Powerful proposals how to give your business the winning edge
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
American Management Association
©2005
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| Online-Zugang: | FAW01 FAW02 Volltext |
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| Beschreibung: | Includes index Includes bibliographical references and index Ch. 1. The power of the A+ proposal -- Ch. 2. A simple notion : a proposal must sell, not just tell -- Ch. 3. Getting your message across : technical proposals for every reader -- Ch. 4. Selling the benefits : customer-oriented proposals -- Ch. 5. What it takes to win : credibility, acceptability, and preference -- Ch. 6. Winning executive summaries : your most powerful selling tool -- Ch. 7. Timing is everything : positioning to win -- Ch. 8. Proposal management : the art of containing chaos -- Ch. 9. Getting it written, getting it right : guide to creating compelling proposals -- Ch. 10. The review process : making sure the power is in the proposal -- Ch. 11. Learning forward : win or lose protocols for continuous improvement -- App. A. The ultimate weapon : maximize proposal effectiveness with techies who can sell -- App. B. Models of issue-driven and ad-style executive summaries "Powerful Proposals presents a step-by-step plan for creating informative, engaging documents that satisfy your clients' needs and feature the solutions your firm can provide. It's an invaluable tool for winning contracts in any market."--Jacket |
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| Beschreibung: | 1 Online-Ressource (1 volume) |
| ISBN: | 0814428495 081447232X 9780814428498 9780814472323 |