Service marketing
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Los Angeles, [Calif.]
SAGE
2010
|
| Schriftenreihe: | SAGE library in marketing
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| Beschreibung: | This four-volume collection is structured around the evolution of services marketing scholarship from 1970 to the present giving an unprecedented, detailed account of the relationship between the theory and practice of services marketing and the changing social, economic and technical environments over time Includes bibliographical references |
|---|---|
| Beschreibung: | 1 Online-Ressource (4 v.) |
| ISBN: | 9781446263426 9781849205740 |