Successful marketing strategy for high-tech firms
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Boston
Artech House
2004
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| Ausgabe: | 3rd ed |
| Schriftenreihe: | Artech House professional development and technology management library
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| Schlagworte: | |
| Online-Zugang: | Volltext |
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| Beschreibung: | Includes bibliographical references and index Annotation Successful Marketing Strategy for High-Tech Firms; Contents; Introduction xi; Acknowledgments xv; 1. The Meaning of Marketing for High-Tech Firms; 2. Corporate and Marketing Strategies in the High-Tech Industry; 3. Knowing Customers and Markets; 4. Understanding Competitors; 5. Selecting Markets; 6. Product Strategy; 7. Distributing and Selling High-Tech Products; 8. Communication Strategy for High-Tech Products; 9. Pricing High-Tech Products; 10. The Position of Marketing Within High-Tech Companies; Appendix A: Key Success Factors of a Marketing Department in a High-Tech Company |
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| Beschreibung: | 1 Online-Ressource (xvi, 304 pages) |
| ISBN: | 1580537014 9781580537018 1580537006 9781580537001 |