Social Media Management Technologies and Strategies for Creating Business Value
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer
2016
|
| Schriftenreihe: | Springer Texts in Business and Economics
|
| Schlagworte: | |
| Online-Zugang: | DE-634 DE-1043 DE-1046 DE-Aug4 DE-573 DE-M347 DE-92 DE-898 DE-859 DE-1049 DE-861 DE-863 DE-862 DE-523 DE-2070s DE-473 DE-355 DE-703 DE-706 DE-824 DE-29 DE-739 URL des Erstveröffentlichers Inhaltsverzeichnis Abstract |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV043211405 | ||
| 003 | DE-604 | ||
| 005 | 20200811 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 151215s2016 xx a||| o|||| 00||| eng d | ||
| 020 | |a 9783319219905 |c Online |9 978-3-319-21990-5 | ||
| 024 | 7 | |a 10.1007/978-3-319-21990-5 |2 doi | |
| 035 | |a (OCoLC)923659854 | ||
| 035 | |a (DE-599)BVBBV043211405 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-2070s |a DE-1043 |a DE-Aug4 |a DE-573 |a DE-1049 |a DE-703 |a DE-473 |a DE-29 |a DE-863 |a DE-862 |a DE-92 |a DE-739 |a DE-824 |a DE-M347 |a DE-898 |a DE-634 |a DE-1046 |a DE-83 |a DE-859 |a DE-861 |a DE-523 |a DE-355 |a DE-706 | ||
| 082 | 0 | |a 658 |2 23 | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Looy, Amy van |e Verfasser |0 (DE-588)1014230063 |4 aut | |
| 245 | 1 | 0 | |a Social Media Management |b Technologies and Strategies for Creating Business Value |c Amy Van Looy |
| 264 | 1 | |a Cham |b Springer |c 2016 | |
| 300 | |a 1 Online-Ressource (XIX, 250 Seiten) |b 69 Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Springer Texts in Business and Economics |x 2192-4333 | |
| 650 | 4 | |a Business | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Industrial management | |
| 650 | 4 | |a Personnel management | |
| 650 | 4 | |a Information technology | |
| 650 | 4 | |a Business / Data processing | |
| 650 | 4 | |a E-commerce | |
| 650 | 4 | |a Business and Management | |
| 650 | 4 | |a Media Management | |
| 650 | 4 | |a IT in Business | |
| 650 | 4 | |a e-Commerce/e-business | |
| 650 | 4 | |a Human Resource Management | |
| 650 | 4 | |a Datenverarbeitung | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 0 | 7 | |a Electronic Commerce |0 (DE-588)4592128-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Wertorientiertes Management |0 (DE-588)4776793-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Social Media |0 (DE-588)4639271-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Unternehmen |0 (DE-588)4061963-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Unternehmen |0 (DE-588)4061963-1 |D s |
| 689 | 0 | 1 | |a Social Media |0 (DE-588)4639271-3 |D s |
| 689 | 0 | 2 | |a Wertorientiertes Management |0 (DE-588)4776793-5 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Electronic Commerce |0 (DE-588)4592128-3 |D s |
| 689 | 1 | 1 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 1 | 2 | |a Social Media |0 (DE-588)4639271-3 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druckausgabe |z 978-3-319-21989-9 |
| 856 | 4 | 0 | |u https://doi.org/10.1007/978-3-319-21990-5 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 856 | 4 | 2 | |m Springer Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028634546&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 856 | 4 | 2 | |m Springer Fremddatenuebernahme |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028634546&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |3 Abstract |
| 912 | |a ZDB-2-BUM | ||
| 940 | 1 | |q ZDB-2-BUM_2016 | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-028634546 | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-21990-5 |l DE-634 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-21990-5 |l DE-1043 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-21990-5 |l DE-1046 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-21990-5 |l DE-Aug4 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-21990-5 |l DE-573 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-21990-5 |l DE-M347 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-21990-5 |l DE-92 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-21990-5 |l DE-898 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-21990-5 |l DE-859 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-21990-5 |l DE-1049 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-21990-5 |l DE-861 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-21990-5 |l DE-863 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-21990-5 |l DE-862 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-21990-5 |l DE-523 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-21990-5 |l DE-2070s |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-21990-5 |l DE-473 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-21990-5 |l DE-355 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-21990-5 |l DE-703 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-21990-5 |l DE-706 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-21990-5 |l DE-824 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-21990-5 |l DE-29 |p ZDB-2-BUM |x Verlag |3 Volltext | |
| 966 | e | |u https://doi.org/10.1007/978-3-319-21990-5 |l DE-739 |p ZDB-2-BUM |x Verlag |3 Volltext | |
Datensatz im Suchindex
| DE-BY-UBG_katkey | 196006350 |
|---|---|
| DE-BY-UBG_local_url | https://doi.org/10.1007/978-3-319-21990-5 Verlag |
| DE-BY-UBR_katkey | 5727690 |
| _version_ | 1824053146791444480 |
| adam_text | SOCIAL MEDIA MANAGEMENT
/ VAN LOOY, AMY
: 2016
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION
DEFINITIONS, SOCIAL MEDIA TYPES AND TOOLS
SOCIAL MEDIA STRATEGY AND RETURN ON INVESTMENT
ONLINE ADVERTISING AND VIRAL CAMPAIGNS
SOCIALCUSTOMER RELATIONSHIP MANAGEMENT
SEARCH ENGINE OPTIMIZATION
SENTIMENT ANALYSIS AND OPINION MINING (BUSINESS INTELLIGENCE)
SOCIAL NETWORK DATA AND PREDICTIVE MINING (BUSINESS INTELLIGENCE)
E-RECRUITMENT
CROWDFUNDING
LEGAL ANDETHICAL ISSUES INSOCIALMEDIA
WRAP-UP
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
SOCIAL MEDIA MANAGEMENT
/ VAN LOOY, AMY
: 2016
ABSTRACT / INHALTSTEXT
THIS UNDERGRADUATE TEXTBOOK ADOPTS THE PERSPECTIVE OF ORGANIZATIONS -
NOT INDIVIDUALS - AND CLARIFIES THE IMPACT OF SOCIAL MEDIA ON THEIR
DIFFERENT DEPARTMENTS OR DISCIPLINES, WHILE ALSO EXPLORING HOW
ORGANIZATIONS USE SOCIAL MEDIA TO CREATE BUSINESS VALUE. TO DO SO, THE
BOOK PURSUES A UNIQUELY MULTI-DISCIPLINARY APPROACH, EMBRACING IT,
MARKETING, HR AND MANY OTHER FIELDS. READERS WILL BENEFIT FROM A
COMPREHENSIVE SELECTION OF CURRENT TOPICS, INCLUDING: TOOLS, TACTICS AND
STRATEGIES FOR SOCIAL MEDIA, INTERNAL AND EXTERNAL COMMUNICATION, VIRAL
MARKETING CAMPAIGNS, SOCIAL CRM, EMPLOYER BRANDING, E-RECRUITING, SEARCH
ENGINE OPTIMIZATION, SOCIAL MINING, SENTIMENT ANALYSIS, CROWDFUNDING,
AND LEGAL AND ETHICAL ISSUES
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Looy, Amy van |
| author_GND | (DE-588)1014230063 |
| author_facet | Looy, Amy van |
| author_role | aut |
| author_sort | Looy, Amy van |
| author_variant | a v l av avl |
| building | Verbundindex |
| bvnumber | BV043211405 |
| classification_rvk | QP 650 |
| collection | ZDB-2-BUM |
| ctrlnum | (OCoLC)923659854 (DE-599)BVBBV043211405 |
| dewey-full | 658 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658 |
| dewey-search | 658 |
| dewey-sort | 3658 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-21990-5 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>05294nam a2200973zc 4500</leader><controlfield tag="001">BV043211405</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20200811 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">151215s2016 xx a||| o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783319219905</subfield><subfield code="c">Online</subfield><subfield code="9">978-3-319-21990-5</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-3-319-21990-5</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)923659854</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV043211405</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-2070s</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-29</subfield><subfield code="a">DE-863</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-739</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-861</subfield><subfield code="a">DE-523</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-706</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 650</subfield><subfield code="0">(DE-625)141922:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Looy, Amy van</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1014230063</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Social Media Management</subfield><subfield code="b">Technologies and Strategies for Creating Business Value</subfield><subfield code="c">Amy Van Looy</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Cham</subfield><subfield code="b">Springer</subfield><subfield code="c">2016</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XIX, 250 Seiten)</subfield><subfield code="b">69 Illustrationen</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Springer Texts in Business and Economics</subfield><subfield code="x">2192-4333</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Industrial management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Personnel management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Information technology</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business / Data processing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">E-commerce</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business and Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Media Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">IT in Business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">e-Commerce/e-business</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Human Resource Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Datenverarbeitung</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Wertorientiertes Management</subfield><subfield code="0">(DE-588)4776793-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Social Media</subfield><subfield code="0">(DE-588)4639271-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Unternehmen</subfield><subfield code="0">(DE-588)4061963-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Social Media</subfield><subfield code="0">(DE-588)4639271-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Wertorientiertes Management</subfield><subfield code="0">(DE-588)4776793-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Electronic Commerce</subfield><subfield code="0">(DE-588)4592128-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Social Media</subfield><subfield code="0">(DE-588)4639271-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druckausgabe</subfield><subfield code="z">978-3-319-21989-9</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-3-319-21990-5</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Springer Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028634546&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Springer Fremddatenuebernahme</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028634546&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Abstract</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-BUM</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-BUM_2016</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-028634546</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-21990-5</subfield><subfield code="l">DE-634</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-21990-5</subfield><subfield code="l">DE-1043</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-21990-5</subfield><subfield code="l">DE-1046</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-21990-5</subfield><subfield code="l">DE-Aug4</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-21990-5</subfield><subfield code="l">DE-573</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-21990-5</subfield><subfield code="l">DE-M347</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-21990-5</subfield><subfield code="l">DE-92</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-21990-5</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-21990-5</subfield><subfield code="l">DE-859</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-21990-5</subfield><subfield code="l">DE-1049</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-21990-5</subfield><subfield code="l">DE-861</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-21990-5</subfield><subfield code="l">DE-863</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-21990-5</subfield><subfield code="l">DE-862</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-21990-5</subfield><subfield code="l">DE-523</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-21990-5</subfield><subfield code="l">DE-2070s</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-21990-5</subfield><subfield code="l">DE-473</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-21990-5</subfield><subfield code="l">DE-355</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-21990-5</subfield><subfield code="l">DE-703</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-21990-5</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-21990-5</subfield><subfield code="l">DE-824</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-21990-5</subfield><subfield code="l">DE-29</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.1007/978-3-319-21990-5</subfield><subfield code="l">DE-739</subfield><subfield code="p">ZDB-2-BUM</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV043211405 |
| illustrated | Illustrated |
| indexdate | 2025-02-14T18:03:32Z |
| institution | BVB |
| isbn | 9783319219905 |
| issn | 2192-4333 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028634546 |
| oclc_num | 923659854 |
| open_access_boolean | |
| owner | DE-2070s DE-1043 DE-Aug4 DE-573 DE-1049 DE-703 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-739 DE-824 DE-M347 DE-898 DE-BY-UBR DE-634 DE-1046 DE-83 DE-859 DE-861 DE-523 DE-355 DE-BY-UBR DE-706 |
| owner_facet | DE-2070s DE-1043 DE-Aug4 DE-573 DE-1049 DE-703 DE-473 DE-BY-UBG DE-29 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-739 DE-824 DE-M347 DE-898 DE-BY-UBR DE-634 DE-1046 DE-83 DE-859 DE-861 DE-523 DE-355 DE-BY-UBR DE-706 |
| physical | 1 Online-Ressource (XIX, 250 Seiten) 69 Illustrationen |
| psigel | ZDB-2-BUM ZDB-2-BUM_2016 |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | Springer |
| record_format | marc |
| series2 | Springer Texts in Business and Economics |
| spellingShingle | Looy, Amy van Social Media Management Technologies and Strategies for Creating Business Value Business Marketing Industrial management Personnel management Information technology Business / Data processing E-commerce Business and Management Media Management IT in Business e-Commerce/e-business Human Resource Management Datenverarbeitung Wirtschaft Electronic Commerce (DE-588)4592128-3 gnd Wertorientiertes Management (DE-588)4776793-5 gnd Social Media (DE-588)4639271-3 gnd Unternehmen (DE-588)4061963-1 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)4776793-5 (DE-588)4639271-3 (DE-588)4061963-1 (DE-588)7706419-7 |
| title | Social Media Management Technologies and Strategies for Creating Business Value |
| title_auth | Social Media Management Technologies and Strategies for Creating Business Value |
| title_exact_search | Social Media Management Technologies and Strategies for Creating Business Value |
| title_full | Social Media Management Technologies and Strategies for Creating Business Value Amy Van Looy |
| title_fullStr | Social Media Management Technologies and Strategies for Creating Business Value Amy Van Looy |
| title_full_unstemmed | Social Media Management Technologies and Strategies for Creating Business Value Amy Van Looy |
| title_short | Social Media Management |
| title_sort | social media management technologies and strategies for creating business value |
| title_sub | Technologies and Strategies for Creating Business Value |
| topic | Business Marketing Industrial management Personnel management Information technology Business / Data processing E-commerce Business and Management Media Management IT in Business e-Commerce/e-business Human Resource Management Datenverarbeitung Wirtschaft Electronic Commerce (DE-588)4592128-3 gnd Wertorientiertes Management (DE-588)4776793-5 gnd Social Media (DE-588)4639271-3 gnd Unternehmen (DE-588)4061963-1 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Business Marketing Industrial management Personnel management Information technology Business / Data processing E-commerce Business and Management Media Management IT in Business e-Commerce/e-business Human Resource Management Datenverarbeitung Wirtschaft Electronic Commerce Wertorientiertes Management Social Media Unternehmen Online-Marketing |
| url | https://doi.org/10.1007/978-3-319-21990-5 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028634546&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028634546&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT looyamyvan socialmediamanagementtechnologiesandstrategiesforcreatingbusinessvalue |