Powerful proposals how to give your business the winning edge

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1. Verfasser: Pugh, David G., (David George) (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: New York American Management Association ©2005
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500 |a Includes index 
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500 |a Ch. 1. The power of the A+ proposal -- Ch. 2. A simple notion : a proposal must sell, not just tell -- Ch. 3. Getting your message across : technical proposals for every reader -- Ch. 4. Selling the benefits : customer-oriented proposals -- Ch. 5. What it takes to win : credibility, acceptability, and preference -- Ch. 6. Winning executive summaries : your most powerful selling tool -- Ch. 7. Timing is everything : positioning to win -- Ch. 8. Proposal management : the art of containing chaos -- Ch. 9. Getting it written, getting it right : guide to creating compelling proposals -- Ch. 10. The review process : making sure the power is in the proposal -- Ch. 11. Learning forward : win or lose protocols for continuous improvement -- App. A. The ultimate weapon : maximize proposal effectiveness with techies who can sell -- App. B. Models of issue-driven and ad-style executive summaries 
500 |a "Powerful Proposals presents a step-by-step plan for creating informative, engaging documents that satisfy your clients' needs and feature the solutions your firm can provide. It's an invaluable tool for winning contracts in any market."--Jacket 
650 7 |a BUSINESS & ECONOMICS / Business Communication / General  |2 bisacsh 
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650 7 |a Proposal writing in business  |2 cct 
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650 4 |a Wirtschaft 
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700 1 |a Bacon, Terry R.  |e Sonstige  |4 oth 
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Datensatz im Suchindex

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spelling Pugh, David G., (David George) Verfasser aut
Powerful proposals how to give your business the winning edge David G. Pugh and Terry R. Bacon
New York American Management Association ©2005
1 Online-Ressource (1 volume)
txt rdacontent
c rdamedia
cr rdacarrier
Includes index
Includes bibliographical references and index
Ch. 1. The power of the A+ proposal -- Ch. 2. A simple notion : a proposal must sell, not just tell -- Ch. 3. Getting your message across : technical proposals for every reader -- Ch. 4. Selling the benefits : customer-oriented proposals -- Ch. 5. What it takes to win : credibility, acceptability, and preference -- Ch. 6. Winning executive summaries : your most powerful selling tool -- Ch. 7. Timing is everything : positioning to win -- Ch. 8. Proposal management : the art of containing chaos -- Ch. 9. Getting it written, getting it right : guide to creating compelling proposals -- Ch. 10. The review process : making sure the power is in the proposal -- Ch. 11. Learning forward : win or lose protocols for continuous improvement -- App. A. The ultimate weapon : maximize proposal effectiveness with techies who can sell -- App. B. Models of issue-driven and ad-style executive summaries
"Powerful Proposals presents a step-by-step plan for creating informative, engaging documents that satisfy your clients' needs and feature the solutions your firm can provide. It's an invaluable tool for winning contracts in any market."--Jacket
BUSINESS & ECONOMICS / Business Communication / General bisacsh
Business writing fast
Proposal writing in business fast
Proposal writing in business cct
Business writing cct
Wirtschaft
Proposal writing in business
Business writing
Bacon, Terry R. Sonstige oth
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=117779 Aggregator Volltext
spellingShingle Pugh, David G., (David George)
Powerful proposals how to give your business the winning edge
BUSINESS & ECONOMICS / Business Communication / General bisacsh
Business writing fast
Proposal writing in business fast
Proposal writing in business cct
Business writing cct
Wirtschaft
Proposal writing in business
Business writing
title Powerful proposals how to give your business the winning edge
title_auth Powerful proposals how to give your business the winning edge
title_exact_search Powerful proposals how to give your business the winning edge
title_full Powerful proposals how to give your business the winning edge David G. Pugh and Terry R. Bacon
title_fullStr Powerful proposals how to give your business the winning edge David G. Pugh and Terry R. Bacon
title_full_unstemmed Powerful proposals how to give your business the winning edge David G. Pugh and Terry R. Bacon
title_short Powerful proposals
title_sort powerful proposals how to give your business the winning edge
title_sub how to give your business the winning edge
topic BUSINESS & ECONOMICS / Business Communication / General bisacsh
Business writing fast
Proposal writing in business fast
Proposal writing in business cct
Business writing cct
Wirtschaft
Proposal writing in business
Business writing
topic_facet BUSINESS & ECONOMICS / Business Communication / General
Business writing
Proposal writing in business
Wirtschaft
url http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=117779
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