Electronic commerce principles and practice
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
San Diego
Academic Press
c2002
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| Schlagworte: | |
| Online-Zugang: | DE-1046 DE-1047 Volltext |
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| Beschreibung: | This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. It is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary. The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation. *Offers a generalist's overview of the field and its major players for people with little or no technical background *Every chapter starts with an industry profile and two information boxes, which serve as case studies and point to practical applications *Projects and hands-on exercises conclude each chapter Getting Started with Electronic Commerce -- Electronic Commerce Fundamentals -- Electronic Commerce In Action -- Intranets and Extranets -- Electronic Data Interchange -- Electronic Payment Systems -- Marketing and Advertising on the Web -- Technologies and Applications to Support Electronic Commerce -- Infrastructure for Electronic Commerce -- Personal, Social, Organizational, Legal, Tax, and International Issues -- Security Issues and Measures: Protecting Electronic Commerce Resources -- Building a Successful Electronic Commerce Site: A Life Cycle Approach -- Appendix A: Basic Web Literacy and Instructions for Creating Web Pages -- Glossary Includes bibliographical references and index |
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| Beschreibung: | 1 Online-Ressource (xxvii, 487 p.) |
| ISBN: | 0080505295 0120959771 012095978X 9780080505299 9780120959778 9780120959785 |