-Ressource (xiv, 322 pages) |
| ISBN: | 9781118983881 1118983882 9781118093412 1118093410 9781118093382 1118093380 9781118093405 1118093402 |