Marketing plans how to prepare them, how to use them
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Oxford
Butterworth-Heinemann
1999
|
| Ausgabe: | 4th ed |
| Schriftenreihe: | Marketing series (London, England)
|
| Schlagworte: | |
| Online-Zugang: | FAW01 FAW02 Volltext |
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| 500 | |a Front Cover; Marketing Plans; Copyright Page; Contents; Preface and acknowledgements; How to use this book to achieve the best results; Learning features; An important note to the reader from the author; Chapter 1. Understanding the marketing process; Chapter 2. The marketing planning process: 1 The main steps; Chapter 3. The marketing planning process: 2 Removing the myths; Chapter 4. Completing the marketing audit: 1 The customer and market audit; Chapter 5. Completing the marketing audit: 2 The product audit; Chapter 6. Setting marketing objectives and strategies | ||
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | McDonald, Malcolm |
| author_facet | McDonald, Malcolm |
| author_role | aut |
| author_sort | McDonald, Malcolm |
| author_variant | m m mm |
| building | Verbundindex |
| bvnumber | BV043080342 |
| collection | ZDB-4-EBA |
| ctrlnum | (OCoLC)232990989 (DE-599)BVBBV043080342 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 4th ed |
| format | Electronic eBook |
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| id | DE-604.BV043080342 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:16:49Z |
| institution | BVB |
| isbn | 0080569560 0750641169 9780080569567 9780750641166 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028504534 |
| oclc_num | 232990989 |
| open_access_boolean | |
| owner | DE-1046 DE-1047 |
| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (xviii, 578 p.) |
| psigel | ZDB-4-EBA ZDB-4-EBA FAW_PDA_EBA |
| publishDate | 1999 |
| publishDateSearch | 1999 |
| publishDateSort | 1999 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| series2 | Marketing series (London, England) |
| spelling | McDonald, Malcolm Verfasser aut Marketing plans how to prepare them, how to use them Malcolm McDonald 4th ed Oxford Butterworth-Heinemann 1999 1 Online-Ressource (xviii, 578 p.) txt rdacontent c rdamedia cr rdacarrier Marketing series (London, England) "Published in association with the Chartered Institute of Marketing.". - Includes index "In this thoroughly updated fourth edition, McDonald has brought Marketing Plans: How to Prepare Them, How to Use Them, into the twenty-first century, including new material on key growth areas such as key account management and electronic marketing." "In this text, one of the world's leading marketing educators takes the reader through the whole process of marketing planning - from the initial assessment of a company's business plan, to the steps necessary to ensure a company achieves its profit targets." Front Cover; Marketing Plans; Copyright Page; Contents; Preface and acknowledgements; How to use this book to achieve the best results; Learning features; An important note to the reader from the author; Chapter 1. Understanding the marketing process; Chapter 2. The marketing planning process: 1 The main steps; Chapter 3. The marketing planning process: 2 Removing the myths; Chapter 4. Completing the marketing audit: 1 The customer and market audit; Chapter 5. Completing the marketing audit: 2 The product audit; Chapter 6. Setting marketing objectives and strategies BUSINESS & ECONOMICS / Green Business bisacsh Marketing gtt Bedrijfsplanning gtt Marketing fast Marketing / Management fast Marketing / Planning fast Wirtschaft Marketing Management Marketing Planning Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketingkonzept (DE-588)4120696-4 gnd rswk-swf Marketingkonzept (DE-588)4120696-4 s 1\p DE-604 Marketing (DE-588)4037589-4 s 2\p DE-604 Institute of Marketing Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=227524 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McDonald, Malcolm Marketing plans how to prepare them, how to use them BUSINESS & ECONOMICS / Green Business bisacsh Marketing gtt Bedrijfsplanning gtt Marketing fast Marketing / Management fast Marketing / Planning fast Wirtschaft Marketing Management Marketing Planning Marketing Marketing (DE-588)4037589-4 gnd Marketingkonzept (DE-588)4120696-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4120696-4 |
| title | Marketing plans how to prepare them, how to use them |
| title_auth | Marketing plans how to prepare them, how to use them |
| title_exact_search | Marketing plans how to prepare them, how to use them |
| title_full | Marketing plans how to prepare them, how to use them Malcolm McDonald |
| title_fullStr | Marketing plans how to prepare them, how to use them Malcolm McDonald |
| title_full_unstemmed | Marketing plans how to prepare them, how to use them Malcolm McDonald |
| title_short | Marketing plans |
| title_sort | marketing plans how to prepare them how to use them |
| title_sub | how to prepare them, how to use them |
| topic | BUSINESS & ECONOMICS / Green Business bisacsh Marketing gtt Bedrijfsplanning gtt Marketing fast Marketing / Management fast Marketing / Planning fast Wirtschaft Marketing Management Marketing Planning Marketing Marketing (DE-588)4037589-4 gnd Marketingkonzept (DE-588)4120696-4 gnd |
| topic_facet | BUSINESS & ECONOMICS / Green Business Marketing Bedrijfsplanning Marketing / Management Marketing / Planning Wirtschaft Marketing Management Marketing Planning Marketingkonzept |
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