Probabilistic methods for financial and marketing informatics
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Format: | Elektronisch E-Book |
Sprache: | English |
Veröffentlicht: |
San Fransisco, CA
Morgan Kaufmann Publishers
c2007
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Online-Zugang: | DE-1046 DE-1047 Volltext |
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Beschreibung: | Bayesian Networks are a form of probabilistic graphical models and they are used for modeling knowledge in many application areas, from medicine to image processing. They are particularly useful for business applications, ans * Unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance. * Shares insights about when and why probabilistic methods can and cannot be used effectively; * Complete review of Bayesian networks and probabilistic methods for those IT professionals new to informatics I: Informatics and Baysesian Networks; Introduction to Informatics; Basics of Probability and Statistics; Algorithms for Bayesian Networks; Decision Trees and Influence Diagrams. II: Business Informatics: Collaborative Filtering; Targeted Advertising; Market Basket Analysis; Venture Capital Decision Making; Measuring Operational Risk; Credit Scoring; Applications to Investment Science. Appendices Includes bibliographical references (p. 397-408) and index |
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Beschreibung: | 1 Online-Ressource (viii, 413 p.) |
ISBN: | 0080555675 0123704774 9780080555676 9780123704771 |