The future of technology management and the business environment lessons on innovation, disruption, and strategy execution
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Old Tappen, New Jersey
Pearson Education
[2016]
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| 008 | 160222s2016 xx |||| |||| 00||| eng d | ||
| 020 | |a 9780133996135 |9 978-0-13-399613-5 | ||
| 035 | |a (OCoLC)951544465 | ||
| 035 | |a (DE-599)BVBBV043382024 | ||
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| 100 | 1 | |a Marcus, Alfred A. |d 1950- |0 (DE-588)170336042 |4 aut | |
| 245 | 1 | 0 | |a The future of technology management and the business environment |b lessons on innovation, disruption, and strategy execution |c Alfred Marcus |
| 264 | 1 | |a Old Tappen, New Jersey |b Pearson Education |c [2016] | |
| 264 | 4 | |c © 2016 | |
| 300 | |a xvii, 278 Seiten |b Diagramme |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 505 | 8 | |a Includes bibliographical references and index | |
| 650 | 4 | |a Technological innovations / Management | |
| 650 | 4 | |a Technological innovations / Social aspects | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Technische Innovation |0 (DE-588)4431027-4 |2 gnd |9 rswk-swf |
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| 689 | 0 | 1 | |a Technische Innovation |0 (DE-588)4431027-4 |D s |
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| 689 | 0 | 3 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
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Datensatz im Suchindex
| _version_ | 1819579642934198272 |
|---|---|
| adam_text | Contents
Introduction.........................................................1
The Next Set of Breakthroughs........................................2
The information Revolution..................................... 2
Medical Technologies.............................................2
Genetics........................................................ 2
Alternative Energy...............................................3
Artificial Intelligence..........................................3
Material Sciences and Nanotechnology.............................3
What This Book Is About..............................................3
Part I: Technology and Strategy..................................4
Part II: Managing Danger.........................................5
Part III: The Environment of Technology..........................5
Part IV: Coping with Technological Disruptions...................6
Endnotes.............................................................8
PART I: TECHNOLOGY AND STRATEGY.....................................................9
Chapter 1 Technological Disruptions...............................................11
The Powers of the Mind..............................................11
Information Technology (IT)............................... -.......12
Medical Technologies................................................13
Genetics............................................................15
Alternative Energy..................................................16
Artificial Intelligence, Material Sciences, and Nanotechnology......16
The Challenge of Commercialization..................................18
Endnotes............................................................18
Chapter 2 Commercialization’s Obstacles...........................................19
Fumbling the Future at Xerox: IT....................................19
Medical Technology: Cochlear Implants...............................20
Basic Research in Diverse Labs..................................21
Breakthroughs in Other Disciplines..............................21
A Highly Committed Champion.....................................22
Multiple Developmental Paths....................................22
Private Firms’ Failure to Cooperate......................................22
Professional Endorsement.................................................22
FDA Approval.............................................................23
Lack of Enthusiasm from the User Community...............................23
High Costs...............................................................23
Safety and Efficacy Concerns.............................................23
Auxiliary Services.......................................................24
Withdrawal...............................................................24
New Entrants.............................................................24
Genetics: Agricultural Productivity..........................................24
Sustainability as a Corporate Goal.......................................25
Opposition...............................................................25
Rapid U.S. Market Penetration............................................25
More Promised Progress...................................................26
Government Restrictions..................................................26
Environmentalists’ Criticism.............................................26
Competition from DuPont..................................................27
Alternative Energy: The Electric Car.........................................27
Less Pollution and Foreign Oil...........................................28
Range and Fossil Fuels...................................................28
1990s’ Failure...........................................................29
Hybrid Successes.........................................................29
Weak Plug֊In Sales.......................................................29
Battery Subsidies from the U.S. Government...............................29
A Solution from Tesla and Panasonic......................................30
Not Yet Affordable.......................................................30
A New Business Model.....................................................31
The Slow and Arduous Path to Commercialization...........................31
Why Xerox Missed Its Opportunity: Game Theory................................32
Setbacks at Many Points......................................................33
Uncertain Government Support.................................................34
Project Management Insufficient to Overcome These Problems...................35
The Inclination to Undertake Safe Projects...................................36
Technologies Push and Markets Pull...........................................36
Determination, Will, and Persistence.........................................37
Endnotes.....................................................................37
via
Contents
Chapter 3 Hedging the Uncertainty..................................................39
Trends...................................................................40
Expert Opinion...........................................................40
Historical Analogies.....................................................41
industry Analysis........................................................42
Scenarios................................................................42
Surprises...........................................................43
Taking Notice of the Periphery......................................43
Romances, Tragedies, and Comedies...................................44
The Narrative Details...............................................44
Applying Scenario Logic to Technology Commercialization.............45
Strategic Adjustments...............................................46
Hedging..................................................................47
Gamble on the Most Probable Outcome.................................47
Take the Robust Route...............................................48
Delay Until Further Clarity Emerges.................................49
Commit with Fallbacks...............................................49
Shape the Future....................................................50
Conclusion...............................................................50
Endnotes.................................................................50
PART II: MANAGING DANGER.............................................................53
Chapter 4 Dealing with Danger......................................................55
Bhopal: What Went Wrong..................................................55
Highly Toxic Chemicals..............................................55
Weak Infrastructure.................................................56
An Uncontrolled Explosion...........................................56
Nonfiinctioning Backups.............................................57
Trapped Victims.....................................................57
Organizational Shortcomings.........................................57
Warnings Ignored....................................................58
The Price of the Accident...........................................58
The Deepwater Horizon Oil Spill: What Went Wrong.........................59
Beyond Petroleum....................................................59
Tar Sands Processing................................................59
Explosion in Texas City and Oil Leaks in Alaska.....................59
The Spill...........................................................60
The Many Mistakes...................................................60
Acknowledgments
IX
Inherently Dangerous Technologies..........................................61
Dilemmas in Managing Dangerous Technologies............................63
Individual Cognitive Limits............................................64
Experts Cognitive Limits..............................................64
Organizations Cognitive Limits........................................64
How Much a Life Is Worth...............................................65
Inferences from Animal Studies to Humans...............................65
Conclusion.................................................................66
Endnotes...................................................................66
Chapter 5 Laws of Liability...............................................................69
Vioxx: What Went Wrong?....................................................69
Merck s Positive Reputation............................................70
The Search for a Blockbuster Drug Without Gastrointestinal
Complications.........................................................70
Early Warnings.........................................................70
Failure to Communicate.................................................71
The FDA’s Required Warning.............................................71
More Criticism.........................................................72
Voluntary Recall.......................................................72
Thousands of Suits.....................................................72
Criminal Charges.......................................................73
Johnson Johnson s Hip Replacement: What Went Wrong?......................73
A Paragon of Social Responsibility.....................................74
The Acquisition of DePuy...............................................74
All-Metal Replacements.................................................74
Design Problems........................................................75
FDA Investigations.....................................................75
A Voluntary Recall.....................................................75
Suits Against the Company..............................................76
The Reimbursement Plan.................................................76
The Laws of Liability......................................................77
Evolution of the Law ;.................................................77
Classic Tort Law.......................................................78
Assumption of Risk.....................................................78
Punitive Action........................................................78
Strict Liability.......................................................79
The Justification for Strict Liability.................................79
X
About the Author
Further Movement from a Fault-Based System........................80
Refinements of the Laws of Liability..............................81
Conclusion............................................................81
Endnotes..............................................................82
PART III: THE ENVIRONMENT OF TECHNOLOGY.............................................85
Chapter 6 Old, Young, and Global Security...........................................87
The Rise of the Elderly...............................................87
Declining Fertility............................................. 88
Economic Impacts..................................................90
Technology to Assist the Elderly..................................91
A Cure for Alzheimer s............................................91
Reversing Aging................................................... .93
Among the Young; Hope and Disillusion.................................96
Meaningful Work...................................................97
What Next........................................................100
Diminishing Youth Bulges........................................102
Technology to Combat Terror......................................106
Conclusion......................................................... 108
Endnotes.............................................................108
Chapter 7 Rich, Poor, and Global Inequality........................................Ill
Trends...............................................................Ill
Within Country Gaps............................................ 112
Between-Country Gaps.............................................112
The U.S. Wealth Gap..............................................113
The Rise of Neoliberalism........................................115
Technology at the Top of the Pyramid.................................117
Sophisticated Models.............................................117
What Hedge Funds Do..............................................118
Only for the Already Wealthy.....................................119
Renaissance Technologies.........................................120
Technology at the Bottom of the Pyramid..............................121
Telecommunications...............................................122
Potable Water....................................................123
Health Services..................................................124
Nutrition and Crop Protection....................................124
Contents
xi
Energy...............................................................IZ֊
Critiques............................................................125
Conclusion................................................................126
Endnotes..................................................................122
Chapter 8 Abundance, Scarcity, and Global Sustainability.................................129
Fossil Fuels..............................................................13°
Oil Price Declines...................................................130
Hydraulic Fracking....................................................132
Tar Sands.............................................................133
Offshore Recovery.....................................................134
Cleaner Energy............................................................135
Building Energy.......................................................136
Industrial and Commercial.............................................138
Solar.................................................................138
Wind..................................................................140
Energy Storage........................................................142
Biofuels..............................................................143
Conclusion................................................................145
Endnotes..................................................................145
PART IV: COPING WITH TECHNOLOGICAL DISRUPTIONS.. 147
Chapter 9 Missing the Boat on Mobile Technology: Intel and AMD.....................149
The Mobile Revolution.................................................149
The Battles Between Intel and AMD.....................................152
Memory............................................................152
Microprocessors...................................................153
The Sub-Zero Segment..............................................153
Speed and Continued Price Wars....................................154
Branching Out.....................................................155
The Hammer........................................................156
Global Antitrust..................................................157
Graphics and Other Products.......................................157
Divesting Manufacturing...........................................158
Searching for New Markets............................................158
ARM Architecture..................................................159
Mobile............................................................159
Gaming............................................................159
XU
Contents
Mounting Mobile Losses........................................... 160
New Leadership at AMD..............................................160
Field Programmable Gate Array (FPGA)...............................162
The Internet of Things (IOT)..................................... 162
Smart Glasses and Augmented Reality................................163
Risks Ahead........................................................164
Conclusion..............................................................164
Glossary of Computer Terminology........................................165
Endnotes................................................................165
Chapter 10 From Mass Customizing to Mass Commodity: Dell and Acer... 167
Financial Woes..........................................................168
An industry in Decline.............................................170
The Fat Years: Dell’s Ascent............................................170
A Competency in Mass Customization.................................171
Gateway Abandons the Direct Model..................................173
The Lean Years: Michael Dell’s Resignation..............................174
Acer’s Acquisition of Gateway...........................................176
Dell’s Plans for a Recovery.............................................177
The Enterprise Market..............................................181
Becoming a Private Company.........................................182
Acer’s Efforts at Revitalization........................................183
Notebooks..........................................................183
Smartphones........................................................183
Free Cloud.........................................................185
IOT.............................................................. 185
Conclusion..............................................................185
Endnotes................................................................186
Chapter 11 Finding Growth and Profitability in Bookselling:
Barnes Noble and Amazon............................................. 189
Barnes Noble and the Superstore.......................................189
Amazon and Internet Commerce —..........................................191
Amazon’s Reinvention...............................................192
Barnes Noble’s Focus on Books.........................................194
Sinking Profits....................................................195
Amazon’s Fluid Identity.................................................195
Profiting from the Cloud...........................................197
Contents
Xlll
Barnes Noble’s Decision to Split Up..................................198
Spinning Off the Nook..............................................198
Spinning Off the College Division..................................199
How Attractive Was Bookselling?.........................................200
Sales Trends.......................................................200
Reading Habits.....................................................201
Leisure Time Choices...............................................201
Digital Devices....................................................202
The Publishers..........................................................202
Wholesale..........................................................203
The Big Five.......................................................203
The Spat with Amazon...............................................204
Conclusion.............................................................205
Endnotes................................................................205
Chapter 12 Escaping the Middle: Best Buy and Charles Schwab...........................209
The Evolution of Best Buy...............................................210
Concept One: 1983-1989.............................................211
Concept Two: 1990-2001 ...........................................211
Concept Three: 2002-2007...........................................212
The Aftermath of the Financial Meltdown............................214
The Evolution of Charles Schwab.........................................214
Discounting........................................................214
High Net Worth Clients.............................................215
A Category of One..................................................215
The Affluent of the Future.........................................216
Following Customers................................................216
New Challenges..........................................................217
Competition in Consumer Electronics................................217
Online.............................................................217
Showrooming........................................................218
Competition Among Discount Brokers......................................218
Innovation Dilemmas................................................219
Major Industry Players.............................................219
Best Buy’s Comeback Plans...............................................220
Transforming E-Commerce............................................220
Cost Savings and Product Innovation.............................. 221
XIV
Contents
Enhancing the Internet Platform: Charles Schwab.........................222
Ranking the Platforms..............................................223
The Robo-Advisor...................................................223
Conclusion..............................................................224
Endnotes................................................................225
Chapter 13 Content for a New Age: Disney and Time Warner...............................229
Vertical Integration: Disney............................................230
Vertical Integration: Time Warner.......................................231
Mergers, Acquisitions, and Divestitures............................. 232
The Disney-Capital Cities Merger........................................235
ABC................................................................236
The Iger Era.......................................................237
The AOL-Time Warner Merger..............................................237
Trying to Revive AOL...............................................238
Slimming Down.................................................... 239
HBO s Edginess and Success.........................................240
Disney’s Dominance......................................................241
Cable Channels.....................................................241
The Studios........................................................242
Internet Initiatives and Cable’s Abandonment............................243
Losing Young People................................................244
Conclusion..............................................................245
Endnotes................................................................246
Final Thoughts..........................................................249
The Future of Technology Management and the Business Environment:
Lessons on Innovation, Disruption, and Strategy Execution............249
Index............................................................... 251
Contents
XV
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| id | DE-604.BV043382024 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-24T04:53:06Z |
| institution | BVB |
| isbn | 9780133996135 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028800683 |
| oclc_num | 951544465 |
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| owner_facet | DE-355 DE-BY-UBR DE-1050 DE-473 DE-BY-UBG DE-M382 DE-739 DE-862 DE-BY-FWS DE-573 |
| physical | xvii, 278 Seiten Diagramme 24 cm |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Pearson Education |
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| spellingShingle | Marcus, Alfred A. 1950- The future of technology management and the business environment lessons on innovation, disruption, and strategy execution Includes bibliographical references and index Technological innovations / Management Technological innovations / Social aspects Gesellschaft Unternehmen (DE-588)4061963-1 gnd Technische Innovation (DE-588)4431027-4 gnd Strategisches Management (DE-588)4124261-0 gnd Innovationshöhe (DE-588)4577410-9 gnd |
| subject_GND | (DE-588)4061963-1 (DE-588)4431027-4 (DE-588)4124261-0 (DE-588)4577410-9 |
| title | The future of technology management and the business environment lessons on innovation, disruption, and strategy execution |
| title_auth | The future of technology management and the business environment lessons on innovation, disruption, and strategy execution |
| title_exact_search | The future of technology management and the business environment lessons on innovation, disruption, and strategy execution |
| title_full | The future of technology management and the business environment lessons on innovation, disruption, and strategy execution Alfred Marcus |
| title_fullStr | The future of technology management and the business environment lessons on innovation, disruption, and strategy execution Alfred Marcus |
| title_full_unstemmed | The future of technology management and the business environment lessons on innovation, disruption, and strategy execution Alfred Marcus |
| title_short | The future of technology management and the business environment |
| title_sort | the future of technology management and the business environment lessons on innovation disruption and strategy execution |
| title_sub | lessons on innovation, disruption, and strategy execution |
| topic | Technological innovations / Management Technological innovations / Social aspects Gesellschaft Unternehmen (DE-588)4061963-1 gnd Technische Innovation (DE-588)4431027-4 gnd Strategisches Management (DE-588)4124261-0 gnd Innovationshöhe (DE-588)4577410-9 gnd |
| topic_facet | Technological innovations / Management Technological innovations / Social aspects Gesellschaft Unternehmen Technische Innovation Strategisches Management Innovationshöhe |
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