Probabilistic methods for financial and marketing informatics

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Bibliographische Detailangaben
1. Verfasser: Neapolitan, Richard E. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: San Fransisco, CA Morgan Kaufmann Publishers c2007
Schlagworte:
Online-Zugang:DE-1046
DE-1047
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Beschreibung
Beschreibung:Bayesian Networks are a form of probabilistic graphical models and they are used for modeling knowledge in many application areas, from medicine to image processing. They are particularly useful for business applications, ans * Unique coverage of probabilistic reasoning topics applied to business problems, including marketing, banking, operations management, and finance. * Shares insights about when and why probabilistic methods can and cannot be used effectively; * Complete review of Bayesian networks and probabilistic methods for those IT professionals new to informatics
I: Informatics and Baysesian Networks; Introduction to Informatics; Basics of Probability and Statistics; Algorithms for Bayesian Networks; Decision Trees and Influence Diagrams. II: Business Informatics: Collaborative Filtering; Targeted Advertising; Market Basket Analysis; Venture Capital Decision Making; Measuring Operational Risk; Credit Scoring; Applications to Investment Science. Appendices
Includes bibliographical references (p. 397-408) and index
Beschreibung:1 Online-Ressource (viii, 413 p.)
ISBN:0080555675
0123704774
9780080555676
9780123704771