Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Proceedings of the 2013 World Marketing Congress
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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Springer International Publishing
2016
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| Ausgabe: | Reprint from original edition |
| Schriftenreihe: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science
|
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| Online-Zugang: | DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-898 DE-859 DE-1049 DE-861 DE-863 DE-862 DE-523 DE-2070s DE-473 DE-355 DE-703 DE-706 DE-824 DE-29 DE-739 URL des Erstveröffentlichers Abstract |
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Datensatz im Suchindex
| _version_ | 1819755476521320448 |
|---|---|
| adam_text | LOOKING FORWARD, LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE
OF MARKETING
/
: 2016
ABSTRACT / INHALTSTEXT
THIS VOLUME INCLUDES THE FULL PROCEEDINGS FROM THE 2013 WORLD MARKETING
CONGRESS HELD IN MELBOURNE, AUSTRALIA WITH THE THEME LOOKING FORWARD,
LOOKING BACK: DRAWING ON THE PAST TO SHAPE THE FUTURE OF MARKETING. THE
FOCUS OF THE CONFERENCE AND THE ENCLOSED PAPERS IS ON MARKETING THOUGHT
AND PRACTICES THROUGHOUT THE WORLD. THIS VOLUME RESENTS PAPERS ON
VARIOUS TOPICS INCLUDING MARKETING MANAGEMENT, MARKETING STRATEGY, AND
CONSUMER BEHAVIOR. FOUNDED IN 1971, THE ACADEMY OF MARKETING SCIENCE IS
AN INTERNATIONAL ORGANIZATION DEDICATED TO PROMOTING TIMELY EXPLORATIONS
OF PHENOMENA RELATED TO THE SCIENCE OF MARKETING IN THEORY, RESEARCH,
AND PRACTICE. AMONG ITS SERVICES TO MEMBERS AND THE COMMUNITY AT LARGE,
THE ACADEMY OFFERS CONFERENCES, CONGRESSES AND SYMPOSIA THAT ATTRACT
DELEGATES FROM AROUND THE WORLD. PRESENTATIONS FROM THESE EVENTS ARE
PUBLISHED IN THIS PROCEEDINGS SERIES, WHICH OFFERS A COMPREHENSIVE
ARCHIVE OF VOLUMES REFLECTING THE EVOLUTION OF THE FIELD. VOLUMES
DELIVER CUTTING-EDGE RESEARCH AND INSIGHTS, COMPLIMENTING THE
ACADEMY’S FLAGSHIP JOURNALS, THE JOURNAL OF THE ACADEMY OF MARKETING
SCIENCE (JAMS) AND AMS REVIEW. VOLUMES ARE EDITED BY LEADING SCHOLARS
AND PRACTITIONERS ACROSS A WIDE RANGE OF SUBJECT AREAS IN MARKETING
SCIENCE
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author2 | Campbell, Colin L. Ma, Junzhao |
| author2_role | edt edt |
| author2_variant | c l c cl clc j m jm |
| author_GND | (DE-588)1074539583 (DE-588)1051603749 |
| author_facet | Campbell, Colin L. Ma, Junzhao |
| building | Verbundindex |
| bvnumber | BV043211834 |
| collection | ZDB-2-BUM |
| ctrlnum | (OCoLC)952100856 (DE-599)BVBBV043211834 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-24184-5 |
| edition | Reprint from original edition |
| format | Electronic eBook |
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| genre | (DE-588)1071861417 Konferenzschrift 2013 Melbourne gnd-content (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Konferenzschrift 2013 Melbourne Aufsatzsammlung |
| id | DE-604.BV043211834 |
| illustrated | Illustrated |
| indexdate | 2024-12-24T04:48:36Z |
| institution | BVB |
| isbn | 9783319241845 |
| issn | 2363-6173 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028634972 |
| oclc_num | 952100856 |
| open_access_boolean | |
| owner | DE-2070s DE-1043 DE-Aug4 DE-573 DE-1049 DE-703 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-739 DE-824 DE-M347 DE-898 DE-BY-UBR DE-634 DE-1046 DE-83 DE-859 DE-861 DE-523 DE-355 DE-BY-UBR DE-706 |
| owner_facet | DE-2070s DE-1043 DE-Aug4 DE-573 DE-1049 DE-703 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-739 DE-824 DE-M347 DE-898 DE-BY-UBR DE-634 DE-1046 DE-83 DE-859 DE-861 DE-523 DE-355 DE-BY-UBR DE-706 |
| physical | 1 Online-Ressource (XXXII, 922 Seiten) Illustrationen, Diagramme |
| psigel | ZDB-2-BUM ZDB-2-BUM_2016 |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Springer International Publishing |
| record_format | marc |
| series2 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| spellingShingle | Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Proceedings of the 2013 World Marketing Congress Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)1071861417 (DE-588)4143413-4 |
| title | Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Proceedings of the 2013 World Marketing Congress |
| title_alt | Proceedings of the 16th biennial world marketing congress |
| title_auth | Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Proceedings of the 2013 World Marketing Congress |
| title_exact_search | Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Proceedings of the 2013 World Marketing Congress |
| title_full | Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Proceedings of the 2013 World Marketing Congress Colin Campbell, Junzhao Jonathon Ma editors |
| title_fullStr | Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Proceedings of the 2013 World Marketing Congress Colin Campbell, Junzhao Jonathon Ma editors |
| title_full_unstemmed | Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Proceedings of the 2013 World Marketing Congress Colin Campbell, Junzhao Jonathon Ma editors |
| title_short | Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing |
| title_sort | looking forward looking back drawing on the past to shape the future of marketing proceedings of the 2013 world marketing congress |
| title_sub | Proceedings of the 2013 World Marketing Congress |
| topic | Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Marketing (DE-588)4037589-4 gnd |
| topic_facet | Business Marketing Leadership Sales management Business and Management Business Strategy/Leadership Sales/Distribution Führung Wirtschaft Konferenzschrift 2013 Melbourne Aufsatzsammlung |
| url | https://doi.org/10.1007/978-3-319-24184-5 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028634972&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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