Sun Tzu and the art of business six strategic principles for managers
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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Oxford University Press
1996
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| 245 | 1 | 0 | |a Sun Tzu and the art of business |b six strategic principles for managers |c Mark McNeilly |
| 264 | 1 | |a New York |b Oxford University Press |c 1996 | |
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| 500 | |a Includes bibliographical references (p. [251]-255) and index | ||
| 500 | |a To hand down the wisdom he had gained from years of battles, more than two millenia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Because business, like warfare, is dynamic, fast-paced, and requires an effective and efficient use of scarce resources, modern executives have found value in Sun Tzu's teachings. But The Art of War is arranged for the military leader and not the CEO, so making connections between; ancient warfare and today's corporate world is not always easy. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's (or 'the revered general's') tactics and strategies can be successfully applied to modern business situations.; Here are really two books in one: Mark McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive plus the entire text of Samuel B. Griffith's original translation of The Art of War. | ||
| 500 | |a McNeilly explains how to gain market share without inciting competitive retaliation ('Win All Without Fighting'), how to attack a competitor's weak points ('Avoid Strength and Strike Weakness'), and how to maximize the power of market information for competitive; advantage ('Deception and Foreknowledge'). He also demonstrates the value of speed, preparation, and secrecy in throwing the competition off-balance, employing strategy to beat the competition ('Shape Your Opponent'), and the need for character in successful leaders. In his final chapter, McNeilly presents a; practical method to put Sun Tzu and The Art of Business into practice. | ||
| 500 | |a By using modern examples throughout the book from GE, Microsoft, Kmart, MTV, Otis Elevator, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.; Even though down-sizing continues to increase corporate competition, and new technology constantly changes the playing field, the basics of business and strategy remain essentially unchanged. Sun Tzu and the Art of Business illuminates the fundamental strategic principles, providing lessons every manager must know to succeed today | ||
| 600 | 1 | 7 | |a Sunzi / active 6th century B.C. |2 fast |
| 600 | 1 | 4 | |a Sunzi |d active 6th century B.C. |
| 600 | 1 | 7 | |a Sun, Wu |d ca. v500 |t Sunzi bing fa |0 (DE-588)4202549-7 |2 gnd |9 rswk-swf |
| 650 | 7 | |a BUSINESS & ECONOMICS / Strategic Planning |2 bisacsh | |
| 650 | 7 | |a Strategische planning |2 gtt | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Strategic planning | |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1819295165963042817 |
|---|---|
| any_adam_object | |
| author | McNeilly, Mark |
| author_facet | McNeilly, Mark |
| author_role | aut |
| author_sort | McNeilly, Mark |
| author_variant | m m mm |
| building | Verbundindex |
| bvnumber | BV042967224 |
| classification_rvk | QP 300 |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)252595686 (DE-599)BVBBV042967224 |
| dewey-full | 658.4/012 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/012 |
| dewey-search | 658.4/012 |
| dewey-sort | 3658.4 212 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-12-24T04:37:52Z |
| institution | BVB |
| isbn | 9780199727841 0199727848 1280528338 9781280528330 |
| language | English |
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| psigel | ZDB-4-EBU FLA_PDA_EBU |
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| publisher | Oxford University Press |
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| spelling | McNeilly, Mark Verfasser aut Sun Tzu and the art of business six strategic principles for managers Mark McNeilly New York Oxford University Press 1996 1 Online-Ressource (viii, 261 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references (p. [251]-255) and index To hand down the wisdom he had gained from years of battles, more than two millenia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Because business, like warfare, is dynamic, fast-paced, and requires an effective and efficient use of scarce resources, modern executives have found value in Sun Tzu's teachings. But The Art of War is arranged for the military leader and not the CEO, so making connections between; ancient warfare and today's corporate world is not always easy. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's (or 'the revered general's') tactics and strategies can be successfully applied to modern business situations.; Here are really two books in one: Mark McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive plus the entire text of Samuel B. Griffith's original translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation ('Win All Without Fighting'), how to attack a competitor's weak points ('Avoid Strength and Strike Weakness'), and how to maximize the power of market information for competitive; advantage ('Deception and Foreknowledge'). He also demonstrates the value of speed, preparation, and secrecy in throwing the competition off-balance, employing strategy to beat the competition ('Shape Your Opponent'), and the need for character in successful leaders. In his final chapter, McNeilly presents a; practical method to put Sun Tzu and The Art of Business into practice. By using modern examples throughout the book from GE, Microsoft, Kmart, MTV, Otis Elevator, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.; Even though down-sizing continues to increase corporate competition, and new technology constantly changes the playing field, the basics of business and strategy remain essentially unchanged. Sun Tzu and the Art of Business illuminates the fundamental strategic principles, providing lessons every manager must know to succeed today Sunzi / active 6th century B.C. fast Sunzi active 6th century B.C. Sun, Wu ca. v500 Sunzi bing fa (DE-588)4202549-7 gnd rswk-swf BUSINESS & ECONOMICS / Strategic Planning bisacsh Strategische planning gtt Strategic planning fast Wirtschaft Strategic planning Management (DE-588)4037278-9 gnd rswk-swf Sun, Wu ca. v500 Sunzi bing fa (DE-588)4202549-7 u Management (DE-588)4037278-9 s 1\p DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 0-19-509996-6 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=169662 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McNeilly, Mark Sun Tzu and the art of business six strategic principles for managers Sunzi / active 6th century B.C. fast Sunzi active 6th century B.C. Sun, Wu ca. v500 Sunzi bing fa (DE-588)4202549-7 gnd BUSINESS & ECONOMICS / Strategic Planning bisacsh Strategische planning gtt Strategic planning fast Wirtschaft Strategic planning Management (DE-588)4037278-9 gnd |
| subject_GND | (DE-588)4202549-7 (DE-588)4037278-9 |
| title | Sun Tzu and the art of business six strategic principles for managers |
| title_auth | Sun Tzu and the art of business six strategic principles for managers |
| title_exact_search | Sun Tzu and the art of business six strategic principles for managers |
| title_full | Sun Tzu and the art of business six strategic principles for managers Mark McNeilly |
| title_fullStr | Sun Tzu and the art of business six strategic principles for managers Mark McNeilly |
| title_full_unstemmed | Sun Tzu and the art of business six strategic principles for managers Mark McNeilly |
| title_short | Sun Tzu and the art of business |
| title_sort | sun tzu and the art of business six strategic principles for managers |
| title_sub | six strategic principles for managers |
| topic | Sunzi / active 6th century B.C. fast Sunzi active 6th century B.C. Sun, Wu ca. v500 Sunzi bing fa (DE-588)4202549-7 gnd BUSINESS & ECONOMICS / Strategic Planning bisacsh Strategische planning gtt Strategic planning fast Wirtschaft Strategic planning Management (DE-588)4037278-9 gnd |
| topic_facet | Sunzi / active 6th century B.C. Sunzi active 6th century B.C. Sun, Wu ca. v500 Sunzi bing fa BUSINESS & ECONOMICS / Strategic Planning Strategische planning Strategic planning Wirtschaft Management |
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