Tourism branding communities in action
Gespeichert in:
| Format: | Elektronisch E-Book |
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| Sprache: | English |
| Veröffentlicht: |
Bingley, UK
Emerald Group Pub.
2009
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| Ausgabe: | 1st ed |
| Schriftenreihe: | Bridging tourism theory and practice
v. 1 |
| Schlagworte: | |
| Online-Zugang: | DE-1046 DE-1047 Volltext |
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| Beschreibung: | Includes bibliographical references (pages 233-262) and index Tourism branding: a community affair -- Challenging the brand -- A model of virtual destination branding -- Deconstructing brand equity -- A two-dimensional approach to branding: integrating identity and equity -- Collaborative destination branding -- Tourism branding in a social exchange system -- Linking local and culinary cuisines with destination branding -- Spanish holiday brands: comparative analysis of 10 destinations -- Branding Spain's tourism miracle (1959-1979) -- A practical framework for destination branding -- Destination brand strategy: the case of Greece -- the Copenhagen way: stakeholder-driven destination branding -- Consultation builds stronger brands -- Developing distinctive city branding: cases of Anseong and Bucheon, South Korea -- Strategic branding in hospitality: the case of Sol Melia Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives |
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| Beschreibung: | 1 Online-Ressource (viii, 297 pages) |
| ISBN: | 1849507201 184950721X 9781849507202 9781849507219 |