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| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Tübingen
Niemeyer
[1998]
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| Schriftenreihe: | Grundlagen der Medienkommunikation
Band 4 |
| Schlagworte: | |
| Online-Zugang: | BFP01 UBY01 UBM01 Volltext |
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| 505 | 8 | |a Advertising texts are utility texts confronting us in large numbers day in, day out. The present volume looks at the forms they take, their nature and the way(s) they operate. Proceeding from a discussion of the functions of advertising in political and economic life, the author discusses numerous examples of present-day advertising copy with respect to their economic, communicative and combined scripto-iconographic basis. Further, individual interpretations of print advertising and advertising programs in the media show how the methods, strategies and advertising ploys discussed are combined to form an effective integrated message | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Philosophie | |
| 650 | 4 | |a Reclame | |
| 650 | 4 | |a Werbung | |
| 650 | 4 | |a Wirtschaft | |
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Datensatz im Suchindex
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|---|---|
| DE-BY-UBG_local_url | Verlag https://doi.org/10.1515/9783110930665 |
| _version_ | 1811360733146906624 |
| any_adam_object | |
| author | Sowinski, Bernhard 1931-2005 |
| author_GND | (DE-588)115490256 |
| author_facet | Sowinski, Bernhard 1931-2005 |
| author_role | aut |
| author_sort | Sowinski, Bernhard 1931-2005 |
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| contents | Advertising texts are utility texts confronting us in large numbers day in, day out. The present volume looks at the forms they take, their nature and the way(s) they operate. Proceeding from a discussion of the functions of advertising in political and economic life, the author discusses numerous examples of present-day advertising copy with respect to their economic, communicative and combined scripto-iconographic basis. Further, individual interpretations of print advertising and advertising programs in the media show how the methods, strategies and advertising ploys discussed are combined to form an effective integrated message |
| ctrlnum | (ZDB-23-GLI)9783110930665 (OCoLC)853270143 (DE-599)BVBBV043016792 |
| dewey-full | 111 |
| dewey-hundreds | 100 - Philosophy & psychology |
| dewey-ones | 111 - Ontology |
| dewey-raw | 111 |
| dewey-search | 111 |
| dewey-sort | 3111 |
| dewey-tens | 110 - Metaphysics |
| discipline | Allgemeines Germanistik / Niederlandistik / Skandinavistik Soziologie Psychologie Philosophie Wirtschaftswissenschaften |
| doi_str_mv | 10.1515/9783110930665 |
| format | Electronic eBook |
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| id | DE-604.BV043016792 |
| illustrated | Illustrated |
| index_date | 2024-09-20T13:29:36Z |
| indexdate | 2024-09-27T16:41:23Z |
| institution | BVB |
| isbn | 9783110930665 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028441670 |
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| series2 | Grundlagen der Medienkommunikation |
| spellingShingle | Sowinski, Bernhard 1931-2005 Werbung Advertising texts are utility texts confronting us in large numbers day in, day out. The present volume looks at the forms they take, their nature and the way(s) they operate. Proceeding from a discussion of the functions of advertising in political and economic life, the author discusses numerous examples of present-day advertising copy with respect to their economic, communicative and combined scripto-iconographic basis. Further, individual interpretations of print advertising and advertising programs in the media show how the methods, strategies and advertising ploys discussed are combined to form an effective integrated message Advertising Philosophie Reclame Werbung Wirtschaft Advertising Germany BUSINESS & ECONOMICS Advertising & Promotion Kommunikation (DE-588)4031883-7 gnd Werbung (DE-588)4065541-6 gnd Werbesprache (DE-588)4065535-0 gnd |
| subject_GND | (DE-588)4031883-7 (DE-588)4065541-6 (DE-588)4065535-0 |
| title | Werbung |
| title_auth | Werbung |
| title_exact_search | Werbung |
| title_full | Werbung Bernhard Sowinski |
| title_fullStr | Werbung Bernhard Sowinski |
| title_full_unstemmed | Werbung Bernhard Sowinski |
| title_short | Werbung |
| title_sort | werbung |
| topic | Advertising Philosophie Reclame Werbung Wirtschaft Advertising Germany BUSINESS & ECONOMICS Advertising & Promotion Kommunikation (DE-588)4031883-7 gnd Werbung (DE-588)4065541-6 gnd Werbesprache (DE-588)4065535-0 gnd |
| topic_facet | Advertising Philosophie Reclame Werbung Wirtschaft Advertising Germany BUSINESS & ECONOMICS Advertising & Promotion Kommunikation Werbesprache Deutschland |
| url | https://doi.org/10.1515/9783110930665 |
| work_keys_str_mv | AT sowinskibernhard werbung |