Product and market development for subsistence marketplaces
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| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Amsterdam
Elsevier/JAI
2007
|
| Ausgabe: | 1st ed |
| Schriftenreihe: | Advances in international management
v. 20 |
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 UEI01 Volltext |
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| 245 | 1 | 0 | |a Product and market development for subsistence marketplaces |c edited by José Antonio Rosa, Madhubalan Viswanathan |
| 250 | |a 1st ed | ||
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| 490 | 0 | |a Advances in international management |v v. 20 | |
| 500 | |a Includes selected conference papers | ||
| 500 | |a Includes bibliographical references | ||
| 500 | |a This volume provides a more detailed and profound understanding of an important and, until recently ignored, global phenomenon: marketplaces where individuals living in poverty buy/sell products and services. It is estimated that as many as 4 billion people with buying power exceeding $14 trillion fall into this market segment. Historically, the research in this area was conducted among consumers from industrialized economies. This research is rooted in fundamental assumptions about literacy and numeracy skills, life stability, cognitive predilections, and consumer access to basic resources such as education, water, and sanitation that often do not hold for poverty-stricken marketplaces. This volume presents a collection of articles that describe this particular group of consumers and entrepreneurs, and inform us on better ways to understand, reach, and empower them. The potential to do well by doing good in these impoverished marketplaces is very high, it is the hope of the editors that this reference will jumpstart the development of new theories, frameworks, and models that address both consumption and entrepreneurship in this particular market. This series publishes conceptual and empirical papers that deal with international topics from all areas within the management field. The organizations studied can be domestic or multinational, and the level of analysis can be macro or micro. Through new theoretical insights, managerial application, methodology, or data, the papers make a significant contribution to advancing knowledge about international management | ||
| 500 | |a Foreword / Jagdish N. Sheth, Charles H. Kellstadt -- Product and market development for subsistence marketplaces: consumption and entrepreneurship beyond literacy and resource barriers / Madhubalan Viswanathan, José Antonio Rosa -- Understanding product and market interactions in subsistence marketplaces: a study in South India / Madhubalan Viswanathan -- A family systems interpretation of how subsistence consumers manage: the case of South Africa / Julie A. Ruth, Rachel Oakley Hsiung -- Potential vulnerabilities of U.S. subsistence consumers to persuasive marketing communications / Jerome D. Williams, William J. Qualls, Nakeisha Ferguson -- Understanding subsistence marketplaces: exploring the contributions of participatory action research / Julie L. Ozanne, Bige Saatcioglu -- Impact of entrepreneurship development through corporate interventions: an assessment of the case of HLL's Project Shakti / M.J. Xavier, J. Raja, S. Usha Nandhini -- Participatory research methods for subsistence consumers / Edward McKenzie Abbey, Sharmin Attaran -- Microcredit through the feminist lens: toward a more equitable approach to social entrepreneurship / Ina Freeman, Nancy Higginson -- Marketing in subsistence markets: innovation through decentralization and externalization / Robin Ritchie, Srinivas Sridharan -- Market orientation and performance in low-income countries: the case of Zimbabwean retailers / Steven Michael Burgess, Pfavai Nyajeka -- Unilever's business in India's subsistence economies / Rohithari Rajan -- Toward more responsive organizations: openness to change and culture preservation in subsistence and developing economies / Charles M. Wood -- Consumption and environmental degradation: a long-term view / Kanwalroop Kathy Dhanda, Ronald Paul Hill -- Market disintermediation and producer value capture: the case of fair trade coffee in Nicaragua, Peru, and Guatemala / Eric J. Arnould, Alejandro Plastina, Dwayne Ball | ||
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| 650 | 4 | |a Subsistence economy | |
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| 650 | 7 | |a Consumers |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Subsistence economy |2 fast | |
| 650 | 7 | |a Gestion d'entreprises |2 eclas | |
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| 650 | 4 | |a Consumer behavior |z Developing countries |v Congresses | |
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| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Rosa, José Antonio |e Sonstige |4 oth | |
| 700 | 1 | |a Viswanathan, Madhu |e Sonstige |4 oth | |
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Datensatz im Suchindex
| _version_ | 1804175633091133440 |
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| any_adam_object | |
| building | Verbundindex |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
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| dewey-search | 658.8342/091724 |
| dewey-sort | 3658.8342 591724 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| genre_facet | Konferenzschrift |
| geographic | Entwicklungsländer (DE-588)4014954-7 gnd |
| geographic_facet | Entwicklungsländer |
| id | DE-604.BV043161942 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:19:23Z |
| institution | BVB |
| isbn | 0080543952 1849504776 9780080543956 9781849504775 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028586133 |
| oclc_num | 173682885 |
| open_access_boolean | |
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| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | Elsevier/JAI |
| record_format | marc |
| series2 | Advances in international management |
| spelling | Product and market development for subsistence marketplaces edited by José Antonio Rosa, Madhubalan Viswanathan 1st ed Amsterdam Elsevier/JAI 2007 1 Online-Ressource (xv, 340 p.) txt rdacontent c rdamedia cr rdacarrier Advances in international management v. 20 Includes selected conference papers Includes bibliographical references This volume provides a more detailed and profound understanding of an important and, until recently ignored, global phenomenon: marketplaces where individuals living in poverty buy/sell products and services. It is estimated that as many as 4 billion people with buying power exceeding $14 trillion fall into this market segment. Historically, the research in this area was conducted among consumers from industrialized economies. This research is rooted in fundamental assumptions about literacy and numeracy skills, life stability, cognitive predilections, and consumer access to basic resources such as education, water, and sanitation that often do not hold for poverty-stricken marketplaces. This volume presents a collection of articles that describe this particular group of consumers and entrepreneurs, and inform us on better ways to understand, reach, and empower them. The potential to do well by doing good in these impoverished marketplaces is very high, it is the hope of the editors that this reference will jumpstart the development of new theories, frameworks, and models that address both consumption and entrepreneurship in this particular market. This series publishes conceptual and empirical papers that deal with international topics from all areas within the management field. The organizations studied can be domestic or multinational, and the level of analysis can be macro or micro. Through new theoretical insights, managerial application, methodology, or data, the papers make a significant contribution to advancing knowledge about international management Foreword / Jagdish N. Sheth, Charles H. Kellstadt -- Product and market development for subsistence marketplaces: consumption and entrepreneurship beyond literacy and resource barriers / Madhubalan Viswanathan, José Antonio Rosa -- Understanding product and market interactions in subsistence marketplaces: a study in South India / Madhubalan Viswanathan -- A family systems interpretation of how subsistence consumers manage: the case of South Africa / Julie A. Ruth, Rachel Oakley Hsiung -- Potential vulnerabilities of U.S. subsistence consumers to persuasive marketing communications / Jerome D. Williams, William J. Qualls, Nakeisha Ferguson -- Understanding subsistence marketplaces: exploring the contributions of participatory action research / Julie L. Ozanne, Bige Saatcioglu -- Impact of entrepreneurship development through corporate interventions: an assessment of the case of HLL's Project Shakti / M.J. Xavier, J. Raja, S. Usha Nandhini -- Participatory research methods for subsistence consumers / Edward McKenzie Abbey, Sharmin Attaran -- Microcredit through the feminist lens: toward a more equitable approach to social entrepreneurship / Ina Freeman, Nancy Higginson -- Marketing in subsistence markets: innovation through decentralization and externalization / Robin Ritchie, Srinivas Sridharan -- Market orientation and performance in low-income countries: the case of Zimbabwean retailers / Steven Michael Burgess, Pfavai Nyajeka -- Unilever's business in India's subsistence economies / Rohithari Rajan -- Toward more responsive organizations: openness to change and culture preservation in subsistence and developing economies / Charles M. Wood -- Consumption and environmental degradation: a long-term view / Kanwalroop Kathy Dhanda, Ronald Paul Hill -- Market disintermediation and producer value capture: the case of fair trade coffee in Nicaragua, Peru, and Guatemala / Eric J. Arnould, Alejandro Plastina, Dwayne Ball Sales & marketing bicssc Sales & marketing management bicssc Business & Economics / Marketing / General bisacsh Marktontwikkeling gtt Productontwikkeling gtt Subsistenzwirtschaft swd Consumer behavior / Developing countries Consumers / Developing countries Marketing / Developing countries Subsistence economy Consumer behavior fast Consumers fast Marketing fast Subsistence economy fast Gestion d'entreprises eclas Entwicklungsländer Consumer behavior Developing countries Congresses Consumers Developing countries Congresses Marketing Developing countries Congresses Subsistence economy Congresses Subsistenzwirtschaft (DE-588)4058331-4 gnd rswk-swf Entwicklungsländer (DE-588)4014954-7 gnd rswk-swf (DE-588)1071861417 Konferenzschrift gnd-content Entwicklungsländer (DE-588)4014954-7 g Subsistenzwirtschaft (DE-588)4058331-4 s 1\p DE-604 Rosa, José Antonio Sonstige oth Viswanathan, Madhu Sonstige oth Erscheint auch als Druck-Ausgabe, Hardcover 0-7623-1396-X Erscheint auch als Druck-Ausgabe, Hardcover 978-0-7623-1396-9 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=199006 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Product and market development for subsistence marketplaces Sales & marketing bicssc Sales & marketing management bicssc Business & Economics / Marketing / General bisacsh Marktontwikkeling gtt Productontwikkeling gtt Subsistenzwirtschaft swd Consumer behavior / Developing countries Consumers / Developing countries Marketing / Developing countries Subsistence economy Consumer behavior fast Consumers fast Marketing fast Subsistence economy fast Gestion d'entreprises eclas Entwicklungsländer Consumer behavior Developing countries Congresses Consumers Developing countries Congresses Marketing Developing countries Congresses Subsistence economy Congresses Subsistenzwirtschaft (DE-588)4058331-4 gnd |
| subject_GND | (DE-588)4058331-4 (DE-588)4014954-7 (DE-588)1071861417 |
| title | Product and market development for subsistence marketplaces |
| title_auth | Product and market development for subsistence marketplaces |
| title_exact_search | Product and market development for subsistence marketplaces |
| title_full | Product and market development for subsistence marketplaces edited by José Antonio Rosa, Madhubalan Viswanathan |
| title_fullStr | Product and market development for subsistence marketplaces edited by José Antonio Rosa, Madhubalan Viswanathan |
| title_full_unstemmed | Product and market development for subsistence marketplaces edited by José Antonio Rosa, Madhubalan Viswanathan |
| title_short | Product and market development for subsistence marketplaces |
| title_sort | product and market development for subsistence marketplaces |
| topic | Sales & marketing bicssc Sales & marketing management bicssc Business & Economics / Marketing / General bisacsh Marktontwikkeling gtt Productontwikkeling gtt Subsistenzwirtschaft swd Consumer behavior / Developing countries Consumers / Developing countries Marketing / Developing countries Subsistence economy Consumer behavior fast Consumers fast Marketing fast Subsistence economy fast Gestion d'entreprises eclas Entwicklungsländer Consumer behavior Developing countries Congresses Consumers Developing countries Congresses Marketing Developing countries Congresses Subsistence economy Congresses Subsistenzwirtschaft (DE-588)4058331-4 gnd |
| topic_facet | Sales & marketing Sales & marketing management Business & Economics / Marketing / General Marktontwikkeling Productontwikkeling Subsistenzwirtschaft Consumer behavior / Developing countries Consumers / Developing countries Marketing / Developing countries Subsistence economy Consumer behavior Consumers Marketing Gestion d'entreprises Entwicklungsländer Consumer behavior Developing countries Congresses Consumers Developing countries Congresses Marketing Developing countries Congresses Subsistence economy Congresses Konferenzschrift |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=199006 |
| work_keys_str_mv | AT rosajoseantonio productandmarketdevelopmentforsubsistencemarketplaces AT viswanathanmadhu productandmarketdevelopmentforsubsistencemarketplaces |