The why of consumption contemporary perspectives on consumer motives, goals, and desires

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Schriftenreihe:Routledge interpretive marketing research series 1
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series2 Routledge interpretive marketing research series
spelling The why of consumption contemporary perspectives on consumer motives, goals, and desires edited by S. Ratneshwar, David Glen Mick and Cynthia Huffman
London Routledge 2003
1 Online-Ressource (xxii, 330 pages)
txt rdacontent
c rdamedia
cr rdacarrier
Routledge interpretive marketing research series 1
Originally published 2000 by Routledge
Includes bibliographical references and index
Introduction : the "why" of consumption / S. Ratneshwar, David Glen Mick, and Cynthia Huffman -- Consumer goal structures and goal-determination processes : an integrative framework / Cynthia Huffman, S. Ratneshwar, and David Glen Mick -- The role of emotions in goal-directed behavior / Richard P. Bagozzi [and others] -- Minimizing negative emotion as a decision goal : investigating emotional trade-off difficulty / Mary Francis Luce, James R. Bettman, and John W. Payne -- The role of approach/avoidance asymmetries in motivated belief formation and change / Frank R. Kardes and Maria L. Cronley -- The missing streetcar named desire / Russell W. Belk, Güliz Ger, and Søren Askegaard -- Postmodern consumer goals made easy!!!! / Craig J. Thompson -- Authenticating acts and authoritative performances : questing for self and community / Eric J. Arnould and Linda L. Price -- Representations of women's identities and goals : the past fifty years in film and television / Elizabeth C. Hirschman and Barbara B. Stern -- The urge to buy : a uses and gratifications perspective on compulsive buying / Ronald J. Faber -- On selling brotherhood like soap : influencing everyday disposal decisions / Luk Warlop, Dirk Smeesters, and Piet Vanden Abeele -- Timestyle and consuming time : why we do what we do with our time / June Cotte and S. Ratneshwar -- Using narratives to discern self-identity related consumer goals and motivations / Jennifer Edson Escalas and James R. Bettman -- The power of metaphor / Robin Coulter and Gerald Zaltman -- Lattice analysis in the study of motivation / Steven Brownstein [and others] -- More than a rat, less than God, staying alive / Jerome B. Kernan -- Four questions about consumer motivation research / Dennis W. Rook
BUSINESS & ECONOMICS / Consumer Behavior bisacsh
Consumer behavior fast
Consumers / Research fast
Wirtschaft
Consumer behavior
Consumers Research
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spellingShingle The why of consumption contemporary perspectives on consumer motives, goals, and desires
BUSINESS & ECONOMICS / Consumer Behavior bisacsh
Consumer behavior fast
Consumers / Research fast
Wirtschaft
Consumer behavior
Consumers Research
Verbraucherverhalten (DE-588)4062644-1 gnd
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subject_GND (DE-588)4062644-1
(DE-588)4187567-9
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title The why of consumption contemporary perspectives on consumer motives, goals, and desires
title_auth The why of consumption contemporary perspectives on consumer motives, goals, and desires
title_exact_search The why of consumption contemporary perspectives on consumer motives, goals, and desires
title_full The why of consumption contemporary perspectives on consumer motives, goals, and desires edited by S. Ratneshwar, David Glen Mick and Cynthia Huffman
title_fullStr The why of consumption contemporary perspectives on consumer motives, goals, and desires edited by S. Ratneshwar, David Glen Mick and Cynthia Huffman
title_full_unstemmed The why of consumption contemporary perspectives on consumer motives, goals, and desires edited by S. Ratneshwar, David Glen Mick and Cynthia Huffman
title_short The why of consumption
title_sort the why of consumption contemporary perspectives on consumer motives goals and desires
title_sub contemporary perspectives on consumer motives, goals, and desires
topic BUSINESS & ECONOMICS / Consumer Behavior bisacsh
Consumer behavior fast
Consumers / Research fast
Wirtschaft
Consumer behavior
Consumers Research
Verbraucherverhalten (DE-588)4062644-1 gnd
Verbraucherforschung (DE-588)4187567-9 gnd
topic_facet BUSINESS & ECONOMICS / Consumer Behavior
Consumer behavior
Consumers / Research
Wirtschaft
Consumers Research
Verbraucherverhalten
Verbraucherforschung
Aufsatzsammlung
url http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=98278
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