Smoke & mirrors the Canadian tobacco war
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Ottawa
International Development Research Centre
©1996
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| Schlagworte: | |
| Online-Zugang: | DE-1046 DE-1047 Volltext |
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| Beschreibung: | Includes bibliographical references (pages 310-339) and index Foreword; Preface; Acknowledgments; Introduction: Tobacco, Development, and the Canadian Experience; Part I. Setting the Stage: Wealth Versus Health; Part II. Early Battles; Part III. Key Issues: The Major Battlegrounds; Part IV. Strategies of the Combatants; Part V. The War Goes Global; Part VI. Winning the War: An Agenda for Victory; Part VII. Final Thoughts; Postscript; Appendix 1: Canadian Cigarette Brand Family Ownership by Company; Appendix 2: Chronology; Appendix 3: Federal Health Ministers Since 1944; Appendix 4: World Conferences on Tobacco and Health Smoke & Mirrors provides an insider's view of the Canadian tobacco war, a hundred-year old conflict that began to escalate in the 1980s. Written by a prominent antismoking advocate, the book explains how Canada emerged as a global leader in the public health crusade to regulate the powerful tobacco industry. Author Rob Cunningham exposes the industry's deception and tactics; and describes in fascinating detail the bitter campaigns to maintain high tobacco taxes, ban tobacco advertising, eliminate tobacco sponsorships, require plain packaging, mandate clear health warnings, and prohibit smoking |
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| Beschreibung: | 1 Online-Ressource (xix, 361 pages) |
| ISBN: | 155250025X 9781552500255 |