New product and services development
Gespeichert in:
| Format: | Elektronisch E-Book |
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| Sprache: | English |
| Veröffentlicht: |
Los Angeles, [Calif.]
SAGE
2011
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| Schriftenreihe: | SAGE library in business and management
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| Schlagworte: | |
| Online-Zugang: | Volltext |
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| Beschreibung: | Edited by one of the world's leading authorities in the area this collection is arranged so as to emphasise the different perspectives on the development of new products and services ranging from the characteristics of intervention through the lens of different business functions, to organizational culture strategy and marketing Includes bibliographical references |
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| Beschreibung: | 1 Online-Ressource (4 v.) |
| ISBN: | 9781446262665 9780857020536 |